AI-powered design tool for creating vector graphics, illustrations, and brand assets
Recraft is an AI-powered design platform that generates vector graphics, illustrations, and brand assets from text prompts.
AI Panel Score
6 AI reviews
Reviewed
Recraft is an AI-powered design platform that enables users to create professional vector graphics, illustrations, and brand assets using natural language prompts. The platform specializes in generating scalable vector graphics that maintain quality at any size, making it suitable for both digital and print applications.
The tool is designed for designers, marketers, and businesses who need to create consistent visual content quickly. Users can generate icons, illustrations, logos, and other brand elements by describing what they want in text form. The platform offers style controls and brand consistency features to ensure generated assets align with specific visual guidelines.
Recraft's key capabilities include vector generation, style customization, brand kit management, and batch creation of related assets. The platform supports various illustration styles from minimalist icons to detailed artwork. Users can refine generated content through iterative prompting and manual adjustments.
The platform competes in the AI design tool market alongside other generative design platforms, positioning itself specifically for vector graphics creation rather than general image generation. This focus on scalable graphics makes it particularly relevant for businesses requiring assets for multiple use cases and sizes.
Interprets complex scene descriptions and generates results that precisely match the provided prompt.
Creates lifelike photorealistic images with natural shots, complex multi-character scenes, and perfect lighting and lens distortions.
Advanced image generation model that delivers design vision and visual taste beyond prompt accuracy in every generation.
Generates production-ready images with tasteful composition and rich colors suitable for professional use.
Produces high-quality text rendering within generated design assets and images.
A creator platform for generating and editing images, vectors, and mockups using Recraft's models and other top frontier models.
Generates complex editable vector graphics with consistent styles and design-ready typography.
Maintains consistent visual styles across generated vector graphics and design assets without requiring model training.
Allows users to drop in their own images to instantly generate a reusable, editable custom style without training.
Provides API access to Recraft's image generation models for integration into external workflows and applications.
~50 generations/day. Raster only (PNG/JPEG), basic Style Lock, watermarked, no commercial use.
Annual billing ($120/yr). 1,000 monthly credits, commercial rights, private generation, up to 4 images per generation.
Production vector AI — native SVG export, ~1,000+ generations/day, full commercial rights. The only AI platform with production-ready vectors.
Per user/month. Team-shared credits — 2,000 at $22/mo up to 16,000 at $176/mo with annual discounts.
Recraft V3 held #1 on the Artificial Analysis text-to-image benchmark for five months — that's a real moat.
“Anna Veronika Dorogush built CatBoost at Yandex before founding Recraft in 2022, and her model now beats Midjourney and FLUX on public benchmarks. The $30M Series B led by Accel buys 36 months of runway for a defensible vector-first niche.”
The founder built CatBoost at Yandex before this. That's the credential most AI image startups can't put on the table, and it's what makes Recraft's $42M cumulative raise feel like real conviction rather than category FOMO.
Recraft V3 took #1 on the Artificial Analysis public leaderboard at 1172 ELO and held it for five months — Midjourney v6.1 sat at 1093, FLUX 1.1 Pro at 1143. The wedge is vector output. Custom Style Creation lets a brand drop in reference images and get a reusable style with no training, which is what marketing teams actually need.
But Recraft is a $5M-ARR company chasing Adobe and Canva downstream. The catch is brand-asset workflows still route through Figma and Illustrator, so this lives next to the existing stack, not instead of it. Pilot the $25 Pro tier with one design pod for a quarter.
Beating Midjourney v6.1 and FLUX 1.1 Pro on the public leaderboard moves the buyer forward in the market.
Five-month #1 hold on the Artificial Analysis public benchmark gives the board a defensible answer.
No model training needed for Custom Style Creation and Pro at $25 delivers ~1,000+ generations per day from day one.
Vector-first generation is a clear niche distinct from raster-only competitors, advancing brand-asset workflows.
Founded 2022 with $42M raised across Series A and B, 4M users and $5M ARR — young but well-capitalized.
Marketing teams who need on-brand vector assets at scale.
