Pendo

About Pendo

Financials

Dated, source-cited figures. Estimates are marked.

Products by Pendo

All products by Pendo reviewed by our AI panel of experts.

PendoAI Analytics

Product analytics and user experience platform for digital product teams

Free7.9/10

How Our Review Panel Scores Pendo

Six independent reviewer personalities assessed Pendo's product on their own terms. They landed within 0.7 points of each other, an unusually strong consensus.

Averaged across 1 reviewed product in our catalog. Scores are out of 10.

Competitive Landscape

Who Pendo competes with, and how they differ.

Amplitude7.8/10

Amplitude focuses on self-serve product analytics with event-based behavioral cohorting and a strong free tier; it does not bundle native in-app guides, NPS, or roadmapping the way Pendo does.

1 product reviewed on TopReviewed

PostHog8.4/10

PostHog is open-source and self-hostable, bundling product analytics with feature flags, session replay and A/B testing at usage-based pricing, competing on developer-led adoption rather than Pendo's enterprise product-ops sales motion.

1 product reviewed on TopReviewed

Mixpanel7.7/10

Mixpanel is priced and positioned as a pure analytics tool for product and growth teams tracking funnels and retention; unlike Pendo it does not ship in-app guides or a roadmapping module as first-party features.

1 product reviewed on TopReviewed

Heap7.4/10

Heap's autocapture technology instruments every UI interaction without manual event tagging, appealing to teams that want retroactive analysis, but like Mixpanel it lacks Pendo's in-app engagement layer.

1 product reviewed on TopReviewed

W

WalkMe

WalkMe is the digital adoption platform market leader and overlaps with Pendo on in-app walkthroughs, but it is weighted toward employee-facing enterprise software training rather than product analytics for SaaS vendors building their own product.

W

Whatfix

Whatfix targets enterprise digital adoption and employee onboarding with no-code in-app guidance similar to Pendo's Guides module, but has comparatively limited native product-analytics depth versus Pendo's core analytics engine.

Company Timeline

Key milestones in Pendo's history, with sources.

1. Feb 3, 2026Acquisition

   Acquired Chisel Labs

   Pendo acquired Chisel Labs, an AI-powered product-management platform with an engineering team in Pune, India -- Pendo's fourth acquisition in 18 months and third of an AI-native startup, forming the base of a new India R&D hub.

   pendo.io
2. Sep 30, 2025Milestone

   Secured $100M credit facility led by J.P. Morgan

   Pendo secured a $100 million syndicated credit facility led by J.P. Morgan to fund AI product investment and global expansion; this is debt financing, not an equity round.

   pendo.io
3. Jul 8, 2025Acquisition

   Acquired Forwrd.ai

   Pendo acquired Israel-based no-code predictive-analytics platform Forwrd.ai, which became the foundation of its new Pendo Predict product line.

   pendo.io
4. Feb 1, 2022Acquisition

   Acquired Mind the Product

   Pendo acquired Mind the Product, a London-based product-management community reaching more than 300,000 members; deal terms were not disclosed.

   techcrunch.com
5. Nov 11, 2021Milestone

   $110M Thoma Bravo secondary investment (no new capital)

   Thoma Bravo led a $110 million secondary purchase of shares from Pendo employees and early investors at the existing $2.6 billion valuation; the deal provided no new capital to the company.

   venturebeat.com
6. Jul 27, 2021Funding

   Series F -- $150M led by B Capital Group at $2.6B valuation

   Pendo raised $150 million in Series F funding led by B Capital Group, valuing the company at $2.6 billion and bringing total funds raised to $356 million; the company also said it had surpassed $100 million in annual recurring revenue.

   pendo.io
7. Oct 17, 2019Funding

   Series E -- $100M led by Sapphire Ventures at $1B valuation

   Pendo raised $100 million in Series E funding led by Sapphire Ventures, reaching unicorn status at a $1 billion valuation.

   techcrunch.com
8. May 7, 2019Acquisition

   Acquired Receptive Software

   Pendo acquired UK-based product feedback platform Receptive Software Limited (deal closed April 30, 2019); financial terms were not disclosed.

   pendo.io
9. Sep 7, 2017Acquisition

   Acquired Insert, a Tel Aviv mobile engagement startup

   Pendo made its first acquisition, buying Israel-based mobile engagement platform Insert to extend its analytics platform to native mobile apps; financial terms were not disclosed.

   techcrunch.com
10. Jul 13, 2017Funding

    Series C -- $25M led by Meritech Capital Partners

    Pendo closed a $25 million Series C round led by Meritech Capital Partners, bringing total funding raised to date to $56 million.

    techcrunch.com
11. Oct 28, 2015Funding

    Series A -- $11M led by Battery Ventures

    Pendo raised $11 million in Series A financing led by Battery Ventures, with participation from Salesforce Ventures and existing seed investors.

    pendo.io
12. 2013Founded

    Founded in Raleigh, North Carolina

    Todd Olson, Erik Troan, Rahul Jain and Eric Boduch founded Pendo in Raleigh, NC in 2013.

    research.contrary.com