Wati.io
Headquarters
SingaporeFounded
2019CEO / Founder
Ken YeungEmployees
201-500Funding
Series B — $52.1MProducts
1 product listedAvg. AI Score
7.2/10Website
wati.io/
Profile updated
About Wati.io
Wati is a customer engagement platform built on the WhatsApp Business API, founded in 2019 and headquartered in Singapore. The company emerged from Clare.AI, a conversational AI startup, before pivoting to focus on WhatsApp-based business messaging tools.
The platform provides businesses with shared team inboxes, chatbot automation, broadcast messaging, and integrations with e-commerce and CRM systems such as Shopify and HubSpot. Wati markets its product primarily to small and medium-sized businesses across sectors including retail, education, and healthcare, with a significant customer base in India, Southeast Asia, and Latin America.
Wati has raised funding from investors including Sequoia Capital India (now Peak XV Partners) and Tiger Global Management, with a Series B round completed in 2022. The company has scaled its workforce and customer base substantially since its pivot to WhatsApp-focused offerings.
Specialties
Financials
Dated, source-cited figures. Estimates are marked.
Products by Wati.io
All products by Wati.io reviewed by our AI panel of experts.
AI-powered customer engagement on WhatsApp, Instagram, and Messenger
How Our Review Panel Scores Wati.io
Six independent reviewer personalities assessed Wati.io's product on their own terms. They landed within 0.8 points of each other, an unusually strong consensus.
Averaged across 1 reviewed product in our catalog. Scores are out of 10.
Competitive Landscape
Who Wati.io competes with, and how they differ.
Gupshup runs its own CPaaS/telecom-grade messaging infrastructure across WhatsApp, SMS and RCS with usage-based pricing, while Wati is a lighter no-code layer built purely on top of WhatsApp's official Business API for SMB teams.
1 product reviewed on TopReviewed
ManyChat targets solo marketers and small e-commerce sellers with a low-code, largely self-serve flow builder spanning WhatsApp, Instagram and Messenger, undercutting Wati's WhatsApp-only, team-inbox-first product on price.
1 product reviewed on TopReviewed
Yellow.ai sells an enterprise agentic-AI conversational platform across many channels with custom implementation contracts, competing upmarket of Wati's self-service SMB WhatsApp tool.
1 product reviewed on TopReviewed
Haptik, owned by Reliance Jio, pairs WhatsApp Business API messaging with generative-AI virtual assistants sold to large India-based enterprises, a heavier and more customized offering than Wati's SMB self-serve product.
1 product reviewed on TopReviewed
Chatfuel offers a similar low-code WhatsApp/Messenger chatbot builder for SMBs and e-commerce, competing closely with Wati on price and self-serve onboarding but with a smaller shared-inbox feature set.
1 product reviewed on TopReviewed
Landbot is a broader no-code chatbot builder spanning web, WhatsApp and SMS aimed at marketing and lead-gen teams, overlapping with Wati on WhatsApp automation but without Wati's dedicated shared team inbox for support.
1 product reviewed on TopReviewedCompany Timeline
Key milestones in Wati.io's history, with sources.
- Partnership
Partners with Pulse Energy on WhatsApp-based EV charging
WATI and Pulse Energy launched a WhatsApp-based EV charging platform in India, letting drivers start, stop and pay for charging via WhatsApp Pay using WATI's no-code Flow Builder chatbot tooling.
wati.io - Funding
Series B -- $23M led by Tiger Global
WATI raised $23M in Series B funding led by Tiger Global, with returning investors Sequoia Capital India & Southeast Asia and new investors DST Global Partners and Shopify (Shopify's first venture investment in a Southeast Asia startup); total raised passed $35M since 2020.
techcrunch.com - Funding
Series A -- $8.3M led by Sequoia Capital India
WATI raised $8.3M in Series A funding led by Sequoia Capital India, with participation from Surge, Base Partners, and angel investors including Gokul Rajaram; brought total raised to $10M over the prior six months.
technode.global - Launch
WATI launches as a WhatsApp Business API platform for SMBs
Founders Ken Yeung and Bianca Ho launched WATI (WhatsApp Team Inbox), a self-service, low-code product built on the WhatsApp Business API, spun out of their earlier enterprise chatbot company Clare.AI.
techcrunch.com - Milestone
Clare.AI becomes an official WhatsApp Business Solution Provider
Clare.AI, the parent company behind WATI, became an official WhatsApp partner in 2019, laying the groundwork for the WATI WhatsApp Business API platform launched the following year.
technode.global - Founded
Clare.AI Limited founded by Ken Yeung and Bianca Ho
Ken Yeung and Bianca Ho co-founded Clare.AI Limited in Hong Kong, initially building an enterprise AI chatbot for banks and asset managers, before spinning out the WATI WhatsApp product from the same legal entity in 2020.
ltddir.com
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