Braze, Inc.
Headquarters
New York, NYFounded
2011CEO / Founder
Bill MagnusonEmployees
1001-5000Funding
Public — $175MStock
BRZEProducts
1 product listedAvg. AI Score
8.0/10Website
braze.com/
Profile updated
About Braze, Inc.
Braze, Inc. is a cloud-based customer engagement platform headquartered in New York City. The company was founded in 2011 by Bill Magnuson, Jon Hyman, and Mark Ghermezian, originally under the name Appboy before rebranding to Braze in 2017. It went public on the Nasdaq in November 2021 under the ticker symbol BRZE.
Braze's platform allows marketing and product teams to build and automate personalized campaigns across channels including email, SMS, push notifications, in-app messaging, and web. The company serves clients in retail, media, financial services, and other consumer-facing industries. Notable customers have included Domino's, Headspace, HBO Max, and Canva, among others. Braze competes with platforms such as Salesforce Marketing Cloud, Adobe Campaign, and Iterable.
Prior to its IPO, Braze raised approximately $175 million in venture funding from investors including Iconiq Capital, Battery Ventures, and Bessemer Venture Partners. At the time of its IPO, the company priced shares at $65, valuing it at roughly $8 billion. As of recent filings, Braze employs approximately 1,700 to 2,000 people across offices in New York, San Francisco, London, Singapore, and other locations.
Specialties
Financials
Dated, source-cited figures. Estimates are marked.
Products by Braze, Inc.
All products by Braze, Inc. reviewed by our AI panel of experts.
How Our Review Panel Scores Braze, Inc.
Six independent reviewer personalities assessed Braze, Inc.'s product on their own terms. They disagreed by 2.3 points — The Finance Lead was the hardest to convince, The Domain Strategist the most positive.
Averaged across 1 reviewed product in our catalog. Scores are out of 10.
Competitive Landscape
Who Braze, Inc. competes with, and how they differ.
Salesforce Marketing Cloud competes for the same enterprise RFPs as Braze but ties customer engagement to Salesforce's own CRM data model, while Braze markets itself as a vendor-neutral, real-time data layer that plugs into any CDP or warehouse.
2 products reviewed on TopReviewedIterable is Braze's closest head-to-head rival in cross-channel customer engagement, targeting the same mid-market-to-enterprise marketing teams; Iterable differentiates on native experimentation and AI features while Braze leans on faster data ingestion and a larger enterprise mobile-app customer base.
Insider bundles a customer data platform with engagement orchestration in one product, unlike Braze which integrates with external CDPs, and has built stronger share in EMEA, Turkey, and APAC retail accounts than Braze.
1 product reviewed on TopReviewed
Bloomreach pairs engagement and marketing automation with commerce search and merchandising, targeting e-commerce and retail brands specifically, whereas Braze is vertical-agnostic and sells more heavily into media, fintech, and on-demand delivery apps.
1 product reviewed on TopReviewed
Blueshift is a smaller, AI-first challenger that emphasizes its built-in SmartHub CDP and predictive audience-building over Braze's stronger emphasis on real-time mobile push and in-app messaging infrastructure at enterprise scale.
1 product reviewed on TopReviewed
Customer.io undercuts Braze on price and targets smaller, developer-led teams with a simpler self-serve product, while Braze sells top-down to enterprise marketing orgs with a dedicated sales/CS motion and deeper mobile SDK tooling.
1 product reviewed on TopReviewedCompany Timeline
Key milestones in Braze, Inc.'s history, with sources.
- Acquisition
Acquires OfferFit for $325M
Braze completed its acquisition of AI decisioning company OfferFit, folding its multi-agent reinforcement-learning engine into Braze AI and Project Catalyst.
braze.com - Acquisition
Acquires North Star for $26.8M, launches Braze Australia
Braze acquired North Star Y, Pty Ltd, its exclusive Australia/New Zealand reseller since 2016, converting it into a wholly owned subsidiary doing business as Braze Australia.
investors.braze.com - Funding
IPO on Nasdaq under ticker BRZE
Braze priced its IPO at $65/share, selling 8.8M shares (with underwriters full option exercised) to raise $572M, and began trading on the Nasdaq Global Select Market as BRZE.
investors.braze.com - Funding
Series E — $80M led by Meritech Capital Partners
Braze raised an $80M Series E round led by Meritech Capital Partners with new investors Spark Capital, Cross Creek, and Sapphire Ventures, more than doubling its valuation to $850M.
prnewswire.com - Milestone
Rebrands from Appboy to Braze
The company formally renamed itself from Appboy to Braze, Inc., launching a new brand identity, logo, and website alongside a Cross-Channel Difference Report.
prnewswire.com - Funding
Series D — $50M led by ICONIQ Capital
Appboy (later Braze) raised a $50M Series D round led by ICONIQ Capital with participation from Battery Ventures, bringing total funding to date to $93.6M.
prnewswire.com - Funding
Series C — $20M led by Battery Ventures
Appboy closed a $20M Series C round led by Battery Ventures, with all existing investors participating, to fund global expansion including a new UK office and EU data center.
prnewswire.com - Funding
Series B — $15M led by InterWest Partners
Appboy raised an oversubscribed $15M Series B round led by InterWest Partners, with existing investors Icon Venture Partners, Blumberg Capital, T5 Capital, and IDG Ventures participating.
braze.com - Founded
Founded as Appboy
Bill Magnuson, Jon Hyman, and Mark Ghermezian founded the company as Appboy in 2011; it was renamed Braze, Inc. in 2017.
en.wikipedia.org
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