Fotor
Headquarters
Chengdu, ChinaFounded
2012Employees
51-200Funding
BootstrappedProducts
1 product listedAvg. AI Score
7.8/10Website
fotor.com/
Profile updated
About Fotor
Fotor is an online photo editing and graphic design platform developed by Everimaging Co., Ltd., a software company headquartered in Chengdu, China. Founded in 2012, the platform provides browser-based and desktop tools for photo retouching, collage creation, and visual content design, targeting both casual users and small businesses.
Fotor's core product includes a web-based photo editor with features such as background removal, portrait retouching, filters, text overlays, and AI-powered image enhancement. The platform also offers a graphic design tool for creating social media graphics, posters, and marketing materials, positioning it as a competitor to tools like Canva and Adobe Express. Fotor is available on web, iOS, and Android, and offers both free and subscription-based tiers.
Everimaging has grown Fotor to serve a large consumer base globally, though specific user counts and revenue figures are not publicly disclosed. The company has not announced external funding rounds, suggesting it operates on a self-funded or bootstrapped basis. Fotor has expanded its feature set in recent years to include generative AI tools such as AI image generation and AI photo enhancement.
Specialties
Products by Fotor
All products by Fotor reviewed by our AI panel of experts.
How Our Review Panel Scores Fotor
Six independent reviewer personalities assessed Fotor's product on their own terms. They landed within 0.6 points of each other, an unusually strong consensus.
Averaged across 1 reviewed product in our catalog. Scores are out of 10.
Competitive Landscape
Who Fotor competes with, and how they differ.
Picsart is Fotor's closest analog: a freemium, mobile-first all-in-one photo/video editor with built-in AI generation and a far larger app-store install base, versus Fotor's more web-first, template/design-heavy positioning.
1 product reviewed on TopReviewed
Canva leads with templated graphic design (marketing collateral, presentations, social posts) with AI (Magic Studio) layered on top, at much greater scale and enterprise reach than Fotor's smaller consumer/SMB base.
2 products reviewed on TopReviewed
Adobe (Photoshop/Express) is the professional-grade editor Fotor was originally built as a simplified, lower-cost alternative to; Adobe's tools go deeper and cost more, targeting working creatives rather than non-professionals.
3 products reviewed on TopReviewed
Photoroom is a narrower, e-commerce-focused specialist in AI background removal and product photography, versus Fotor's broad general-purpose photo-editing and design suite.
1 product reviewed on TopReviewed
Pixlr shares Fotor's origin story as a free browser-based Photoshop alternative that later added AI tools, and competes directly for the same casual, non-professional editing audience.
1 product reviewed on TopReviewed
Microsoft Designer is a free AI design tool bundled into Microsoft 365/Bing rather than sold standalone, competing with Fotor for quick template-based social graphics rather than deep photo editing.
9 products reviewed on TopReviewedCompany Timeline
Key milestones in Fotor's history, with sources.
- Launch
AI Image Agent "Sisi" and AI video generator launched
Fotor launched an AI image agent named Sisi that executes text- or voice-described photo edits (background/object removal, layout generation, asset design) plus a companion text-to-video generator.
techloy.com - Launch
AI image generation tools added to the platform
Fotor began rolling out AI image generators and AI photo-editing tools starting in 2022, per Everimaging's own product timeline.
everimaging.com - Funding
Series B — $7.6M led by GF Securities
Fotor raised a $7.6 million Series B led by GF Securities, adding to the $3M Series A it had raised from Lenovo five years earlier.
globalventuring.com - Launch
GoArt art-style photo effects tool launched
Fotor launched GoArt, a one-click tool that transforms photos into painting-style artwork; it later evolved into a broader AI image generator.
everimaging.com - Milestone
Chengdu municipal government innovation prize aids company through funding crunch
Facing funding difficulties in 2014, founder Duan Jiang's team received a top innovation prize from Chengdu's municipal government, which Xinhua reported helped the company through a critical period.
english.news.cn - Launch
Desktop photo editor launched for Mac and Windows
Fotor released a comprehensive desktop photo editor for Mac and Windows, timed to Google's discontinuation of Snapseed Desktop.
prnewswire.com - Founded
Fotor founded in Chengdu by Duan Jiang ("Tony Duan")
Fotor launched as a free online photo editor from Chengdu Everimaging Science and Technology Co., Ltd., founded by Duan Jiang (Tony Duan), a University of Nottingham PhD in computer vision and digital image processing.
everimaging.com - Funding
Series A — $3M led by Lenovo
Fotor raised a $3 million Series A from Lenovo, per Global Venturing's coverage of the later Series B round.
globalventuring.com
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