Headquarters
San Francisco, CAFounded
2017CEO / Founder
Ping WuEmployees
201-500Funding
Series D+ — $151MProducts
1 product listedAvg. AI Score
7.5/10Website
cresta.com/Profile updated
Cresta is an AI software company headquartered in San Francisco, California, founded in 2017 by Zayd Enam and Sebastian Thrun. The company builds AI-powered tools for contact centers, combining real-time agent guidance, performance coaching, and automated conversation handling into a single platform.
Cresta's core products include real-time agent assist, which surfaces suggestions and knowledge to human agents during live customer interactions, as well as AI-driven virtual agents capable of handling conversations autonomously. The platform targets enterprise customers in industries such as financial services, telecommunications, retail, and insurance. Notable customers have included Cox Communications and CarMax.
The company raised a $50 million Series C round in 2021 and a $80 million Series D round in 2022, bringing total disclosed funding to approximately $151 million. Investors include Sequoia Capital, Greylock Partners, and Tiger Global Management. Ping Wu, a former Google executive, serves as CEO following a leadership transition from co-founder Zayd Enam.
Dated, source-cited figures. Estimates are marked.
All products by Cresta reviewed by our AI panel of experts.
Six independent reviewer personalities assessed Cresta's product on their own terms. They disagreed by 2.1 points — The Finance Lead was the hardest to convince, The Domain Strategist the most positive.
Averaged across 1 reviewed product in our catalog. Scores are out of 10.
Who Cresta competes with, and how they differ.
NICE's Enlighten Copilot delivers real-time next-best-action prompts and knowledge surfacing to live agents, but it ships bundled inside NICE's own CXone CCaaS suite rather than as the platform-agnostic overlay Cresta sells into any existing contact-center stack.
1 product reviewed on TopReviewedUniphore's Real-Time Guidance Agent gives live in-call prompts similar to Cresta's Agent Assist, but pairs it with an autonomous Self-Service Agent for full call automation, targeting large regulated enterprises (500+ agents) with on-premises/sovereign deployment options Cresta does not emphasize.
Observe.AI's core product is post-call conversation analytics and QA automation; its live-coaching layer (Real-Time AI) is a newer, additive feature rather than the primary differentiator the way real-time guidance is for Cresta.
1 product reviewed on TopReviewedVerint sells real-time agent assist and coaching — including technology from its October 2024 acquisition of Cogito — as one module inside a much broader workforce engagement management suite, versus Cresta's narrower focus on real-time conversation AI.
1 product reviewed on TopReviewedBalto is an independent pure-play real-time call-guidance and compliance-prompt tool for sales and support reps, narrower in scope than Cresta's broader human-plus-AI-agent platform.
Key milestones in Cresta's history, with sources.
Annual recurring revenue surpasses $100M; Doug Leone named board chair
Cresta announced its ARR topped $100 million and named Sequoia Capital's Doug Leone as board chairman, with Carl Eschenbach rejoining the board as the company entered its next growth phase.
cresta.comSeries D — $125M led by WiL and QIA
Cresta closed a $125 million Series D led by World Innovation Lab (WiL) and the Qatar Investment Authority (QIA), with Accenture, LG Technology Ventures, Qualcomm and Workday Ventures joining returning investors Andreessen Horowitz, Greylock Partners, J.P. Morgan, Sequoia Capital and Tiger Global. The company stated total funding surpassed $270 million.
cresta.comPing Wu appointed CEO, succeeding co-founder Zayd Enam
Cresta named Ping Wu, previously the company's VP of Product and Engineering, as CEO; co-founder Zayd Enam moved into an advisory role.
cxtoday.comSeries C — $80M led by Tiger Global at $1.6B valuation
Cresta closed an $80 million Series C led by Tiger Global, quadrupling its valuation to $1.6 billion in about a year. New investors Genesys, Five9, Zoom, J.P. Morgan and CarMax joined alongside returning backers Sequoia Capital, Greylock Partners and Andreessen Horowitz.
cxtoday.comSeries B — $50M led by Sequoia Capital
Cresta raised a $50 million Series B led by Sequoia Capital, with Greylock Partners, Andreessen Horowitz, Allen & Company and Porsche Ventures participating; Sequoia partner Carl Eschenbach joined the board.
venturebeat.comSeries A — $15M from Greylock Partners and Andreessen Horowitz; $21M raised to date
Cresta launched publicly after two years in stealth, disclosing a $15 million Series A backed by Greylock Partners and Andreessen Horowitz, bringing its total funding to $21 million.
techcrunch.comFounded at Stanford's AI Lab
Cresta was founded in 2017 by then-Stanford AI Lab researchers Zayd Enam and Tim Shi, joined by Sebastian Thrun as co-founder and board chairman.
cresta.comBrowse multi-perspective AI panel reviews across hundreds of AI tools, agents, and platforms. Find the right software with insights from CTO, Developer, Marketer, Finance, and User perspectives.