HiBob
Headquarters
Tel Aviv, IsraelFounded
2015CEO / Founder
Ronni ZehaviEmployees
1001-5000Funding
Series D — $574MProducts
1 product listedAvg. AI Score
6.8/10Website
hibob.com/
Profile updated
About HiBob
HiBob is a cloud-based HR platform founded in 2015 in Tel Aviv by Ronni Zehavi and Israel David. The flagship product Bob provides core HR, time and attendance, performance management, compensation, payroll, and workforce planning geared toward modern mid-market and fast-growing companies.
HiBob serves more than 4,000 customers including Monzo, Fiverr, and VaynerMedia, with rapid growth in the U.S., UK, and EU. The platform is popular among People Ops teams at tech-forward companies.
The company has raised approximately $574 million, including a $150 million Series D in 2023 at a $2.45 billion valuation, led by Bessemer Venture Partners.
Specialties
Financials
Dated, source-cited figures. Estimates are marked.
Products by HiBob
All products by HiBob reviewed by our AI panel of experts.
How Our Review Panel Scores HiBob
Six independent reviewer personalities assessed HiBob's product on their own terms. They disagreed by 2.6 points — The Finance Lead was the hardest to convince, The Domain Strategist the most positive.
Averaged across 1 reviewed product in our catalog. Scores are out of 10.
Competitive Landscape
Who HiBob competes with, and how they differ.
Bundles payroll, IT device management and finance into one employee-system platform, pushing further beyond core HR than HiBob's HR/culture-first product and competing on all-in-one operations consolidation.
Enterprise HCM/financials suite built for large (5,000+ employee) organizations with deep configurability and higher implementation cost; HiBob targets the mid-market segment Workday is often too complex for.
SMB-first HRIS, typically serving companies under 500 employees, with a simpler feature set and lower price point than HiBob's mid-market platform, which adds workforce planning and compensation modules.
1 product reviewed on TopReviewed
Germany-based HRIS competing directly for the same European mid-market segment, with deeper native payroll and compliance coverage across EU countries than HiBob offers outside the UK.
1 product reviewed on TopReviewed
Focused specifically on engagement surveys and performance analytics rather than full HRIS/payroll, overlapping with HiBob's culture and engagement modules without its core HR system of record.
1 product reviewed on TopReviewed
US-only, payroll-first platform aimed at small businesses (often under 200 employees) with simpler HR tooling and lower average contract value than HiBob's global mid-market HCM platform.
Company Timeline
Key milestones in HiBob's history, with sources.
- Acquisition
Acquires FP&A platform Mosaic for $35M
HiBob acquired US fintech Mosaic, a financial-planning-and-analysis platform for mid-sized businesses, to connect workforce and finance data for HR and CFO teams.
calcalistech.com - Acquisition
Acquires UK payroll platform Pento
HiBob acquired Pento, a British cloud-based real-time payroll platform serving 400+ businesses, for approximately $40M in cash and shares, to fold payroll into its HR platform.
calcalistech.com - Funding
$150M growth round at $2.7B valuation led by Farallon Capital
HiBob raised $150M from Farallon Capital and Alpha Wave Global (plus existing investors) -- its third $150M round in under three years -- valuing the company at $2.7B and bringing total capital raised to $574M.
calcalistech.com - Acquisition
Acquires Portuguese company Bugle, opens Lisbon R&D center
HiBob acquired Lisbon-based Bugle (~20 employees) and used it to open a European engineering hub, with plans for ~70 new tech roles; Bugle founder Joao Ferro Rodrigues became Managing Director of the new Lisbon office.
calcalistech.com - Funding
Series D -- $150M up-round led by General Atlantic at $2.45B valuation
HiBob raised a $150M Series D just 10 months after its Series C, led by General Atlantic with Bessemer Venture Partners participating, taking total capital raised to $424M since inception.
prnewswire.com - Funding
Series C -- $150M led by General Atlantic; enters unicorn club at $1.65B valuation
HiBob raised a $150M Series C led by General Atlantic with Bessemer Venture Partners, Battery Ventures, Eight Roads and Entree Capital participating, becoming a unicorn at a $1.65B valuation and taking total investment to $274M since founding.
anz.peoplemattersglobal.com - Funding
Series B -- $70M led by SEEK and Israel Growth Partners
HiBob closed a $70M Series B led by SEEK and Israel Growth Partners (IGP), taking total capital raised to $124M since the company launched in late 2015.
prnewswire.com - Funding
Series A+ -- $20M extension round
HiBob raised a $20M extension round with Eight Roads European Ventures, Arbor Ventures, Bessemer Venture Partners, Battery Ventures and Presidio Ventures participating.
eightroads.com - Funding
Series A -- $17.5M led by Battery Ventures
HiBob raised a $17.5M Series A led by Battery Ventures, with Eight Roads Ventures, Arbor Ventures and Bessemer Venture Partners also participating, bringing total funding to $25M; the company said it was one of the largest Series A rounds of its kind in the UK.
hibob.com - Funding
Seed -- $7.5M led by Bessemer Venture Partners
London/Tel Aviv-based HR startup HiBob raised a $7.5M seed round led by Bessemer Venture Partners, with participation from TransferWise co-founder Taavet Hinrikus and LocalGlobe, while operating an invite-only beta.
techcrunch.com - Founded
HiBob founded in Tel Aviv
HiBob was founded in late 2015 by CEO Ronni Zehavi (previously founder of Cotendo, sold to Akamai) together with co-founders Israel David, Amit Knaani and Andy Bellass, to build "Bob," a cloud HR platform for mid-sized companies.
en.wikipedia.org
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