Drift

Drift is a conversational marketing and sales platform founded in 2015 by David Cancel and Elias Torres, headquartered in Boston, Massachusetts. The company was acquired by Salesloft in February 2023 and operates as part of that revenue orchestration platform.

Drift's core product is a chat-based buyer engagement platform designed for B2B websites, combining AI-powered chatbots, live chat, email, and video tools. Its software allows sales and marketing teams to qualify leads, book meetings, and engage site visitors in real time. Customers have included companies such as Zendesk, Okta, and MongoDB. The platform competes with products from Intercom, HubSpot, and Qualified.

Prior to its acquisition, Drift raised approximately $107 million in venture funding across multiple rounds, including a $60 million Series C in 2019 led by Sequoia Capital. The company reached a reported valuation of $1 billion following that round. David Cancel served as CEO until the Salesloft acquisition; post-acquisition leadership structure has not been publicly detailed in full.