Asana

About Asana

Financials

Dated, source-cited figures. Estimates are marked.

Competitive Landscape

Who Asana competes with, and how they differ.

monday.com7.5/10

Markets itself as a broader "Work OS" with more visual, spreadsheet-like board customization than Asana's list/timeline-first model, and leans harder into no-code automation for non-software teams.

1 product reviewed on TopReviewed

ClickUp7.0/10

Positions as an all-in-one bundle of docs, chat and time tracking alongside task management, undercutting Asana on price with a more generous free tier aimed at cost-sensitive teams.

1 product reviewed on TopReviewed

Trello

A simpler, Kanban-board-only tool (Atlassian-owned) with a lower price ceiling and none of Asana's cross-project Goals/Portfolios reporting, aimed at small teams rather than enterprise rollouts.

Wrike7.9/10

Targets the same mid-market/enterprise segment but leans on heavier proofing and approval workflows for creative/marketing teams and a more traditional enterprise sales motion.

1 product reviewed on TopReviewed

Smartsheet7.9/10

A spreadsheet-native work management platform (taken private by Blackstone and Vista Equity Partners for $8.4B in January 2025) built around grid/Gantt views rather than Asana's task-list-first UI.

1 product reviewed on TopReviewed

Basecamp

A deliberately simple, flat-fee (about $299/month for unlimited users) project and team-communication tool from 37signals, aimed at small businesses that find Asana's per-seat pricing and feature depth excessive.

Company Timeline

Key milestones in Asana's history, with sources.

1. Jul 21, 2025Milestone

   Dan Rogers becomes CEO

   Former LaunchDarkly CEO Dan Rogers took over as CEO and joined the board, succeeding Moskovitz, who moved into the Chair role.

   finance.yahoo.com
2. Mar 10, 2025Milestone

   Co-founder Dustin Moskovitz announces plan to retire as CEO

   Disclosed alongside Q4/FY2025 earnings that he would move into a board chair role once a successor was named; the stock fell sharply on the news.

   techcrunch.com
3. Nov 15, 2022Milestone

   Restructuring -- lays off 9% of global workforce

   Cut about 97 roles at its San Francisco headquarters as part of a global reduction the company said was meant to improve operating costs, despite 51% YoY revenue growth that quarter.

   sfstandard.com
4. Sep 30, 2020Milestone

   Direct listing on the NYSE under ticker ASAN

   Asana went public via a direct listing (no new shares sold, no underwritten offering) rather than a conventional IPO; reference price was set at $21/share, shares opened at $27 and closed at $28.80, valuing the company near $5.5B.

   fortune.com
5. Nov 29, 2018Funding

   Series E -- $50M at $1.5B valuation, reaches unicorn status

   Follow-on round also led by Generation Investment Management, announced alongside international expansion into Frankfurt, Sydney and Tokyo.

   techcrunch.com
6. Jan 31, 2018Funding

   Series D -- $75M at $900M valuation led by Generation Investment Management

   Round led by Al Gore-backed Generation Investment Management, whose co-founder Colin le Duc joined Asana's board; brought total funding to $168M.

   techcrunch.com
7. Mar 30, 2016Funding

   Series C -- $50M at $600M valuation led by Sam Altman

   Growth round led by Y Combinator president Sam Altman.

   techcrunch.com
8. Jul 23, 2012Funding

   Series B -- $28M at $280M valuation led by Founders Fund

   Round led by Peter Thiel and Founders Fund with Benchmark, Andreessen Horowitz and Mitch Kapor participating; brought Asana's total funding to $38M.

   techcrunch.com
9. Nov 2, 2011Launch

   Asana opens to the public

   Web-based task and project tracking service moved from private beta to public availability, free for teams up to 30 people.

   techcrunch.com
10. November 2009Funding

    Series A -- $9M led by Benchmark Capital and Andreessen Horowitz

    Early institutional funding while the product was still in private beta.

    techcrunch.com
11. December 2008Founded

    Asana incorporated in Delaware

    Dustin Moskovitz (a Facebook co-founder and former VP of engineering) and Justin Rosenstein (a Facebook and Google alum) incorporated Asana in the state of Delaware.

    sec.gov