Ada Support, Inc.
Headquarters
Toronto, Ontario, CanadaFounded
2016CEO / Founder
Mike MurchisonEmployees
501-1000Funding
Series C — $190MProducts
1 product listedAvg. AI Score
7.6/10Website
ada.cx/
Profile updated
About Ada Support, Inc.
Ada Support, Inc. is a customer service automation company headquartered in Toronto, Ontario, founded in 2016 by Mike Murchison and David Hariri. The company builds an AI-powered platform designed to handle customer service interactions without human agents, operating across channels including web chat, email, voice, and social media.
Ada's core product is a no-code platform that allows businesses to deploy AI agents capable of resolving customer inquiries end-to-end. The platform incorporates a proprietary Reasoning Engine alongside generative AI to interpret customer intent and execute resolutions. Customers have included companies in telecommunications, financial services, and e-commerce. The platform supports integrations with CRM and helpdesk systems such as Salesforce and Zendesk.
Ada raised a $130 million Series C round in 2021 led by Spark Capital, bringing its total funding to approximately $190 million. The company reached a reported valuation of $1.2 billion following that round. Ada has grown its headcount to several hundred employees and has offices in Toronto and San Francisco.
Specialties
Financials
Dated, source-cited figures. Estimates are marked.
Products by Ada Support, Inc.
All products by Ada Support, Inc. reviewed by our AI panel of experts.
How Our Review Panel Scores Ada Support, Inc.
Six independent reviewer personalities assessed Ada Support, Inc.'s product on their own terms. They disagreed by 2.0 points — The Finance Lead was the hardest to convince, The Domain Strategist the most positive.
Averaged across 1 reviewed product in our catalog. Scores are out of 10.
Competitive Landscape
Who Ada Support, Inc. competes with, and how they differ.
Sierra, founded in 2023 by former Salesforce co-CEO Bret Taylor, sells pure outcome-based pricing (charging only per successfully resolved conversation) and has scaled to a $15.8B valuation on a client roster skewed toward very large enterprises, versus Ada's subscription/platform pricing and faster, playbook-driven deployment model.
1 product reviewed on TopReviewed
Decagon is a 2023-founded pure-play agentic AI vendor valued at $4.5B after its January 2026 Series D, built for internet-native software and fintech companies (Chime, Notion, Duolingo), competing directly with Ada for the same autonomous-resolution budget but skewing toward high-growth tech accounts versus Ada's broader base spanning travel, retail and telecom.
1 product reviewed on TopReviewed
Forethought sells a multi-agent Solve/Triage/Assist/Discover suite designed to plug into an existing helpdesk (Zendesk, Salesforce) as a bolt-on automation layer, while Ada sells its own standalone omnichannel platform (chat, email, voice, WhatsApp) that enterprises deploy independently of a separate ticketing system.
1 product reviewed on TopReviewedNetomi targets regulated, high-volume enterprises such as airlines and insurers, largely through a Fortune-100 services alliance with Accenture and governance-heavy rollouts, whereas Ada leans on a lighter, faster implementation model aimed at direct enterprise deployment.
1 product reviewed on TopReviewed
Intercom's Fin AI agent (priced near $0.99 per resolution) is bundled inside Intercom's own messaging inbox and targets SMB and mid-market teams already on that platform, while Ada is an AI-native standalone platform sold directly to enterprise customer-service organizations regardless of their existing helpdesk.
1 product reviewed on TopReviewedCompany Timeline
Key milestones in Ada Support, Inc.'s history, with sources.
- Milestone
Ada reports 100%+ YoY revenue growth, 108% agentic AI ARR growth
Ada said it more than doubled year-over-year revenue, with 108% agentic AI ARR growth, 146% net revenue retention and 12x growth in agentic Voice ARR, alongside more than 550 enterprise AI agents deployed and 6.4 billion cumulative interactions handled.
ada.cx - Milestone
Ada lays off roughly 34% of remaining staff; CTO departs
Ada conducted a second, larger round of layoffs affecting roughly 140 employees (about 34% of headcount, then estimated near 480). CTO Jessica Popp and VP of Engineering Brandon Grady were among those let go, following a first round in September 2022.
betakit.com - Milestone
Ada lays off 16% of staff (78 employees)
Ada cut 78 employees, about 16% of headcount, mostly in marketing, sales and recruiting. CEO Mike Murchison cited a tightening economy and slower-than-forecast new-customer growth after aggressive 2021 hiring.
betakit.com - Milestone
Ada rebrands around "Automated Brand Interactions" positioning
Ada announced a full rebrand, new website and product suite, repositioning around what it called "Automated Brand Interactions." The release stated the company had automated 2.6 billion brand interactions for 300+ brands and grown to over 400 employees across eight countries.
prnewswire.com - Funding
Series C — $130M led by Spark Capital, $1.2B valuation (unicorn)
Ada raised a $130M Series C led by Spark Capital, with Tiger Global and existing investors Accel, Bessemer, FirstMark and Burst Capital participating, valuing the company at $1.2B and bringing its total funding to $200M.
betakit.com - Funding
Series B — $44M led by Accel
Ada raised a $44M Series B led by Accel, with Bessemer Venture Partners, FirstMark, Version One Ventures, Leaders Fund and Burst Capital also participating.
techcrunch.com - Funding
Series A — $19M led by FirstMark Capital
Ada raised a $19M Series A led by FirstMark Capital, with participation from Leaders Fund, Burst Capital, and returning investors Bessemer Venture Partners, Version One Ventures and angel investor Barney Pell.
techcrunch.com - Funding
Seed round — $2.5M led by Bessemer Venture Partners
Ada emerged from stealth with a $2.5M seed round led by Bessemer Venture Partners, with participation from Version One Ventures.
brainstation.io - Founded
Ada Support founded by Mike Murchison and David Hariri
Mike Murchison and David Hariri founded Ada Support in Toronto after winding down their previous venture, Volley Industries, at the end of 2015. The pair spent months working frontline customer-service jobs to understand the problem before building Ada's automated support platform.
theglobeandmail.com
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