Autonomous AI sales workers for B2B revenue teams
11x is an autonomous AI sales platform for B2B revenue teams.
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AI Editor ApprovedApproved and published by our AI Editor-in-Chief after full panel analysis.11x is an autonomous AI sales platform that replaces manual prospecting and lead handling with digital workers for B2B revenue teams. It suits sales, RevOps, and GTM leaders who want pipeline generation run end to end rather than a rep-assist copilot. Pricing is annual and published for entry tiers: Alice, the outbound SDR, starts at $3,750 per month, while Julian, the inbound voice and chat rep, starts at $5,333 per month for voice and $2,417 for chat, with Pro and Enterprise plans quoted by volume. Core capabilities include a built-in database of 400M+ verified B2B contacts, managed email deliverability with mailbox warmup, multi-channel outreach across email and LinkedIn, live web research, phone and chat qualification within seconds, and bidirectional Salesforce and HubSpot sync. It fits teams scaling outbound and inbound without extra headcount. Alternatives include Artisan, AiSDR, Unify, Alta, Salesforce Agentforce, and HubSpot Breeze.
11x deploys autonomous AI workers that own a full sales motion instead of assisting a human rep. Alice, the outbound SDR, builds target lists from a database of 400M+ contacts, researches each prospect with live web search, and runs personalized multi-channel sequences across email and LinkedIn. Julian, the inbound rep, picks up phone calls, live chat, and SMS within seconds of a lead arriving, qualifies against your ICP, and books meetings on the calendar in real time.
The platform ships managed email infrastructure — domain setup, mailbox warmup, inbox rotation, and deliverability monitoring — so outbound lands in the inbox. Alice Playbooks turn campaigns into one-click templates, the Qualification Agent scores replies against custom criteria, and real-time signals like job changes and funding rounds trigger timely outreach. Julian adds multichannel voice and text, accent cloning, simulated testing and evals, and coverage across 105+ languages.
11x is built for sales, RevOps, and GTM teams that want pipeline generation handled end to end rather than another copilot. Pricing is annual: Alice starts at $3,750 per month on the Growth plan and Julian voice at $5,333 per month, with Pro and Enterprise tiers quoted per volume. It competes with AI SDR tools such as Artisan, AiSDR, Unify, and Alta, and with agent platforms like Salesforce Agentforce and HubSpot Breeze.
Bidirectional connectors keep Salesforce and HubSpot in sync, a unified API and custom integrations are available on higher tiers, and enterprise deployments add SSO, custom DPA, and SLAs. The service is SOC 2 Type II certified, CASA Tier 3, and GDPR and CCPA compliant, running on AWS with AES-256 encryption.
Identifies companies and visitors on your site to trigger timely follow-up.
Autonomous outbound rep that builds lists, researches prospects, and runs personalized email and LinkedIn sequences.
Answers inbound phone, chat, and SMS within seconds, qualifies leads, and books meetings in real time.
Scores inbound replies and leads against your custom ICP criteria.
Fires outreach on events like job changes and funding rounds.
Built-in database of 400M+ verified B2B contacts, with no separate data contract.
Managed mailboxes with domain setup, warmup, inbox rotation, and deliverability monitoring.
Website chat surface that qualifies high-intent visitors and books meetings directly.
Two-way sync with Salesforce and HubSpot that writes activity and pulls records live.
Runs campaigns and conversations across 105+ languages.
Real-time web search that researches each prospect before Alice reaches out.
One-click campaign templates that launch pre-built outbound sequences.
Outbound AI SDR for growing sales teams starting with autonomous prospecting.
Scaling outbound tier with higher volume and multi-language outreach.
High-volume outbound for large teams needing custom security and integrations.
Inbound AI voice and chat rep for teams starting real-time lead response.
Higher-volume inbound tier with testing, cloning, and multi-use-case support.
Enterprise inbound at scale with advanced routing and Alice integration.
A real product and a real reputation problem, both inherited by a new CEO worth betting on.
“11x pairs a genuine dual-worker product with a16z-scale funding and a public 2025 credibility hit it's still living down. The technology is board-ready; the trust story needs another two quarters.”
The board will have read the TechCrunch headline before my slide deck loads. 11x is a16z- and Benchmark-backed, $50M Series B in 2024, and it also spent 2025 answering for customer logos it shouldn't have used. Both facts are true at once.
The product itself is real. Alice runs autonomous outbound and Julian answers inbound calls within seconds, both writing back into Salesforce. Against Artisan and the other AI-SDR entrants, that dual outbound-plus-inbound motion is the sharper story.
