Recraft

Recraft
Recraft
  • Headquarters

    London, UK
  • Founded

    2022
  • CEO / Founder

    Anna Veronika Dorogush
  • Employees

    11-50
  • Funding

    Series B — $42M
  • Products

    1 product listed
  • Avg. AI Score

    8.0/10

Profile updated

Products
1
Avg AI Score
8.0/10
Founded
2022
Funding
$42M
About Recraft

Recraft is a generative AI design company founded in 2022 in London by Anna Veronika Dorogush, the creator of the popular CatBoost machine learning framework. The product offers a text-to-image and vector graphics generator tuned for professional designers and marketing teams.

Recraft has more than 4 million users and briefly topped industry benchmarks, outperforming DALL-E 3 and Midjourney on the Artificial Analysis image leaderboard in 2024.

The company has raised approximately $42 million, including a $30 million Series B in 2025 led by Accel with participation from Madrona Ventures, Khosla Ventures, Nat Friedman, and Elad Gil.

Specialties
Generative AI DesignText-to-ImageVector GraphicsBrand Design AICreative AI
Financials

Dated, source-cited figures. Estimates are marked.

ARRest.
$5M
Total Raisedest.
$42M
tracxn.com
Total Raised over time
$12M(Jan 17, 2024)$42M(May 5, 2025, est.)
Products by Recraft

All products by Recraft reviewed by our AI panel of experts.

How Our Review Panel Scores Recraft

Six independent reviewer personalities assessed Recraft's product on their own terms. They landed within 0.7 points of each other, an unusually strong consensus.

The Domain Strategist
8.4
The Decision Maker
8.3
The Domain Practitioner
8.0
The Power User
8.0
The Finance Lead
7.8
The Skeptic
7.7

Averaged across 1 reviewed product in our catalog. Scores are out of 10.

Competitive Landscape

Who Recraft competes with, and how they differ.

Midjourney logo
Midjourney5.9/10

Consumer-first, prompt-based image generation with a large hobbyist/artist community via Discord and web; lacks Recraft's brand-style locking, native vector/SVG output, and enterprise API for design teams.

1 product reviewed on TopReviewed
Adobe (Firefly) logo
Adobe (Firefly)7.9/10

Generative AI bundled into Adobe Creative Cloud (Photoshop, Illustrator) with commercial-safe training data and enterprise licensing, versus Recraft's standalone platform built model-first around vector generation and brand controls.

3 products reviewed on TopReviewed
Ideogram logo
Ideogram7.9/10

Specializes in AI image generation with strong in-image typography and text rendering, a similar strength to Recraft, but ships without Recraft's native SVG/vector output or brand-consistency tooling for design teams.

1 product reviewed on TopReviewed
Black Forest Labs (FLUX) logo
Black Forest Labs (FLUX)8.0/10

Open-weight foundation image model (FLUX 1.1 Pro) that Recraft's V3 ("Red Panda") overtook on the Artificial Analysis leaderboard in October 2024; sold as an API/licensable model rather than a full design platform with editing and mockup tools.

1 product reviewed on TopReviewed
Canva logo
Canva7.7/10

All-in-one template-driven design platform (plus its owned Leonardo.ai image generator) monetizing broad subscription tiers for non-designers, versus Recraft's from-scratch foundation model targeting professional, brand-controlled workflows.

2 products reviewed on TopReviewed
Stability AI (Stable Diffusion) logo
Stability AI (Stable Diffusion)7.7/10

Open-source foundation model licensed for self-hosting and third-party integration; Recraft trained its own model from scratch instead of building on Stable Diffusion, targeting brand-consistent professional design over general-purpose generation.

1 product reviewed on TopReviewed
Company Timeline

Key milestones in Recraft's history, with sources.

  1. Launch

    Recraft V4 released — ground-up rebuild for design taste

    Recraft shipped V4, its fourth-generation image model family (Standard, Pro, Vector, Vector Pro) tuned for composition, color and material realism, with native editable SVG output across the line.

    recraft.ai
  2. Funding

    Series B — $30M led by Accel

    Recraft raised a $30M Series B led by Accel, with Khosla Ventures and Madrona participating, reporting more than 4 million users and having recently passed $5M in ARR.

    techcrunch.com
  3. Launch

    Recraft V3 ("Red Panda") tops Artificial Analysis leaderboard

    Recraft's 20B-parameter V3 model, benchmarked anonymously as "red_panda," topped the Artificial Analysis text-to-image leaderboard roughly 40 Elo points ahead of Black Forest Labs' Flux 1.1 Pro before being revealed as Recraft's.

    techcrunch.com
  4. Launch

    Recraft V2 — first foundation model trained from scratch

    Recraft released V2, a 20-billion-parameter model trained from scratch rather than fine-tuned on open-source weights, positioned as the first AI model built specifically for professional designers.

    recraft.ai
  5. Funding

    Series A — $12M led by Khosla Ventures

    Recraft raised a $12M Series A led by Khosla Ventures and former GitHub CEO Nat Friedman, with RTP Global, Abstract VC and Basis Set Ventures participating, after reaching over 300,000 users in its first eight months.

    techcrunch.com
  6. Launch

    Public launch on Product Hunt — AI vector graphics generation

    Recraft emerged from stealth with a public release on Product Hunt, launching an AI artboard for generating and editing vector art, icons, 3D images and illustrations, free for commercial use.

    producthunt.com
  7. Founded

    Recraft founded by Anna Veronika Dorogush

    Recraft, Inc. was founded in London in 2022 by machine learning scientist Anna Veronika Dorogush, co-creator of the CatBoost library and former head of ML systems at Yandex.

    techcrunch.com

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