Piper the AI SDR Agent

Piper is an AI sales development representative (SDR) agent developed by Qualified, a pipeline generation platform founded in 2018 and headquartered in San Francisco, California. Qualified was co-founded by Kraig Swensrud and Sean Whiteley, both former Salesforce executives. The platform is built natively on Salesforce and targets B2B revenue teams seeking to automate and accelerate inbound pipeline creation.

Piper, Qualified's AI SDR product, engages website visitors in real time through conversational chat, executes email nurture sequences, and automates meeting scheduling with sales representatives. The broader Qualified platform includes tools for pipeline intelligence, buyer intent signals, and account-based engagement. The company counts Salesforce as both an investor and a distribution partner, and its customer base includes mid-market and enterprise B2B software companies.

Qualified raised a $95 million Series C round in 2021, bringing its total disclosed funding to approximately $163 million. Investors include Salesforce Ventures, Tiger Global Management, and Norwest Venture Partners. The company employs roughly 200 to 500 people and operates primarily within the Salesforce ecosystem.