Medallia, Inc.

About Medallia, Inc.

Financials

Dated, source-cited figures. Estimates are marked.

Products by Medallia, Inc.

All products by Medallia, Inc. reviewed by our AI panel of experts.

MedalliaAI Customer Support

Customer experience platform that unifies signals and surfaces actionable insights with AI

Free7.2/10

Competitive Landscape

Who Medallia, Inc. competes with, and how they differ.

Qualtrics7.8/10

Qualtrics is the closest head-to-head rival across the whole experience-management stack — customer, employee, product and brand — and brings a far larger survey/research toolkit plus XM Discover text analytics into the same enterprise accounts. Medallia differentiates on frontline and contact-center execution (agent coaching, callbacks, journey orchestration) rather than research design.

1 product reviewed on TopReviewed

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Verint7.1/10

Verint sells CX automation anchored in the contact center — workforce engagement, quality automation, speech analytics and agentic bots — overlapping Medallia on voice-of-customer and agent QA. It has little of Medallia's enterprise survey and brand-experience programme footprint, and prices around bot/agent capacity rather than feedback volume.

1 product reviewed on TopReviewed

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InMoment

InMoment is the closest pure-play XM rival after Qualtrics, pairing survey-based voice-of-customer and text analytics with online reputation and review management — an adjacency Medallia does not sell. It competes for the same retail, financial services and healthcare CX programmes but sells into mid-market as well as large enterprise.

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Contentsquare7.3/10

Contentsquare competes with Medallia Digital Experience Analytics on web and app behavioral analytics — session replay, zone-based interaction data and journey analysis — and has added VoC surveys via Hotjar plus conversation intelligence. Its buyer is the digital product and ecommerce team, not the enterprise CX programme office Medallia sells to.

1 product reviewed on TopReviewed

Observe.AI7.8/10

Observe.AI overlaps Medallia on contact-center conversation intelligence and agent QA — the ground Medallia bought with Voci Technologies and Stella Connect — but leads with voice AI agents and real-time agent assist as the product, not an enterprise feedback programme. It sells to contact-center operations rather than a central CX function.

1 product reviewed on TopReviewed

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PeopleMetrics6.9/10

PeopleMetrics runs enterprise NPS programmes, customer advisory boards and custom research — the survey-and-insight core of Medallia's offering — but as a services-led research firm rather than a self-serve platform, and at a small fraction of Medallia's scale and channel coverage.

1 product reviewed on TopReviewed

Company Timeline

Key milestones in Medallia, Inc.'s history, with sources.

1. Aug 3, 2026Milestone

   Recapitalization closes with $150M of new capital

   Medallia closed its recapitalization on August 3, 2026, completing the ownership transfer to the Blackstone-led investor group and securing $150 million in fresh capital alongside a reduced debt load. CEO Mark Bishof said the company would use the stronger balance sheet to accelerate AI-led experience management.

   medallia.com
2. Jun 17, 2026Milestone

   Recapitalization agreement hands ownership to Blackstone-led lender group

   Medallia announced a recapitalization under which an investor group led by Blackstone, together with Apollo and FS KKR Capital Corp (FSK), would take ownership from Thoma Bravo, inject $150 million of new capital and significantly reduce outstanding debt. The company said it expected to close before year end.

   medallia.com
3. Jan 21, 2026Partnership

   Strategic partnership with Ada for agentic AI

   Medallia and Ada announced a partnership that ingests Ada AI-agent conversation data into Medallia's experience platform and uses Medallia's customer signals to guide Ada's agents on complex inquiries. Post-interaction surveys can be triggered inside Ada conversations.

   medallia.com
4. Jan 20, 2022Acquisition

   Agreement to acquire Thunderhead

   Medallia signed a definitive agreement to acquire Thunderhead, a provider of real-time interaction management and customer journey orchestration technology. Terms were not disclosed; the deal was expected to close in Medallia's fiscal first quarter.

   medallia.com
5. Oct 29, 2021Acquisition

   Thoma Bravo completes $6.4B take-private

   The all-cash acquisition closed on October 29, 2021 at $34.00 per share, ending Medallia's two-year run as a public company and delisting MDLA from the NYSE.

   thomabravo.com
6. Jul 26, 2021Acquisition

   Thoma Bravo agrees to acquire Medallia for $6.4B

   Thoma Bravo agreed to take Medallia private for $6.4 billion, paying $34.00 per share in cash. That was roughly a 20% premium to the unaffected June 10, 2021 closing price and about 29% above the prior 30-day average.

   thomabravo.com
7. Sep 3, 2020Acquisition

   Acquired Stella Connect for about $100M

   Medallia agreed to acquire Stella Connect, a real-time feedback, coaching and quality-management platform for contact-center teams, for approximately $100 million in cash. Stella Connect's customers included ESPN, Lemonade and Lululemon.

   medallia.com
8. Jul 19, 2019Milestone

   IPO on the NYSE under ticker MDLA

   Medallia priced its IPO at $21 per share on July 18, 2019, above the $16-$18 indicated range, selling 15.5 million shares for roughly $326 million. Shares began trading July 19 and closed about 76% higher near $37, valuing the company around $2.5 billion at the offer price.

   techcrunch.com
9. Feb 28, 2019Funding

   Series F — $70M at a $2.4B valuation

   Medallia raised $70 million in Series F funding from Sequoia Capital, Saints Capital, TriplePoint Venture Growth and Grotmol Solutions. Shares were priced at $15, valuing the company at $2.4 billion; TechCrunch put total equity funding at $268 million.

   techcrunch.com
10. Jul 21, 2015Funding

    $150M growth equity round led by Sequoia Capital

    Medallia raised $150 million in growth equity led by Sequoia Capital to fund enterprise expansion and its global footprint. TechCrunch later reported that the 2015 round valued the company at $1.25 billion.

    medallia.com
11. Sep 26, 2012Funding

    $35M investment from Sequoia Capital

    Medallia took its first institutional investment, $35 million from Sequoia Capital, with partner Doug Leone joining the board. The company said it had sent more than 160 million survey invitations in 2011 and counted Four Seasons, Honeywell, Sephora and Toyota Financial Services as customers.

    medallia.com
12. 2001Founded

    Medallia founded by Borge Hald and Amy Pressman

    Former Boston Consulting Group colleagues Borge Hald and Amy Pressman founded Medallia in 2001 to let companies capture and act on customer feedback in real time, starting with the hospitality industry. The company ran without institutional investors for its first decade.

    sequoiacap.com