Juro Online Limited
Headquarters
London, UKFounded
2016CEO / Founder
Richard MabeyEmployees
201-500Funding
Series B — $95MProducts
1 product listedAvg. AI Score
7.2/10Website
juro.com/
Profile updated
About Juro Online Limited
Juro Online Limited was founded in 2016 by Richard Mabey and Pavel Kovalyov in London. The company develops a browser-based contract lifecycle management (CLM) platform designed to help legal and business teams create, negotiate, sign, and manage contracts without relying on traditional document-based workflows.
The Juro platform combines contract drafting, e-signature, and AI-driven data extraction and analysis in a single interface, targeting legal, sales, HR, and finance teams at mid-market and enterprise companies. Customers include companies such as Deliveroo, Cazoo, and G4S. Juro positions itself against legacy CLM providers and document-centric tools such as Word and DocuSign by emphasizing native browser editing and structured contract data.
Juro has raised funding from investors including Union Square Ventures, Point Nine Capital, and Eight Roads Ventures across multiple rounds since its founding. The company has expanded its headcount into the low hundreds of employees and continues to develop AI features for contract review and negotiation.
Specialties
Financials
Dated, source-cited figures. Estimates are marked.
Products by Juro Online Limited
All products by Juro Online Limited reviewed by our AI panel of experts.
Competitive Landscape
Who Juro Online Limited competes with, and how they differ.
Ironclad is a San Francisco-based CLM platform for larger enterprise legal teams with deep Salesforce/Slack workflow integrations, versus Juro's browser-native, no-code editor built for mid-market legal and business teams to self-serve.
1 product reviewed on TopReviewed
Docusign built CLM (IAM) on top of its dominant e-signature business and much larger existing customer base, competing on breadth and brand reach rather than Juro's AI-native, contract-specific drafting and negotiation workflow.
1 product reviewed on TopReviewedPandaDoc targets SMB sales teams with proposal, quote, and e-signature generation -- a lighter-weight document workflow tool, versus Juro's end-to-end AI contract negotiation, redlining, and post-signature analytics for legal teams.
Contract Logix, founded in 2006 and based in Massachusetts, serves procurement- and operations-heavy enterprises with a more traditional CLM workflow, lacking Juro's AI-native drafting/redlining and browser-first UX.
1 product reviewed on TopReviewed
Genie AI is a smaller London-based competitor focused narrowly on AI contract drafting and review for SMBs and smaller legal teams, without Juro's full CLM workflow of approvals, e-signature, and post-signature analytics.
1 product reviewed on TopReviewedCompany Timeline
Key milestones in Juro Online Limited's history, with sources.
- Launch
Launches Operator, an AI contract chat tool
Operator lets in-house legal teams query their contract database in natural language (e.g. "contracts over $100k set to autorenew") and get cited answers.
artificiallawyer.com - Launch
Launches direct ChatGPT integration via MCP
Juro connected its contract repository directly to ChatGPT via Model Context Protocol, letting users query contracts, extract terms, and identify risks in natural language without leaving ChatGPT.
artificiallawyer.com - Partnership
Forms MCP-based AI partnership with Wordsmith
Juro and in-house legal AI platform Wordsmith integrated via Model Context Protocol, giving Juro's 550+ clients access to Wordsmith's AI workspace and vice versa.
artificiallawyer.com - Milestone
Opens first US office in Boston
Juro opened its first US base in Boston, citing that more than a third of its customer base -- including Pfizer and WeWork -- is US-based.
artificiallawyer.com - Launch
Launches AI Extract for third-party contracts
AI Extract analyzes incoming third-party paper against pre-set playbooks, tags and aggregates key terms, and automates approval workflows.
artificiallawyer.com - Funding
Series B -- $23M led by Eight Roads Ventures
Eight Roads Ventures led the round with Union Square Ventures, Point Nine Capital, Seedcamp, and Taavet Hinrikus participating, bringing total funding to $31.5M since founding.
techcrunch.com - Funding
Series A -- $5M led by Union Square Ventures
Union Square Ventures led the round with Point Nine Capital participating, bringing total funding to $8M; USV partner John Buttrick joined Juro's board.
techcrunch.com - Funding
Seed extension -- $2M led by Point Nine Capital
Point Nine Capital led a $2M seed extension with participation from Seedcamp, Taavet Hinrikus (TransferWise co-founder), and Michael Pennington (Gumtree co-founder).
techcrunch.com - Funding
Seed round -- $750k (GBP 615k)
Point Nine Capital and Seedcamp led the seed round, joined by angel investors Paul Forster (Indeed co-founder) and Michael Pennington (Gumtree co-founder).
techcrunch.com - Founded
Juro launches contract automation platform in London
Richard Mabey co-founded Juro after receiving Seedcamp backing in February 2016; the product launched in June 2016.
techcrunch.com
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