Photoroom

Photoroom develops an AI-powered photo editing application used primarily for product photography, e-commerce listings, and social media content. The company was founded in 2019 in Paris, France, by Matthieu Rouif and Eden Amitai.

The core product allows users to remove image backgrounds, generate new AI backgrounds, add shadows and reflections, and batch-edit large sets of product photos. It is available as a mobile app and web application, and is used by small businesses, online sellers, and marketing teams to produce catalog and advertising images without traditional photo studios or design software.

Photoroom has raised funding from investors including Balderton Capital, Lightspeed Venture Partners, and Y Combinator, with a Series C round completed in 2023 bringing total funding to roughly $156 million. The company has grown its team into the hundreds and reports usage by tens of millions of users worldwide.