Clay

Clay is a sales intelligence and workflow automation platform founded in 2021 by Kareem Amin and Nicolae Rusan, headquartered in New York City. The platform enables go-to-market teams to build automated prospecting and outreach workflows by combining data enrichment, lead research, and AI-generated messaging in a single interface.

Clay's core product aggregates more than 150 third-party data providers — including LinkedIn, Clearbit, Hunter, and others — allowing users to enrich contact and company records without maintaining separate vendor relationships. Its AI research agent, Claygent, can perform web research tasks to fill data gaps. The platform is primarily used by sales development representatives, growth engineers, and revenue operations teams at B2B companies to build targeted outbound campaigns.

The company raised a $46 million Series B round in 2024 led by Meritech Capital, bringing total disclosed funding to approximately $62 million. Earlier backers include Sequoia Capital and angels from the sales and growth community. Clay has grown its headcount to roughly 100–150 employees as of 2024 and has attracted a user base concentrated among high-growth startups and mid-market SaaS companies.