Heap

Heap is a digital analytics platform founded in 2013 in San Francisco by Matin Movassate and Ravi Parikh. The product pioneered autocapture, automatically collecting all user events on a site or app without manual tagging, then enabling retroactive analysis.

Heap serves product and growth teams including customers like Sprinkles Cupcakes, Twilio, and Microsoft. The platform combines analytics, session replay, and journey analysis.

Contentsquare acquired Heap in 2024 for approximately $450 million, integrating it into its digital experience analytics portfolio.