Findify (now part of Maropost as Maropost Merchandising Cloud)
Headquarters
Stockholm, SwedenFounded
2014Employees
11-50Funding
AcquiredProducts
1 product listedAvg. AI Score
7.7/10Website
findify.io/
Profile updated
About Findify (now part of Maropost as Maropost Merchandising Cloud)
Findify was founded in 2014 and headquartered in Stockholm, Sweden. The company built a SaaS platform for e-commerce merchants providing on-site search, product discovery, and personalization capabilities, with a focus on Shopify and other major e-commerce platforms.
Findify's core products included personalized search, autocomplete, smart collections, and product recommendation widgets. The platform used behavioral data and machine learning models to rank and surface products based on individual shopper signals. Its primary market was small to mid-sized e-commerce merchants seeking search and merchandising tools without enterprise-level infrastructure investment.
In June 2022, Findify was acquired by Maropost, a Canadian commerce and marketing technology company. Following the acquisition, Findify's technology was rebranded as Maropost Merchandising Cloud and integrated into Maropost's broader unified commerce suite. Prior to the acquisition, Findify had raised a modest amount of external funding, though specific round sizes and total figures were not publicly disclosed.
Specialties
Financials
Dated, source-cited figures. Estimates are marked.
Products by Findify (now part of Maropost as Maropost Merchandising Cloud)
All products by Findify (now part of Maropost as Maropost Merchandising Cloud) reviewed by our AI panel of experts.
How Our Review Panel Scores Findify (now part of Maropost as Maropost Merchandising Cloud)
Six independent reviewer personalities assessed Findify (now part of Maropost as Maropost Merchandising Cloud)'s product on their own terms. They landed within 0.7 points of each other, an unusually strong consensus.
Averaged across 1 reviewed product in our catalog. Scores are out of 10.
Competitive Landscape
Who Findify (now part of Maropost as Maropost Merchandising Cloud) competes with, and how they differ.
Constructor sells exclusively to large, complex-catalog enterprise retailers (Sephora, Petco, Bonobos) on custom pricing with a dedicated onboarding team, versus Findify/Merchandising Cloud's self-serve, tiered-plan approach aimed further down-market.
1 product reviewed on TopReviewed
Algolia is a horizontal search-as-a-service API used well beyond retail (media, SaaS, marketplaces) across 17,000+ customers on usage-based pricing, a broader and more developer-led model than Findify's ecommerce-only, tiered plans.
1 product reviewed on TopReviewed
Bloomreach bundles search and merchandising (Bloomreach Discovery) into a wider commerce-experience and customer-data suite aimed at enterprise retail accounts, a heavier stack than Findify's narrower search-and-recommendations focus.
1 product reviewed on TopReviewed
Nosto is a broader Commerce Experience Platform unifying on-site search, recommendations and category merchandising (plus UGC via its 2021 Stackla acquisition) for Shopify/BigCommerce/Magento merchants, competing with Findify on the same recommendation surface but bundling more into one contract.
1 product reviewed on TopReviewed
Dynamic Yield, acquired by Mastercard in 2022, sells enterprise-grade personalization and A/B testing tied into Mastercard's transaction data, competing at a larger-enterprise tier than Findify/Merchandising Cloud's mid-market focus.
1 product reviewed on TopReviewedCompany Timeline
Key milestones in Findify (now part of Maropost as Maropost Merchandising Cloud)'s history, with sources.
- Acquisition
Acquired by Maropost for over $4.45M, rebranded Merchandising Cloud
Toronto-based commerce platform Maropost acquired Findify AB from Lifeist Wellness (formerly Namaste Technologies) for over US$4.45M in consideration; the underlying share purchase closed May 26, 2022, Maropost's third acquisition in a 12-month run after Neto and Retail Express. The product was subsequently rebranded Merchandising Cloud, now marketed as "Maropost Merchandising Cloud (Formerly Findify)."
betakit.com - Acquisition
Acquired by Namaste Technologies (later Lifeist Wellness) for $12M
Vancouver-based Namaste Technologies (TSX-V: N), a medical-cannabis technology company later renamed Lifeist Wellness, agreed to acquire all shares of Findify AB for US$12M (US$2M cash plus US$10M in Namaste shares at C$1.80/share); the deal closed May 22, 2018.
globenewswire.com - Funding
Joined Seedcamp's startup portfolio (seed investment)
Findify joined European seed fund Seedcamp's portfolio as part of a September 2015 cohort of 20 European startups; deal terms were not disclosed.
tech.eu - Founded
Founded in Stockholm, Sweden
Findify was founded in 2014 in Stockholm by Meni Morim, Jaclyne Clarke, Thomas Fattal and Thibaut Patel to build AI-driven search and product-discovery tools for ecommerce.
betakit.com
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