Blueshift Labs, Inc.

Blueshift is a SmartHub Customer Data Platform (CDP) and cross-channel marketing platform founded in 2014 in San Francisco by Vijay Chittoor, Mehul Shah, and Anand Mehta. The product unifies customer data and uses AI to orchestrate personalized campaigns across email, SMS, push, and web.

Blueshift serves mid-market and enterprise customers including PayPal, Udacity, LendingTree, and Discovery+. The platform is particularly used by consumer-focused brands running high-volume personalization programs.

Blueshift has raised more than $105 million from investors including Softbank Ventures, Storm Ventures, Nexus Venture Partners, and Runway Growth Capital, including a $40 million debt round in 2024.