Mixpanel
Headquarters
San Francisco, CAFounded
2009CEO / Founder
Jen TaylorEmployees
201-500Funding
Series C — $77MProducts
1 product listedAvg. AI Score
7.4/10Website
mixpanel.com
Profile updated
About Mixpanel
Mixpanel provides product analytics software that enables companies to track user interactions with web and mobile applications. The company was founded in 2009 by Suhail Doshi and Tim Trefren and is headquartered in San Francisco, California.
Mixpanel's platform allows product teams to analyze user behavior through event tracking, funnel analysis, cohort analysis, and A/B testing capabilities. The company serves customers across various industries including technology, media, and e-commerce, with notable users including Uber, Twitter, and Samsung. Mixpanel competes in the product analytics market alongside companies like Amplitude and Google Analytics.
The company has raised approximately $77 million in funding across multiple rounds, including a $65 million Series B in 2014 led by Andreessen Horowitz. Mixpanel underwent significant restructuring in recent years, including layoffs and a shift toward profitability. In 2018, founder Suhail Doshi stepped down as CEO and was replaced by Amir Movafaghi, former head of finance at Twitter.
Specialties
Financials
Dated, source-cited figures. Estimates are marked.
Products by Mixpanel
All products by Mixpanel reviewed by our AI panel of experts.
How Our Review Panel Scores Mixpanel
Six independent reviewer personalities assessed Mixpanel's product on their own terms. They disagreed by 3.7 points — The Skeptic was the hardest to convince, The Domain Strategist the most positive.
Averaged across 1 reviewed product in our catalog. Scores are out of 10.
Competitive Landscape
Who Mixpanel competes with, and how they differ.
Amplitude serves the same enterprise product-analytics market with a comparable event-based data model, differentiated mainly by bundled experimentation (A/B testing) and CDP modules that Mixpanel sells as separate add-ons.
1 product reviewed on TopReviewed
Heap differentiates with automatic event capture that tracks all user interactions without manual instrumentation, versus Mixpanel's primarily manual event-tracking setup, trading data completeness for less upfront engineering work.
1 product reviewed on TopReviewed
PostHog is open-source and self-hostable, bundling product analytics with feature flags, session replay, and surveys in one product, competing on total cost of ownership against Mixpanel's proprietary hosted-only model.
1 product reviewed on TopReviewed
Pendo pairs product analytics with in-app guides, NPS surveys, and digital-adoption tooling aimed at product-led-growth teams, competing more on in-product engagement features than on analytics depth.
1 product reviewed on TopReviewed
Google Analytics (GA4) offers free event-based analytics for web and app tracking, competing at the low end and with marketing teams, but lacks Mixpanel's cohort and retention analysis depth built for product teams.
6 products reviewed on TopReviewedCompany Timeline
Key milestones in Mixpanel's history, with sources.
- Acquisition
Acquired DoubleLoop
Mixpanel acquired DoubleLoop, a San Francisco AI strategy and metrics platform known for its Metric Trees product, for an undisclosed amount, to connect product analytics with business-outcome tracking.
mixpanel.com - Milestone
Jen Taylor appointed CEO, succeeding Amir Movafaghi
Jen Taylor, former Chief Product Officer at Cloudflare and President at Plaid, became Mixpanel's CEO, succeeding Amir Movafaghi after his nine years leading the company; Movafaghi remains an advisor to Taylor and the board.
mixpanel.com - Launch
Launched Mixpanel Marketing Analytics
Mixpanel launched Marketing Analytics, extending product usage data to marketing teams so they can track the full customer journey from acquisition through conversion and retention.
techcrunch.com - Funding
Series C — $200M led by Bain Capital Tech Opportunities at $1.05B valuation
Mixpanel raised a $200 million Series C from Bain Capital Tech Opportunities at a $1.05 billion valuation, its first new funding round in seven years, bringing total funding raised to $277 million.
techcrunch.com - Milestone
Suhail Doshi steps down as CEO; Amir Movafaghi takes over
Co-founder Suhail Doshi stepped back to become chairman, handing the CEO role to Amir Movafaghi, the company's head of finance and operations and a former Twitter executive; Movafaghi said the company was in the "zip code of $100 million" in revenue.
cnbc.com - Funding
Series B — $65M from Andreessen Horowitz at $865M valuation
Mixpanel raised $65 million in a Series B round led entirely by existing investor Andreessen Horowitz, valuing the company at $865 million pre-money.
techcrunch.com - Funding
Series A — $10.25M led by Andreessen Horowitz
Andreessen Horowitz led a $10.25 million Series A investment in Mixpanel, with participation from Max Levchin, Marc Benioff, and David Sacks.
techcrunch.com - Founded
Founded by Suhail Doshi and Tim Trefren
Mixpanel was founded in 2009 by Suhail Doshi and Tim Trefren.
techcrunch.com
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