Bloomreach
Headquarters
Mountain View, CAFounded
2009CEO / Founder
Raj De DattaEmployees
1001-5000Funding
Series D+ — $450MProducts
1 product listedAvg. AI Score
7.8/10Website
bloomreach.com/
Profile updated
About Bloomreach
Bloomreach is a commerce experience platform founded in 2009 by Raj De Datta and Ashutosh Garg, headquartered in Mountain View, California. The company provides software that helps retailers and brands personalize digital commerce experiences across web, email, mobile, and search channels.
Bloomreach's core product suite includes Bloomreach Discovery (site search and merchandising), Bloomreach Engagement (customer data platform and marketing automation, formerly Exponea), and Bloomreach Content (headless CMS). The platform is used by retailers and consumer brands to manage product discovery and customer communications at scale. The company acquired Czech CDP and marketing automation firm Exponea in January 2021, significantly expanding its customer engagement capabilities.
Bloomreach raised a $175 million Series F round in 2021 at a $2.2 billion valuation, led by Sixth Street Growth, bringing its total funding to approximately $450 million. The company employs between 1,000 and 2,000 people across offices in the United States, United Kingdom, and Central Europe. In 2023, Bloomreach introduced Loomi, its AI layer embedded across the platform to support automated personalization and agentic marketing workflows.
Specialties
Financials
Dated, source-cited figures. Estimates are marked.
Products by Bloomreach
All products by Bloomreach reviewed by our AI panel of experts.
How Our Review Panel Scores Bloomreach
Six independent reviewer personalities assessed Bloomreach's product on their own terms. They disagreed by 2.2 points — The Finance Lead was the hardest to convince, The Domain Strategist the most positive.
Averaged across 1 reviewed product in our catalog. Scores are out of 10.
Competitive Landscape
Who Bloomreach competes with, and how they differ.
Klaviyo leads with email, SMS and push messaging and a lightweight onsite footprint, competing with Bloomreach chiefly in engagement channels rather than product search or merchandising.
1 product reviewed on TopReviewed
Nosto is a Helsinki-based commerce experience platform focused on product recommendations, on-site search and personalization, most tightly integrated with Shopify -- a narrower, mid-market alternative to Bloomreach's full search-plus-CDP suite.
1 product reviewed on TopReviewed
Dynamic Yield's strength is A/B and multivariate testing at enterprise scale, sold only via custom enterprise pricing with no self-serve tier, unlike Bloomreach's tiered commercial model.
1 product reviewed on TopReviewed
Optimizely competes on web experimentation and digital experience management (CMS plus testing) rather than commerce-specific search and CDP, with a self-serve experimentation product Bloomreach does not offer standalone.
1 product reviewed on TopReviewed
Hightouch is a warehouse-native "composable CDP" that activates data via reverse ETL from Snowflake, BigQuery or Databricks without storing a copy, whereas Bloomreach's CDP ships only bundled with its Engagement marketing-automation product.
1 product reviewed on TopReviewedCompany Timeline
Key milestones in Bloomreach's history, with sources.
- Funding
$175M growth round led by Goldman Sachs Asset Management values Bloomreach at $2.2B
Round included existing investors Bain Capital Ventures and Sixth Street Growth; CEO Raj De Datta cited $420M in total funding to date.
techcrunch.com - Acquisition
Acquires Exponea, a customer data platform founded in Bratislava, Slovakia
Bloomreach also raised $150M from Sixth Street Growth at a $900M valuation to fund a combined commerce experience platform unifying product and customer data.
techcrunch.com - Acquisition
Acquires Hippo, an Amsterdam-based open-source web content management company
The deal combined BloomReach's personalization and search technology with Hippo CMS to create a digital experience platform; Hippo CEO Jeroen Verberg joined the board.
techcrunch.com - Funding
Series D -- $56M led by Bain Capital Ventures, Battery Ventures, Lightspeed, NEA and Salesforce Ventures
Guidewire Software co-founder and CEO Marcus Ryu joined BloomReach's board of directors as part of the round.
prnewswire.com - Launch
Launches first products: BloomLift and BloomSocial
BloomReach publicly launched two products aimed at making retail website content and paid-search landing pages more discoverable via search engines.
vator.tv - Founded
Bloomreach founded by Raj De Datta and Ashutosh Garg
Founded in Mountain View, California, on the premise that online experiences could be personalized at scale using machine learning.
bloomreach.com
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