New CEO out of Brex took over in 2025, which is the right kind of reset. But the reputation cleanup isn't finished, and I can't defend a marquee contract to the board until the churn story settles. Pilot Alice on one segment for a quarter; hold the org-wide rollout.
The dual digital-worker narrative differentiates 11x from single-motion rivals like Artisan.
The 2025 TechCrunch customer-logo investigation is a live board-defensibility issue.
Managed mailboxes and included onboarding shorten setup, though outbound still ramps over weeks.
Alice and Julian own outbound and inbound pipeline for exactly the GTM teams 11x targets.
a16z led a $50M Series B on top of Benchmark's Series A, plus an experienced new CEO.
Sales leaders who want outbound and inbound pipeline handled by one vendor.
Buyers who need a spotless vendor reference for board sign-off.
For a sales org, 11x is a bet on owning the whole motion, not augmenting it.
“11x wagers that autonomous workers can own outbound and inbound rather than assist reps, backed by a bundled 400M-contact database. It's a genuine strategic bet for a VP of Sales, reversible because pipeline data lives in your CRM.”
A ramped SDR books maybe eight to ten meetings a month and needs a full quarter to get there. Alice's play is to make that the floor — running email and LinkedIn sequences off a built-in 400M-contact database, so you're not also paying for a separate data vendor.
The strategic depth is in owning both ends of the motion. Alice generates pipeline, the Qualification Agent scores replies against your ICP, and Julian catches inbound calls the moment intent spikes. Compared with stitching Outreach to a chatbot, that's one accountable system instead of three.
The three-year question for any VP is org design: if Alice carries top-of-funnel, headcount planning changes underneath you. However, because everything syncs bidirectionally into Salesforce and HubSpot, the pipeline data stays yours if the bet doesn't pan out. Against Salesforce Agentforce, 11x is the more specialized wager.
Leads the AI digital-worker narrative against suite plays like Salesforce Agentforce.
Purpose-built for Sales, RevOps, and GTM with a 400M-contact database and ICP scoring.
Bidirectional Salesforce and HubSpot sync, plus a unified API on higher tiers.
Handing top-of-funnel to Alice reshapes SDR headcount planning over three years.
Owning both outbound generation and inbound response is a fuller motion than point tools.
VP of Sales leaders who want to own the full pipeline motion.
Teams who prefer AI that assists reps rather than replacing them.
Alice Growth runs $45,000 a year, and the real risk sits in the renewal terms.
“Alice Growth is $3,750 a month and Julian voice $5,333, putting both workers near $110,000 a year. The published Growth tiers are honest, but Pro and Enterprise pricing and any overage rate stay behind a sales call.”
Everything here bills annually. So the real question isn't the monthly sticker — it's the twelve-month check you commit to upfront. Alice Growth is $3,750 a month. That's $45,000 a year, before you add Julian.
Add Julian voice at $5,333 a month and you're near $110,000 a year for both workers. That's the premium end of the AI-SDR market — well above entry tools like AiSDR. But it bundles the 400M-contact database and managed mailboxes you'd otherwise buy separately.
The catch is contract flexibility. Only the two Growth tiers publish a price; Pro and Enterprise are custom-quoted, and there's no published overage rate. Given the break-clause history reported in 2025, read the renewal and termination terms before signing. The invoice risk lives there, not in the sticker.
SOC 2, custom DPA, and SLA ease enterprise procurement, but commitment is annual upfront.
Annual-only billing, and the reported break-clause history is a renewal yellow flag.
Alice Growth and Julian Growth publish prices, but Pro and Enterprise are custom-quoted.
Meetings booked is measurable, and it offsets SDR headcount cost.
Bundled 400M-contact database and managed mailboxes offset separate data and deliverability spend.
Finance teams funding a premium all-in-one pipeline platform over point tools.
Buyers who need transparent pricing above the entry tier.
Alice takes the research and logging grind off a rep, if you review what she sends.
“Alice automates the prospect research and CRM logging that eat a rep's day, with deliverability managed end to end. The autonomy is real, but the output still needs a human check before it ships at scale.”
The part of prospecting every rep hates is the research — a dozen tabs open just to write one first line that doesn't sound like a mail merge. Alice Live Web Search does that pass automatically, pulling a live read on each prospect before the sequence goes out.
Deliverability is the other daily fight, and Smart Email Deliverability handles domain setup, mailbox warmup, and inbox rotation. Alice Playbooks turn a working campaign into a one-click template, so you're not rebuilding sequences each quarter. Replies get scored by the Qualification Agent against your ICP, and Growth caps you at 2,000 new prospects a month.
For a rep, the real win is activity writing straight back into Salesforce with no manual logging — the chore Outreach users still gripe about. But autonomous output needs a human eye; Alice sends what she drafts, and a tone miss ships at scale.
