Braze, Inc.

Braze, Inc. is a cloud-based customer engagement platform headquartered in New York City. The company was founded in 2011 by Bill Magnuson, Jon Hyman, and Mark Ghermezian, originally under the name Appboy before rebranding to Braze in 2017. It went public on the Nasdaq in November 2021 under the ticker symbol BRZE.

Braze's platform allows marketing and product teams to build and automate personalized campaigns across channels including email, SMS, push notifications, in-app messaging, and web. The company serves clients in retail, media, financial services, and other consumer-facing industries. Notable customers have included Domino's, Headspace, HBO Max, and Canva, among others. Braze competes with platforms such as Salesforce Marketing Cloud, Adobe Campaign, and Iterable.

Prior to its IPO, Braze raised approximately $175 million in venture funding from investors including Iconiq Capital, Battery Ventures, and Bessemer Venture Partners. At the time of its IPO, the company priced shares at $65, valuing it at roughly $8 billion. As of recent filings, Braze employs approximately 1,700 to 2,000 people across offices in New York, San Francisco, London, Singapore, and other locations.