Headquarters
London, UKFounded
2022CEO / Founder
Anna Veronika DorogushEmployees
11-50Funding
Series B — $42MProducts
1 product listedAvg. AI Score
8.0/10Website
www.recraft.aiProfile updated
Recraft is a generative AI design company founded in 2022 in London by Anna Veronika Dorogush, the creator of the popular CatBoost machine learning framework. The product offers a text-to-image and vector graphics generator tuned for professional designers and marketing teams.
Recraft has more than 4 million users and briefly topped industry benchmarks, outperforming DALL-E 3 and Midjourney on the Artificial Analysis image leaderboard in 2024.
The company has raised approximately $42 million, including a $30 million Series B in 2025 led by Accel with participation from Madrona Ventures, Khosla Ventures, Nat Friedman, and Elad Gil.
Dated, source-cited figures. Estimates are marked.
All products by Recraft reviewed by our AI panel of experts.
Six independent reviewer personalities assessed Recraft's product on their own terms. They landed within 0.7 points of each other, an unusually strong consensus.
Averaged across 1 reviewed product in our catalog. Scores are out of 10.
Who Recraft competes with, and how they differ.
Consumer-first, prompt-based image generation with a large hobbyist/artist community via Discord and web; lacks Recraft's brand-style locking, native vector/SVG output, and enterprise API for design teams.
1 product reviewed on TopReviewedGenerative AI bundled into Adobe Creative Cloud (Photoshop, Illustrator) with commercial-safe training data and enterprise licensing, versus Recraft's standalone platform built model-first around vector generation and brand controls.
3 products reviewed on TopReviewedSpecializes in AI image generation with strong in-image typography and text rendering, a similar strength to Recraft, but ships without Recraft's native SVG/vector output or brand-consistency tooling for design teams.
1 product reviewed on TopReviewedOpen-weight foundation image model (FLUX 1.1 Pro) that Recraft's V3 ("Red Panda") overtook on the Artificial Analysis leaderboard in October 2024; sold as an API/licensable model rather than a full design platform with editing and mockup tools.
1 product reviewed on TopReviewedAll-in-one template-driven design platform (plus its owned Leonardo.ai image generator) monetizing broad subscription tiers for non-designers, versus Recraft's from-scratch foundation model targeting professional, brand-controlled workflows.
2 products reviewed on TopReviewedOpen-source foundation model licensed for self-hosting and third-party integration; Recraft trained its own model from scratch instead of building on Stable Diffusion, targeting brand-consistent professional design over general-purpose generation.
1 product reviewed on TopReviewedKey milestones in Recraft's history, with sources.
Recraft V4 released — ground-up rebuild for design taste
Recraft shipped V4, its fourth-generation image model family (Standard, Pro, Vector, Vector Pro) tuned for composition, color and material realism, with native editable SVG output across the line.
recraft.aiSeries B — $30M led by Accel
Recraft raised a $30M Series B led by Accel, with Khosla Ventures and Madrona participating, reporting more than 4 million users and having recently passed $5M in ARR.
techcrunch.comRecraft V3 ("Red Panda") tops Artificial Analysis leaderboard
Recraft's 20B-parameter V3 model, benchmarked anonymously as "red_panda," topped the Artificial Analysis text-to-image leaderboard roughly 40 Elo points ahead of Black Forest Labs' Flux 1.1 Pro before being revealed as Recraft's.
techcrunch.comRecraft V2 — first foundation model trained from scratch
Recraft released V2, a 20-billion-parameter model trained from scratch rather than fine-tuned on open-source weights, positioned as the first AI model built specifically for professional designers.
recraft.aiSeries A — $12M led by Khosla Ventures
Recraft raised a $12M Series A led by Khosla Ventures and former GitHub CEO Nat Friedman, with RTP Global, Abstract VC and Basis Set Ventures participating, after reaching over 300,000 users in its first eight months.
techcrunch.comPublic launch on Product Hunt — AI vector graphics generation
Recraft emerged from stealth with a public release on Product Hunt, launching an AI artboard for generating and editing vector art, icons, 3D images and illustrations, free for commercial use.
producthunt.comRecraft founded by Anna Veronika Dorogush
Recraft, Inc. was founded in London in 2022 by machine learning scientist Anna Veronika Dorogush, co-creator of the CatBoost library and former head of ML systems at Yandex.
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