Trello

About Trello

Financials

Dated, source-cited figures. Estimates are marked.

Competitive Landscape

Who Trello competes with, and how they differ.

ClickUp7.0/10

ClickUp bundles task management with docs, chat, goals and time tracking into one all-in-one "work OS," competing head-on with Trello but with a much larger, more configurable feature surface and steeper learning curve than Trello's deliberately narrow card-based boards.

1 product reviewed on TopReviewed

Asana

Asana centers work tracking on list, timeline and Gantt views alongside boards and targets cross-functional work at mid-size and larger companies, while Trello stays purely board-centric and skews toward smaller teams and individual use.

monday.com7.5/10

monday.com is built around customizable, spreadsheet-like "Work OS" boards with heavier built-in automation and separately sold CRM/dev add-ons, priced higher per seat than Trello's flat freemium tiers.

1 product reviewed on TopReviewed

Smartsheet7.9/10

Smartsheet is a spreadsheet-first work management platform aimed at enterprise IT and PMO teams that need Gantt charts, resource management and compliance controls Trello's lightweight Kanban model does not attempt.

1 product reviewed on TopReviewed

Basecamp

Basecamp bundles to-do lists, message boards, docs and client-facing check-ins into one product sold at a flat fee per company rather than per seat, competing with Trello for small teams and agencies that want a single hub rather than a pure Kanban board.

Company Timeline

Key milestones in Trello's history, with sources.

1. Oct 30, 2019Milestone

   Trello reaches 50 million registered users

   Trello announced it had reached 50 million registered users, up from 25 million in September 2017 and just over 35 million in March 2019, marking the milestone with new AI-assisted automation suggestions and board templates.

   venturebeat.com
2. Dec 10, 2018Acquisition

   Trello acquires Butler automation Power-Up

   Trello acquired Butler, a rules-based workflow-automation tool built by developer Oscar Triscon, for an undisclosed sum, with plans to build its automation capabilities natively into Trello over the following months.

   techcrunch.com
3. Jan 9, 2017Acquisition

   Atlassian acquires Trello for $425M

   Atlassian announced a definitive agreement to acquire Trello for approximately $425 million (about $360 million cash, the remainder in restricted Atlassian shares/RSUs and options). Trello had more than 19 million registered users at the time and continued operating as a standalone product.

   atlassian.com
4. May 2015Milestone

   Trello expands internationally to Brazil, Germany and Spain

   Trello launched localized experiences for Brazil, Germany, and Spain as part of an international-expansion push that grew its language localization to 20+ languages.

   trello.com
5. Jul 24, 2014Funding

   Spins out of Fog Creek as Trello, Inc.; raises $10.3M Series A

   Trello separated from parent Fog Creek Software to become an independent company, Trello, Inc., naming Fog Creek co-founder Michael Pryor as CEO. The new company raised a $10.3 million Series A co-led by Index Ventures and Spark Capital (Spark's Bijan Sabet joined the board), at which point Trello had about 4.6 million registered users and roughly 1 million monthly actives.

   techcrunch.com
6. Sep 13, 2011Launch

   Trello launches publicly at TechCrunch Disrupt

   Joel Spolsky publicly launched Trello, a visual workflow and list-manager built on boards, lists and cards, at TechCrunch Disrupt San Francisco, with web and iPhone apps available at launch.

   techcrunch.com
7. January 2011Founded

   Trello prototyped inside Fog Creek Software

   Fog Creek Software (the New York company founded by Joel Spolsky and Michael Pryor) began exploring new-product ideas around mid-2010; a prototype code-named "Trellis" was pitched internally in January 2011 and moved into full-time development ahead of its September 2011 public launch.

   trello.com