Landbot
Headquarters
Barcelona, SpainFounded
2018CEO / Founder
Jiaqi PanEmployees
51-200Funding
Series AProducts
1 product listedAvg. AI Score
7.8/10Website
landbot.io/
Profile updated
About Landbot
Landbot is a no-code conversational platform founded in 2018 and headquartered in Barcelona, Spain. The company was co-founded by Jiaqi Pan and allows businesses to build chatbot experiences and AI agents without writing code, targeting use cases such as lead qualification, customer support, and onboarding flows.
Landbot's core product is a visual builder that combines rule-based conversation flows with AI-driven responses, deployable across web, WhatsApp, and other messaging channels. The platform integrates with tools such as HubSpot, Salesforce, Slack, and Zapier. It serves marketing, sales, and customer success teams primarily at small and mid-sized businesses, though it also counts larger enterprises among its users.
The company raised early-stage funding, including a seed round, though the precise total funding amount has not been publicly disclosed. Landbot has grown its team to roughly 50–150 employees and has expanded its product focus toward AI agent functionality, reflecting broader market demand for automated conversational workflows.
Specialties
Financials
Dated, source-cited figures. Estimates are marked.
Products by Landbot
All products by Landbot reviewed by our AI panel of experts.
How Our Review Panel Scores Landbot
Six independent reviewer personalities assessed Landbot's product on their own terms. They landed within 0.6 points of each other, an unusually strong consensus.
Averaged across 1 reviewed product in our catalog. Scores are out of 10.
Competitive Landscape
Who Landbot competes with, and how they differ.
Social-DM-first chat marketing automation (Instagram/Messenger/WhatsApp) with a cheaper entry tier ($15/mo Pro); less graphical flow design than Landbot's visual builder, which leans web-first.
1 product reviewed on TopReviewedVeteran Messenger/Instagram bot builder focused on marketing and sales automation on Meta's networks, versus Landbot's emphasis on conversational landing pages for the open web.
1 product reviewed on TopReviewed
Combines live chat with no-code bots for SMB/e-commerce sites — easier drop-in installation for automating frequent replies, versus Landbot's deeper custom visual flow design.
1 product reviewed on TopReviewedWhatsApp-only specialist positioned as the most focused option when WhatsApp is a company's sole channel, competing directly with Landbot's higher-tier WhatsApp Pro offering.
1 product reviewed on TopReviewed
Enterprise-oriented tool for building complex AI agents across voice, chat and phone; targets technical/product teams, whereas Landbot targets faster no-code launches for lead generation and support.
1 product reviewed on TopReviewedCompany Timeline
Key milestones in Landbot's history, with sources.
- Launch
Landbot 4 launches with AI Copilot and native AI Agent block
Landbot released "Landbot 4," rebuilding its builder around AI-first capabilities: an AI Copilot that builds and troubleshoots flows via natural language, an AI Agent block for embedding AI mid-flow, and native OpenAI/n8n integrations.
landbot.io - Funding
Series A — $8M led by Swanlaab
Barcelona-based Landbot raised an $8 million Series A led by Spanish-Israeli VC firm Swanlaab, with support from Spain's CDTI innovation agency and returning investors Nauta Capital, Encomenda and Bankinter.
techcrunch.com - Acquisition
Landbot acquires Morph.AI
Landbot acquired India-based Morph.AI, a chat-based marketing automation tool, disclosed alongside its Series A announcement, to help convert social/website/ad traffic into leads and expand into the Asian market.
techcrunch.com - Funding
Seed round — $2.2M led by Nauta Capital
Landbot raised a $2.2 million seed round led by Nauta Capital, with Bankinter and Encomenda Smart Capital participating, when the company had 900+ customers; the raise coincided with relocating headquarters from Valencia to Barcelona.
techcrunch.com - Founded
Landbot launches its no-code chatbot builder
Landbot launched its "no-code" chatbot-building product in Valencia, Spain, before later relocating its headquarters to Barcelona.
techcrunch.com
Explore AI Software Reviews
Browse multi-perspective AI panel reviews across hundreds of AI tools, agents, and platforms. Find the right software with insights from CTO, Developer, Marketer, Finance, and User perspectives.