Cogito

About Cogito

Financials

Dated, source-cited figures. Estimates are marked.

Products by Cogito

All products by Cogito reviewed by our AI panel of experts.

CogitoAI Customer Support

Real-time AI guidance for customer-facing phone conversations

Free7.5/10

How Our Review Panel Scores Cogito

Six independent reviewer personalities assessed Cogito's product on their own terms. They disagreed by 1.6 points — The Finance Lead was the hardest to convince, The Domain Strategist the most positive.

Averaged across 1 reviewed product in our catalog. Scores are out of 10.

Competitive Landscape

Who Cogito competes with, and how they differ.

Observe.AI7.8/10

A generative-AI contact center QA and coaching platform with the same real-time agent-guidance pitch as Cogito, but built more recently on LLMs rather than Cogito's acoustic/behavioral-signal approach; targets similar large enterprise contact centers.

1 product reviewed on TopReviewed

Cresta7.5/10

Real-time generative-AI coaching and agent-assist for contact centers, founded by ex-Google Brain researchers; competes directly for the same live-call coaching use case Cogito pioneered, with a heavier emphasis on LLM-driven scripting and sales conversion.

1 product reviewed on TopReviewed

NICE7.9/10

The dominant public CCaaS vendor (Enlighten AI real-time guidance, plus its 2024 Cognigy acquisition for conversational AI); competes on the same real-time coaching use case but bundled into a much broader all-in-one contact center platform, unlike Cogito's point solution.

1 product reviewed on TopReviewed

C

CallMiner

Independent conversation-analytics and QA vendor for enterprise contact centers with both post-call and real-time modes; overlaps on compliance and coaching use cases but leans more on analytics/reporting than Cogito's live in-call behavioral coaching.

Company Timeline

Key milestones in Cogito's history, with sources.

1. Oct 11, 2024Acquisition

   Acquired by Verint Systems for $50.4M

   Verint acquired Cogito's assets, including about 50 Boston-based employees, for $38.2M cash plus contingent consideration valued at $11.8M (up to $19M more through October 2026); $27.1M of goodwill was recognized. Co-founder Joshua Feast became GM of AI Coaching at Verint.

   sec.gov
2. Oct 24, 2023Funding

   Raised new funding round with repeat investors including Goldman Sachs

   Cogito secured an undisclosed funding round with repeat commitments from Goldman Sachs and other existing investors to fund generative-AI investment in its emotion and conversation AI.

   businesswire.com
3. Nov 18, 2020Funding

   $25M convertible debt round led by Goldman Sachs Growth Equity

   Joined by Salesforce Ventures and other investors; brought Cogito's total funding to over $138M since it spun out of MIT's Human Dynamics Lab in 2007.

   venturebeat.com
4. Sep 5, 2019Funding

   $20M round from New York Life Ventures, Goldman Sachs Ventures, Salesforce Ventures

   Lead investor undisclosed; brought Cogito's total funding to more than $90M since founding, used to expand its real-time coaching AI.

   venturebeat.com
5. Dec 5, 2018Acquisition

   Acquired employee-engagement startup Tenacity; added strategic investors

   Cogito announced new strategic investors and the acquisition of Tenacity, an employee-engagement company; press reporting cited an $8M raise alongside the deal.

   businesswire.com
6. Jul 23, 2018Funding

   $37M round led by Goldman Sachs Growth Equity

   Joined by Salesforce Ventures and OpenView; brought Cogito's total funding to $64M since founding. Cogito then employed 110+ people analyzing live call-center conversations for MetLife, Aetna, and Humana.

   venturebeat.com
7. Nov 18, 2016Funding

   $15M growth round led by OpenView

   Joined by Romulus Capital and Salesforce Ventures to expand Cogito's real-time voice-based emotion-detection AI for contact centers.

   venturebeat.com
8. 2007Founded

   Founded as an MIT Human Dynamics Lab spinout

   Cogito was co-founded by Joshua Feast and MIT's Alex 'Sandy' Pentland, with early support from DARPA (2007-2011) on real-time behavioral-signal analysis, later applied to call-center conversations.

   venturebeat.com