Monetate
Headquarters
Dallas, TXFounded
2008Employees
201-500Funding
AcquiredProducts
1 product listedAvg. AI Score
7.7/10Website
monetate.com/
Profile updated
About Monetate
Monetate is a software company headquartered in Conshohocken, Pennsylvania, founded in 2008 by David Brussin. The company provides a SaaS platform that enables e-commerce and digital marketing teams to run A/B and multivariate tests, segment audiences, and deliver personalized experiences across web, mobile, and email channels.
Monetate's core products include testing and experimentation tools, automated personalization powered by machine learning, and product recommendation engines. The platform is used primarily by enterprise retailers and consumer brands to tailor content and product displays to individual visitors. Customers have included large retail and travel brands seeking to improve conversion rates and online revenue.
Monetate raised approximately $52 million in venture funding before being acquired by Kibo Commerce in 2019. Kibo, a unified commerce platform, integrated Monetate's personalization capabilities alongside its order management and e-commerce products. Prior to the acquisition, Monetate had raised funding from investors including OpenView Venture Partners and First Round Capital.
Specialties
Financials
Dated, source-cited figures. Estimates are marked.
Products by Monetate
All products by Monetate reviewed by our AI panel of experts.
How Our Review Panel Scores Monetate
Six independent reviewer personalities assessed Monetate's product on their own terms. They disagreed by 1.4 points — The Finance Lead was the hardest to convince, The Domain Strategist the most positive.
Averaged across 1 reviewed product in our catalog. Scores are out of 10.
Competitive Landscape
Who Monetate competes with, and how they differ.
Enterprise real-time personalization and experimentation platform now owned by Mastercard rather than a PE sponsor, giving it native payments-data integration that Monetate lacks.
1 product reviewed on TopReviewed
Experimentation and A/B testing bundled with a full content/digital-experience platform, competing head-on with the SiteSpect testing capability Monetate absorbed in 2025 but at a broader CMS scope.
1 product reviewed on TopReviewed
Combines onsite personalization and product discovery with its own composable customer data platform (Engagement/Loomi), overlapping directly with the CDP capability Monetate just added via its 2026 Simon AI acquisition.
1 product reviewed on TopReviewed
Mid-market commerce personalization (product recommendations, onsite campaigns) sold mainly to Shopify and BigCommerce merchants at a lower price point than Monetate's enterprise deployments.
1 product reviewed on TopReviewed
Enterprise personalization and testing sold as part of the Adobe Experience Cloud bundle, competing on Adobe Analytics/AEM installed-base scale rather than as a standalone point solution.
3 products reviewed on TopReviewed
Specializes in AI-driven product search, discovery and ranking for large retailers, overlapping with Monetate mainly at the search-and-merchandising layer rather than full-funnel testing.
1 product reviewed on TopReviewedCompany Timeline
Key milestones in Monetate's history, with sources.
- Acquisition
Acquired composable CDP Simon AI
Monetate acquired Simon AI, an AI-first composable customer data platform; Simon AI continues to operate under co-founder/CEO Jason Davis alongside Monetate CEO Steve Maher.
monetate.com - Acquisition
Acquired A/B-testing vendor SiteSpect
Monetate acquired SiteSpect, an A/B testing and digital experience optimization company, combining client-side and server-side experimentation with its personalization platform.
monetate.com - Milestone
Steve Maher appointed CEO
Monetate named Steve Maher, a 20-year enterprise technology leadership veteran, as chief executive officer to lead its AI-driven product expansion.
monetate.com - Acquisition
Spun out of Kibo and acquired by Centre Lane Partners
Kibo sold its personalization business unit to private equity firm Centre Lane Partners, which relaunched it as standalone company Monetate with former Kibo COO Brian Wilson as CEO.
centrelanepartners.com - Acquisition
Acquired by Kibo, a Vista Equity Partners-owned cloud commerce platform
Kibo, formed in 2016 when Vista Equity Partners consolidated Fiverun, MarketLive and Shopatron, acquired Monetate for an undisclosed sum — its second personalization-vendor acquisition of 2019 after Certona.
adexchanger.com - Funding
Series C — $8M from OpenView, Common Fund and Lead Edge Capital
Existing investors OpenView Venture Partners, Common Fund and Lead Edge Capital funded an $8 million Series C round, bringing Monetate's total funding to more than $43 million.
pymnts.com - Funding
Series B — $15M led by OpenView Venture Partners
Monetate closed a $15 million Series B round led by OpenView Venture Partners, bringing total funding past $20 million.
techcrunch.com - Funding
Series A — $5.1M led by First Round Capital and Floodgate
Monetate raised $5.1 million in Series A financing from First Round Capital, Floodgate Fund and other investors.
vator.tv - Founded
Founded by David Brussin and David Bookspan
Monetate launched in Conshohocken, Pennsylvania, building testing, targeting and personalization software for ecommerce marketers, backed initially by First Round Capital.
fortune.com
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