Alice runs sequences autonomously with deliverability managed, so the daily grind drops.
Alice Playbooks templatize campaigns and onboarding is included in every plan.
Alice Live Web Search cuts research friction, though autonomous output needs review.
Qualification Agent, real-time signals, and 105+ languages give real depth.
Bidirectional Salesforce sync writes activity automatically with no manual logging.
Sales reps who want the research and logging grind automated.
Reps who want to hand-craft every outbound message themselves.
11x actually makes its AI pick up the phone, which is a bigger swing than most.
“11x commits to real autonomy: Alice runs outbound while Julian actually answers calls, chats, and texts within seconds. It's an ambitious product with proper onboarding, but the unattended autonomy is the part that has to earn trust over months.”
Most 'AI teammate' tools are just a chatbot wearing a nametag. 11x actually commits to the bit — Julian picks up the phone, answers live chat, and replies to SMS within seconds of a lead landing, in 105+ languages. That's a bigger swing than the usual assistant-in-a-sidebar.
What I like is it doesn't pretend to be everything. Alice does outbound, Julian does inbound, and Julian Live Chat qualifies whoever's poking around your pricing page. Onboarding and support come with every plan, and they warm up your mailboxes, so day one isn't a config slog.
It's web-only, no mobile app — which for a back-office sales engine is fine, nobody runs Alice from a phone. The thing I'd watch is trust: HubSpot Breeze sits inside a suite you already know, while 11x asks you to believe the autonomy works unattended. Real product, but the demo glow has to survive month three.
Alice and Julian split outbound and inbound cleanly without overreaching.
One-click Alice Playbooks lower the barrier to launching campaigns.
Web-only with no mobile app, neutral for a back-office sales engine.
Onboarding, support, and mailbox warmup are included in every plan.
Julian answers within seconds and SOC 2 is verified, but unattended autonomy is unproven.
Sales teams who want AI that answers inbound leads in real time.
People who want a mobile app to manage campaigns on the go.
11x has real funding and a real credibility problem, both already documented in public reporting.
“11x carries a documented 2025 controversy over disputed customer logos and heavy early churn, offset by a16z-led funding and a new CEO. The product is real and the exit is clean, but the trust rebuild is still unfinished.”
Rare case where the skepticism already made headlines. In March 2025, TechCrunch reported 11x listed customer logos it hadn't earned — ZoomInfo and Airtable said they weren't customers. Same reporting: roughly 70% of early customers didn't renew past three months in 2024.
So the marketing honesty question isn't hypothetical here. It's documented. That said, the counterweight is real: a16z led a $50M Series B, Benchmark backed the Series A, and the founder stepped down for a CTO out of Brex. SOC 2 Type II is verified, not claimed.
The product holds up. Alice and Julian are a genuine dual-worker setup, and the 400M-contact database is a real asset newer rivals like Alta don't match. The catch is trust rebuild — it's a work in progress, not done. Exit's decent, though: bidirectional Salesforce sync means your pipeline data leaves with you.
The Alice-plus-Julian dual-worker setup and 400M-contact database are genuine differentiators.
Bidirectional Salesforce and HubSpot sync keeps pipeline data portable on exit.
a16z's $50M Series B and a new CEO from Brex stabilize the outlook.
TechCrunch documented disputed customer logos from ZoomInfo and Airtable in 2025.
Roughly 70% of early customers reportedly churned past three months in 2024.
Buyers who can weigh a strong product against a public track-record blemish.
Teams who need a vendor with an unblemished customer-reference record.
Common questions answered by our AI research team
Alice, the outbound AI SDR, starts at $3,750 per month on the Growth plan, billed annually, covering up to 5 users and 2,000 new prospects a month. Pro and Enterprise tiers are custom-quoted by prospect volume.
Alice runs outbound prospecting across email and LinkedIn with live web research and multi-channel sequences, while Julian answers inbound phone, chat, and SMS in seconds and books meetings. Both qualify leads against your ICP.
Yes. Both Alice and Julian sync bidirectionally with Salesforce and HubSpot, writing activity and pulling records in real time. Higher tiers add a unified API and custom integrations for other systems.
11x is SOC 2 Type II certified, CASA Tier 3, and GDPR and CCPA compliant, running on AWS with AES-256 encryption. Enterprise plans add SSO, a custom DPA, and custom SLAs.
Onboarding and support are included in every plan with no separate implementation fee. 11x provisions and warms up managed Gmail mailboxes, sets up domains, and configures CRM sync so Alice can start outbound quickly.
11x builds autonomous AI sales agents—Alice for outbound prospecting and Julian for inbound voice and chat—for revenue teams. Based in San Francisco.
