Qualified

About Qualified

Financials

Dated, source-cited figures. Estimates are marked.

Products by Qualified

All products by Qualified reviewed by our AI panel of experts.

QualifiedAI Sales Tools

Pipeline generation platform for B2B sales teams

Free7.4/10

How Our Review Panel Scores Qualified

Six independent reviewer personalities assessed Qualified's product on their own terms. They disagreed by 1.6 points — The Finance Lead was the hardest to convince, The Domain Strategist the most positive.

Averaged across 1 reviewed product in our catalog. Scores are out of 10.

Competitive Landscape

Who Qualified competes with, and how they differ.

Drift7.5/10

Drift pioneered conversational marketing chatbots for engaging website visitors and, like Qualified, integrates deeply with Salesforce for pipeline handoff, but leans on rules-based chat playbooks where Qualified's Piper is a fully autonomous AI SDR agent.

1 product reviewed on TopReviewed

6sense7.9/10

6sense identifies in-market buyers via third-party intent data and orchestrates multi-channel ABM outreach, whereas Qualified focuses on real-time conversational engagement and AI-agent qualification once a visitor is already on the website.

1 product reviewed on TopReviewed

11x7.7/10

11x's Alice is an outbound-focused AI SDR that researches and cold-emails prospects at scale, while Qualified's Piper works inbound, engaging and converting visitors already on a company's website.

1 product reviewed on TopReviewed

Outreach7.7/10

Outreach is an outbound sales engagement platform (sequences, dialer, AI coaching) built around human SDR workflows, whereas Qualified replaces the inbound SDR function with an autonomous AI agent.

1 product reviewed on TopReviewed

Intercom7.6/10

Intercom's Fin AI agent is built primarily for customer support and product-led-growth conversations, while Qualified's Piper is purpose-built for B2B pipeline generation and Salesforce-native lead routing.

1 product reviewed on TopReviewed

Company Timeline

Key milestones in Qualified's history, with sources.

1. Apr 1, 2026Acquisition

   Salesforce Completes Acquisition of Qualified

   Salesforce closed its acquisition of Qualified, folding the agentic marketing platform into Agentforce.

   salesforce.com
2. Dec 17, 2025Acquisition

   Salesforce Signs Definitive Agreement to Acquire Qualified

   Salesforce announced a definitive agreement to acquire Qualified, a leading provider of agentic AI marketing solutions, to bring autonomous pipeline generation into Agentforce. Terms were not disclosed.

   salesforce.com
3. Aug 26, 2025Launch

   Qualified Unveils PiperX, the World's First AI SDR Superagent

   Qualified launched PiperX, the tenth major release of its Piper AI SDR, adding multi-stage management, multi-agent infrastructure, and multi-modal interactions to autonomously manage the full marketing funnel.

   qualified.com
4. Apr 16, 2024Launch

   Qualified Unveils Piper, the AI SDR

   Qualified launched Piper, an AI SDR agent that autonomously engages and converts website visitors into pipeline, expanding its PipelineAI platform.

   qualified.com
5. Apr 26, 2022Funding

   Series C — $95M led by Sapphire

   Qualified raised $95 million in Series C funding led by Sapphire, with Tiger Global, Norwest Venture Partners, Redpoint Ventures, and Salesforce Ventures participating. Revenue was reported up 400% year-over-year.

   techcrunch.com
6. May 25, 2021Funding

   Series B — $51M led by Salesforce Ventures

   Qualified raised $51 million in Series B financing led by Salesforce Ventures, with Norwest Venture Partners and Redpoint Ventures participating, following a year of 800% revenue growth.

   prnewswire.com
7. Aug 4, 2020Funding

   Series A — $12M led by Norwest Venture Partners

   Qualified raised $12 million in Series A funding led by Norwest Venture Partners, with Redpoint Ventures and Salesforce Ventures participating, bringing total funding to $17 million.

   techcrunch.com
8. 2018Founded

   Qualified Founded by Kraig Swensrud and Sean Whiteley

   Kraig Swensrud (former Salesforce CMO) and Sean Whiteley (former Salesforce SVP) founded Qualified, their third company built together after Kieden (acquired by Salesforce, 2006) and GetFeedback (acquired by SurveyMonkey, 2019).

   thegtmnewsletter.substack.com