Picsart
Headquarters
Miami Beach, FLFounded
2011CEO / Founder
Hovhannes AvoyanEmployees
1001-5000Funding
Series C — $195MProducts
1 product listedAvg. AI Score
7.9/10Website
picsart.com/
Profile updated
About Picsart
Picsart is a digital creation company that builds AI-driven photo and video editing software and design tools for consumers and prosumers. It was founded in November 2011 by Hovhannes Avoyan alongside engineers Artavazd Mehrabyan and Mikayel Vardanyan, and relocated its headquarters to Miami Beach, Florida in 2022 after starting from roots in Armenia.
The platform spans a web-based editor and iOS and Android apps, offering photo and video editing, background removal, a library of tens of thousands of templates, and generative AI features such as text-to-image generation and object replacement. Picsart also sells creative APIs and SDKs to developers through its Picsart.io business. The company reported roughly 150 million monthly active users and in 2024 partnered with Getty Images to develop a commercially safe generative AI image model.
Picsart has raised about $195 million across four rounds. Its $130 million Series C in August 2021, led by SoftBank Vision Fund 2 with participation from Sequoia Capital, DCM, G Squared, and Tribe Capital, valued the company at more than $1 billion and gave it unicorn status. Picsart employs roughly 1,400 people across offices in the United States, Armenia, and other locations.
Specialties
Financials
Dated, source-cited figures. Estimates are marked.
Products by Picsart
All products by Picsart reviewed by our AI panel of experts.
How Our Review Panel Scores Picsart
Six independent reviewer personalities assessed Picsart's product on their own terms. They landed within 0.7 points of each other, an unusually strong consensus.
Averaged across 1 reviewed product in our catalog. Scores are out of 10.
Competitive Landscape
Who Picsart competes with, and how they differ.
Canva is a broader team/brand design platform (docs, whiteboards, social templates) monetized via freemium Pro subscriptions rather than creator payouts; it added AI image generation by acquiring Leonardo.ai in 2024, competing on collaborative design more than Picsart's mobile-first photo/video editing.
2 products reviewed on TopReviewed
Adobe Express is Adobe's lightweight, template-based design app bundled into the Creative Cloud subscription ecosystem, competing on brand trust and Photoshop/Illustrator integration rather than Picsart's standalone mobile-editing app and social-creator community.
3 products reviewed on TopReviewed
CapCut is ByteDance's free, ad-supported short-form video editor built for TikTok-style content; it overlaps with Picsart on video tools but lacks Picsart's photo-editing breadth, paid subscription tiers, and creator-monetization program.
2 products reviewed on TopReviewed
Fotor is a smaller, browser/desktop-first AI photo editor and design tool aimed at freelancers and marketers; it competes directly on photo editing and templates but lacks Picsart's mobile-app scale (150M+ users) and social/community features.
1 product reviewed on TopReviewedCompany Timeline
Key milestones in Picsart's history, with sources.
- Launch
Launches creator monetization program
Picsart opened a program letting any creator earn revenue from AI-generated designs shared to Instagram, TikTok, YouTube and X, with payouts via Stripe based on engagement.
techcrunch.com - Partnership
Partners with Getty Images on a custom AI image model
Picsart and Getty Images announced a partnership to build a text-to-image model trained exclusively on Getty's licensed content, giving users full commercial rights to generated images.
techcrunch.com - Launch
Launches Picsart Ignite, a 20-tool generative-AI suite
Picsart rolled out Picsart Ignite, bundling 20 AI tools spanning video, image, GIF, logo and sticker generation plus AI Expand, AI Style Transfer and AI Avatar, across web, iOS and Android.
techcrunch.com - Milestone
Relocates corporate headquarters to Miami Beach
Picsart moved its corporate headquarters from San Francisco to Miami Beach, Florida, while also opening new offices in London, Berlin and Bucharest.
bizjournals.com - Acquisition
Acquires computer-vision R&D firm DeepCraft
Picsart acquired Armenia-based DeepCraft, an eight-person computer-vision and machine-learning R&D firm, in a seven-figure cash-and-stock deal to strengthen its AI video technology.
techcrunch.com - Funding
Series C — $130M led by SoftBank Vision Fund 2, becomes a unicorn
Picsart raised $130M led by SoftBank Vision Fund 2, pushing its valuation north of $1B and making it Armenia's first unicorn; the company said it had surpassed $100M in annual recurring revenue.
techcrunch.com - Milestone
Hits 100 million monthly active users
Picsart reached 100 million monthly active users, attracting brand advertisers by positioning itself as a more positive, creativity-focused community than rival social apps.
techcrunch.com - Funding
Raises $20M from DCM Ventures and Siguler Guff for Asia expansion
Picsart raised $20M in new funding from DCM Ventures and Siguler Guff & Company to grow its user base in China and Japan, bringing its total VC funding to $45M.
techcrunch.com - Funding
Raises $15M led by Insight Venture Partners
Picsart raised $15M in a venture round led by Insight Venture Partners, with Sequoia Capital also participating, to build out its photo-editing community.
techcrunch.com - Funding
Raises first funding round — $10M from Sequoia Capital
Picsart closed its first outside funding round, $10M from Sequoia Capital, when the mobile photo-editing app had roughly 60 million monthly users.
techcrunch.com - Founded
Founded in Yerevan, Armenia
Picsart was founded in Yerevan, Armenia by Hovhannes Avoyan, Artavazd Mehrabyan and Mikayel Vardanyan, initially building an Android photo-editing app before later relocating its corporate HQ to the U.S.
techcrunch.com
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