Insider One

About Insider One

Financials

Dated, source-cited figures. Estimates are marked.

Products by Insider One

All products by Insider One reviewed by our AI panel of experts.

Insider OneAI E-commerce

AI-native omnichannel platform unifying CDP, personalization, and journey orchestration

Free7.5/10

How Our Review Panel Scores Insider One

Six independent reviewer personalities assessed Insider One's product on their own terms. They disagreed by 1.9 points — The Finance Lead was the hardest to convince, The Domain Strategist the most positive.

Averaged across 1 reviewed product in our catalog. Scores are out of 10.

Competitive Landscape

Who Insider One competes with, and how they differ.

Braze8.0/10

Mobile/app-first customer engagement pioneer (formerly Appboy); strongest in push, in-app and SMS for mobile-native brands, priced on message volume, and lacks Insider One's built-in CDP plus on-site/web personalization depth.

1 product reviewed on TopReviewed

Bloomreach7.8/10

Closest positioning overlap — pairs a CDP with commerce search and product discovery (via its Exponea and Clarity acquisitions); more retail-search-centric and, per buyer feedback, heavier to implement than Insider One's faster-activation pitch.

1 product reviewed on TopReviewed

Klaviyo7.7/10

Self-serve email/SMS specialist built for SMB and Shopify-native e-commerce; simpler and cheaper to start with but narrower in channel coverage (no native WhatsApp/web push) and enterprise CDP depth than Insider One.

1 product reviewed on TopReviewed

Salesforce (Marketing Cloud)7.7/10

CRM-embedded enterprise suite grown through acquisitions (ExactTarget, Pardot, Interaction Studio); wide functionality but heavier implementation overhead, best suited to brands already standardized on Salesforce.

2 products reviewed on TopReviewed

Adobe (Experience Platform / Journey Optimizer)7.9/10

Enterprise-grade suite with strong analyst recognition alongside Insider One in Gartner/Forrester coverage; commands premium pricing and typically requires larger implementation teams and longer rollout timelines.

3 products reviewed on TopReviewed

Company Timeline

Key milestones in Insider One's history, with sources.

1. May 13, 2026Acquisition

   Acquired Bluecore, a US retail martech unicorn

   Insider One acquired Bluecore, a New York-based retail martech unicorn serving 400+ US enterprise brands, in a cash-and-equity deal with undisclosed terms, expanding its identity and behavioral-data infrastructure ahead of a planned US IPO.

   wamda.com
2. Dec 9, 2025Milestone

   Rebranded from Insider to Insider One

   Insider rebranded as Insider One, moving its product website from useinsider.com to insiderone.com and repositioning from "MarTech" to "AITech" under CEO Hande Cilingir; useinsider.com now 301-redirects to insiderone.com.

   globenewswire.com
3. Nov 4, 2024Funding

   Series E — $500M led by General Atlantic

   Insider announced a $500 million Series E led by General Atlantic to accelerate AI investment, fund U.S. expansion and scale global operations.

   globenewswire.com
4. May 26, 2023Funding

   $105M round led by Qatar Investment Authority and Esas Private Equity

   Insider raised $105 million led by Qatar Investment Authority and Esas Private Equity, lifting its valuation to nearly $2 billion and bringing total funding to $274 million; CEO Hande Cilingir said the capital would fund M&A.

   dailysabah.com
5. Mar 9, 2022Funding

   Series D — $121M led by Qatar Investment Authority, unicorn status

   Insider raised a $121 million Series D at a $1.22 billion valuation, led by Qatar Investment Authority with Sequoia, Riverwood Capital, 212, Wamda Capital, Esas Private Equity and Endeavor Catalyst — becoming the first woman-founded unicorn in Turkey and the wider Middle East.

   wamda.com
6. 2012Founded

   Founded in Istanbul as Insider

   Insider (later rebranded Insider One) was founded in 2012 in Istanbul by Hande Cilingir, Serhat Soyuerel, Muharrem Derinkok and Mehmet Sinan Toktay as a customer engagement and personalization platform.

   wamda.com