Clay

About Clay

Financials

Dated, source-cited figures. Estimates are marked.

Products by Clay

All products by Clay reviewed by our AI panel of experts.

ClayAI Sales Tools

GTM data enrichment and workflow automation across 200+ data providers

From $185/mo8.3/10

How Our Review Panel Scores Clay

Six independent reviewer personalities assessed Clay's product on their own terms. They landed within 0.6 points of each other, an unusually strong consensus.

Averaged across 1 reviewed product in our catalog. Scores are out of 10.

Competitive Landscape

Who Clay competes with, and how they differ.

Apollo.io8.1/10

Apollo bundles its own built-in B2B contact database with sequencing and dialer tools in one platform, whereas Clay is a data-agnostic orchestration layer that pulls from 150+ external providers and lets users build custom enrichment workflows.

1 product reviewed on TopReviewed

Seamless.AI7.8/10

Seamless.AI focuses on real-time contact and email discovery via browser extension and search interface, while Clay emphasizes multi-source waterfall enrichment and AI-driven research workflows for personalized outbound at scale.

1 product reviewed on TopReviewed

Findymail7.9/10

Findymail is a narrower, lower-cost email finding and verification tool, whereas Clay offers a broader no-code workflow builder combining dozens of data providers and AI agents.

1 product reviewed on TopReviewed

C

Clearbit

Clearbit provides firmographic and technographic enrichment primarily via API integrations into marketing and sales stacks, while Clay offers a spreadsheet-style interface for orchestrating multiple data vendors and AI enrichment steps per row.

ZoomInfo7.5/10

ZoomInfo sells a proprietary, large-scale contact and intent database on an enterprise subscription model, whereas Clay is data-source agnostic, letting users combine ZoomInfo-like providers with AI tools in custom workflows rather than owning the underlying data.

2 products reviewed on TopReviewed

Bardeen Inc.7.6/10

Bardeen focuses on browser-based automation and web scraping triggers for individual workflows, while Clay is built specifically around sales data enrichment pipelines with native integrations to dozens of prospecting data vendors.

1 product reviewed on TopReviewed

Company Timeline

Key milestones in Clay's history, with sources.

1. Jan 28, 2026Milestone

   Second employee tender offer values Clay at $5B

   DST Global led a $55 million employee tender offer valuing Clay at $5 billion, up from a $1.5 billion tender in spring 2025 — its second liquidity event in nine months.

   clay.com
2. December 2025Milestone

   Clay surpasses $100M in annual recurring revenue

   Clay crossed $100 million in ARR in December 2025, scaling from $1 million to $100 million in ARR in two years.

   clay.com
3. Aug 5, 2025Funding

   Series C — $100M led by CapitalG at $3.1B valuation

   Alphabet's growth fund CapitalG led a $100 million Series C, joined by Sequoia Capital, Meritech, First Round Capital, BoxGroup, Boldstart and new investor Sapphire Ventures, taking total funding to $204 million.

   builtinnyc.com
4. Jan 24, 2025Funding

   Series B expansion — $40M led by Meritech Capital at $1.25B valuation

   Meritech Capital led a pre-emptive $40 million Series B expansion after Clay grew revenue 6x in 2024, lifting its valuation to $1.25 billion.

   builtinnyc.com
5. Jan 21, 2025Acquisition

   Clay acquires Avenue

   Clay made its first acquisition, buying intent-signal and workflow-automation startup Avenue to help customers act on buying signals.

   clay.com
6. Jun 28, 2024Funding

   Series B — $46M led by Meritech Capital at $500M valuation

   Clay raised a $46 million all-equity Series B led by Meritech Capital, with Sequoia Capital, First Round Capital, BoxGroup, and Boldstart Ventures participating, bringing total funding to $62 million.

   builtinnyc.com
7. Aug 15, 2023Launch

   Clay 2.0 launches with AI-driven prospecting and enrichment

   Clay released Clay 2.0, expanding the platform toward data-driven AI prospecting, enrichment, and personalization.

   producthunt.com
8. Feb 8, 2022Launch

   Clay relaunches on Product Hunt as a sales data enrichment tool

   Clay repositioned its spreadsheet-style product around outbound prospecting and data enrichment, launching on Product Hunt where it ranked #1 product of the day and week.

   producthunt.com
9. 2017Founded

   Clay founded by Kareem Amin and Nicolae Rusan

   McGill University alumni Kareem Amin and Nicolae Rusan founded Clay in New York in 2017, later pivoting the company toward sales and go-to-market data enrichment.

   betakit.com