Qualtrics, LLC
Headquarters
Provo, UTFounded
2002CEO / Founder
Zig SerafinEmployees
5001-10000Funding
AcquiredProducts
1 product listedAvg. AI Score
7.8/10Website
qualtrics.com/
Profile updated
About Qualtrics, LLC
Qualtrics was founded in 2002 by Ryan Smith, Scott Smith, Jared Smith, and Stuart Orgill in Provo, Utah. The company develops cloud-based software under the category of experience management (XM), enabling organizations to gather and act on feedback across customer, employee, product, and brand touchpoints.
Its primary platform, the Qualtrics XM Platform, includes products such as CustomerXM, EmployeeXM, ProductXM, and BrandXM. The software is used by enterprises, government agencies, and academic institutions to run surveys, analyze sentiment, and generate operational insights. Qualtrics is widely used in market research and human resources functions across large organizations globally.
SAP acquired Qualtrics in January 2019 for approximately $8 billion, shortly before Qualtrics had planned to go public. Qualtrics subsequently completed an IPO on Nasdaq in January 2021 under the ticker XM, with SAP retaining a majority stake. In March 2023, Silver Lake and Canada Pension Plan Investment Board acquired Qualtrics in a take-private transaction valued at approximately $12.5 billion. Zig Serafin has served as CEO since 2021.
Specialties
Financials
Dated, source-cited figures. Estimates are marked.
Products by Qualtrics, LLC
All products by Qualtrics, LLC reviewed by our AI panel of experts.
How Our Review Panel Scores Qualtrics, LLC
Six independent reviewer personalities assessed Qualtrics, LLC's product on their own terms. They disagreed by 1.7 points — The Finance Lead was the hardest to convince, The Decision Maker the most positive.
Averaged across 1 reviewed product in our catalog. Scores are out of 10.
Competitive Landscape
Who Qualtrics, LLC competes with, and how they differ.
Longtime #1 rival in enterprise CX/EX experience management, predating Qualtrics' spin-out from SAP; more services-heavy deployment model versus Qualtrics' self-serve platform breadth.
1 product reviewed on TopReviewedEmployee-experience-only survey and listening platform, more narrowly focused than Qualtrics' cross-functional XM suite spanning CX, EX, BX and product feedback.
1 product reviewed on TopReviewed
HR-generalist employee engagement and performance platform competing for the EX portion of Qualtrics' Workforce XM budget with lighter-weight, HR-team-first positioning.
1 product reviewed on TopReviewedBroader self-serve survey tool competing on price and simplicity rather than Qualtrics' deep XM analytics, predictive AI and enterprise governance.
Passive communication-metadata workforce analytics versus Qualtrics' survey-based listening — competes for the same "workforce analytics" budget line with a fundamentally different data-collection method.
1 product reviewed on TopReviewedCompany Timeline
Key milestones in Qualtrics, LLC's history, with sources.
- Acquisition
Completed the $6.75B acquisition of Press Ganey Forsta
Closed after a turbulent financing backdrop; described as the largest tech acquisition in Utah history, adding Press Ganey Forsta's healthcare dataset (and, via its prior purchase of InMoment, CX/CFM capabilities) to Qualtrics.
cmswire.com - Acquisition
Agreed to acquire Press Ganey Forsta for $6.75B
Would combine Qualtrics' XM platform with Press Ganey Forsta's healthcare experience-measurement data, used by 41,000+ healthcare providers.
prnewswire.com - Acquisition
Silver Lake and CPP Investments completed the take-private acquisition of Qualtrics
Qualtrics returned to private ownership under CEO Zig Serafin, headquartered in Provo, Utah and Seattle, Washington.
qualtrics.com - Acquisition
SAP agreed to sell its majority stake to Silver Lake and CPP Investments for $12.5B
SAP would receive ~$7.7B in cash for its 423 million shares at $18.15/share, a 73% premium to the pre-announcement 30-day average price.
news.sap.com - Funding
IPO on Nasdaq under ticker XM, raising $1.55B
Priced at $30/share (~$15B valuation); shares closed the first day at $45.50, valuing the company at ~$27B. SAP remained majority owner.
cnbc.com - Acquisition
SAP agreed to acquire Qualtrics for $8B in cash
Announced days before Qualtrics' planned IPO; deal closed in January 2019, making Qualtrics an independently-operated SAP subsidiary.
techcrunch.com - Founded
Founded in Provo, Utah by Ryan Smith and Jared Smith
Built on survey research by their father, BYU professor Scott M. Smith; co-founder Stuart Orgill joined to help launch the company as an academic survey tool.
deseret.com
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