Mixpanel

Mixpanel
Mixpanel
  • Headquarters

    San Francisco, CA
  • Founded

    2009
  • CEO / Founder

    Amir Movafaghi
  • Employees

    201-500
  • Funding

    Series C — $77M
  • Products

    1 product listed
  • Avg. AI Score

    7.5/10
About Mixpanel

Mixpanel provides product analytics software that enables companies to track user interactions with web and mobile applications. The company was founded in 2009 by Suhail Doshi and Tim Trefren and is headquartered in San Francisco, California.

Mixpanel's platform allows product teams to analyze user behavior through event tracking, funnel analysis, cohort analysis, and A/B testing capabilities. The company serves customers across various industries including technology, media, and e-commerce, with notable users including Uber, Twitter, and Samsung. Mixpanel competes in the product analytics market alongside companies like Amplitude and Google Analytics.

The company has raised approximately $77 million in funding across multiple rounds, including a $65 million Series B in 2014 led by Andreessen Horowitz. Mixpanel underwent significant restructuring in recent years, including layoffs and a shift toward profitability. In 2018, founder Suhail Doshi stepped down as CEO and was replaced by Amir Movafaghi, former head of finance at Twitter.

Specialties
Product AnalyticsEvent TrackingUser Behavior AnalysisFunnel AnalysisCohort AnalysisA/B TestingMobile Analytics
Products by Mixpanel

All products by Mixpanel reviewed by our AI panel of experts.

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