Photoroom
Headquarters
Paris, FranceFounded
2019CEO / Founder
Matthieu RouifEmployees
51-200Funding
Series C — $156MProducts
1 product listedAvg. AI Score
7.4/10Website
photoroom.com/
Profile updated
About Photoroom
Photoroom develops an AI-powered photo editing application used primarily for product photography, e-commerce listings, and social media content. The company was founded in 2019 in Paris, France, by Matthieu Rouif and Eden Amitai.
The core product allows users to remove image backgrounds, generate new AI backgrounds, add shadows and reflections, and batch-edit large sets of product photos. It is available as a mobile app and web application, and is used by small businesses, online sellers, and marketing teams to produce catalog and advertising images without traditional photo studios or design software.
Photoroom has raised funding from investors including Balderton Capital, Lightspeed Venture Partners, and Y Combinator, with a Series C round completed in 2023 bringing total funding to roughly $156 million. The company has grown its team into the hundreds and reports usage by tens of millions of users worldwide.
Specialties
Financials
Dated, source-cited figures. Estimates are marked.
Products by Photoroom
All products by Photoroom reviewed by our AI panel of experts.
How Our Review Panel Scores Photoroom
Six independent reviewer personalities assessed Photoroom's product on their own terms. They disagreed by 1.4 points — The Finance Lead was the hardest to convince, The Domain Strategist the most positive.
Averaged across 1 reviewed product in our catalog. Scores are out of 10.
Competitive Landscape
Who Photoroom competes with, and how they differ.
Canva bundles a Magic Studio background remover and product-photo tools inside a much broader all-in-one design suite (docs, video, whiteboards, print-on-demand), competing on breadth rather than Photoroom's single-purpose depth for e-commerce sellers.
2 products reviewed on TopReviewedPixa, rebranded from Pixelcut in March 2026, is Photoroom's closest direct rival — a mobile-first AI photo editor built specifically for e-commerce product photography and background removal, competing head-to-head for the same online-seller user base.
Adobe pairs background removal and generative-fill editing across Photoshop, Express and Firefly, aimed at professional creative workflows and enterprise brand teams rather than Photoroom's self-serve, mobile-first seller audience.
3 products reviewed on TopReviewed
Picsart is a broader mobile photo/video editing app bundling AI background removal alongside filters, collages and social content tools, competing for the same app-store audience without Photoroom's e-commerce catalog and batch-editing specialization.
1 product reviewed on TopReviewed
Clipdrop offers similar background-removal and image-cleanup tools as a lightweight web/app utility, now owned by Jasper (acquired from Stability AI in February 2024) and positioned inside Jasper's AI marketing suite rather than as a dedicated e-commerce photo tool.
1 product reviewed on TopReviewedCompany Timeline
Key milestones in Photoroom's history, with sources.
- Launch
Launches Photoroom Intelligence
Photoroom launched Photoroom Intelligence, an insights and benchmarking platform for AI-driven visual commerce, globally in April 2026.
itbusinessnet.com - Acquisition
Acquires Generate Banners
Photoroom made its first acquisition, buying Lyon-based Generate Banners, a startup that automatically generates advertising visuals, to expand into ad creative. Deal terms were not disclosed.
maddyness.com - Funding
Series B — $43M led by Balderton Capital at $500M valuation
Photoroom raised a $43M Series B led by Balderton Capital, with new backer Aglaé and existing investors including Y Combinator, Kima Ventures and FJ Labs, valuing the company at $500M and bringing total funding to $64M.
techcrunch.com - Funding
Series A — $19M led by Balderton Capital
Photoroom raised a $19M Series A led by Balderton Capital, with participation from angel investors from Facebook, Hugging Face and Disney+, after reaching 40 million app downloads and 7 million monthly active users.
techcrunch.com - Milestone
Joins Y Combinator (Summer 2020 batch)
Photoroom joined Y Combinator as part of its Summer 2020 batch, per YC's own company directory.
ycombinator.com - Founded
Founded by Matthieu Rouif and Eliot Andres
Photoroom was co-founded in 2019 in Paris by Matthieu Rouif, a former GoPro product manager, and engineer Eliot Andres, building an AI background-removal and photo-editing tool after Rouif hit friction sourcing app visuals at GoPro.
photoroom.com
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