Ada Support, Inc.

Ada Support, Inc. is a customer service automation company headquartered in Toronto, Ontario, founded in 2016 by Mike Murchison and David Hariri. The company builds an AI-powered platform designed to handle customer service interactions without human agents, operating across channels including web chat, email, voice, and social media.

Ada's core product is a no-code platform that allows businesses to deploy AI agents capable of resolving customer inquiries end-to-end. The platform incorporates a proprietary Reasoning Engine alongside generative AI to interpret customer intent and execute resolutions. Customers have included companies in telecommunications, financial services, and e-commerce. The platform supports integrations with CRM and helpdesk systems such as Salesforce and Zendesk.

Ada raised a $130 million Series C round in 2021 led by Spark Capital, bringing its total funding to approximately $190 million. The company reached a reported valuation of $1.2 billion following that round. Ada has grown its headcount to several hundred employees and has offices in Toronto and San Francisco.