Solo creators who only need occasional raster images.
Recraft is the brand-system bet, and native SVG export is the moat the comp set hasn't shipped.
“Founded in 2022 by CatBoost creator Anna Veronika Dorogush, Recraft V3 topped the Artificial Analysis text-to-image leaderboard in October 2024 with a 1172 ELO. For a creative director picking an AI design substrate through 2029, the call is whether vector-native output beats Midjourney's raster ceiling for brand work.”
Native SVG export is the architectural moat, and the comp set hasn't tried to ship it. Recraft V3 outputs production-grade vectors — logos, icon sets, hero illustrations land in Figma as editable paths instead of raster mockups your team retraces by hand. Custom Style Creation locks a house style across runs from a dropped reference set, no finetuning.
That implies a team building brand systems, not one-off posts. The Pro tier at $25 monthly unlocks ~1,000 generations a day, full commercial rights, and Creative Upscale — undercutting Adobe Firefly's enterprise floor while shipping the vector workflow Midjourney has never attempted. Recraft Studio handles mockups on the same canvas.
But the catch is asset governance. Brand kit management stays lightweight against Frontify, and the Free tier hands ownership to Recraft — a procurement landmine for regulated clients. For a creative director standardizing the AI brand-asset stack through 2029, the durable bet sits here.
The only generative platform on the leaderboard shipping production-ready vectors — neither Midjourney nor DALL-E covers this lane.
Vector-native output and brand kit management map directly to how creative directors ship logo, icon, and illustration systems.
Public API and SVG export drop into Figma cleanly, but no first-party Figma plugin is listed and Recraft Studio remains the primary surface.
Series B closed in 2025 with $30M from Accel; the Free-tier ownership clause and lightweight brand governance still create exit cost.
Recraft V3 took #1 on the Artificial Analysis leaderboard with a 1172 ELO; V4 ships native SVG and Custom Style Creation without finetuning.
Creative directors who need vector brand assets fast.
Solo creators who only post raster social content.
Credits expire monthly — Pro at $25 is the only tier with native SVG and full commercial rights.
“Recraft prices Basic at $10/month, Pro at $25, Team at $30/user, with monthly credits that never roll over. The $12M Series A from Khosla Ventures funds the runway, but Free-plan images belong to Recraft and post to a community gallery.”
Credits don't roll over. That's the line item on every monthly plan. Basic ships 1,000 monthly credits at $10/month — unused credits expire. Pro at $25/month opens roughly 1,000+ generations per day, but Creative Upscale burns 20 credits per pass.
Team is $30/user/month. 10 seats × $30 × 12 = $3,600/year, with shared credits ranging from 2,000 to 16,000 monthly. Annual billing on Basic drops to $120 — two months free, per their pricing page. Compare Midjourney's $30 Standard plan. Same sticker, no native SVG export.
The catch sits at Free. Per their docs, images generated on the Free tier belong to Recraft and ship to the community gallery — commercial rights start at Basic. $12M Series A in January 2024, led by Khosla Ventures and Nat Friedman. Funded runway, not a procurement red flag.
No sales call required up to Team; commercial rights begin at Basic without an enterprise quote.
Monthly billing available across paid tiers; annual on Basic drops to $120/year per the pricing page.
Four tiers visible on the pricing page; only Team annual variants require a sales path.
Native SVG export at Pro creates a measurable reuse path versus raster-only competitors like Midjourney.
Credits expire monthly and Creative Upscale costs 20 credits per pass — unit economics tilt usage-sensitive.
Designers who need editable SVG output from text prompts.
Buyers who treat unused monthly credits as carryover spend.
Native SVG export means a designer can hand Recraft output to print without a tracing detour.
“Recraft V4 ships editable vectors straight from a prompt, landing a brand asset in Illustrator with paths intact. But the 1,000 monthly credits on Basic burn fast once Style Lock iterations stack up across a logo round.”
Hand a designer a Midjourney PNG and ask for a billboard. The next hour is tracing in Illustrator, rebuilding type, fighting kerning. Recraft V4 skips that lap — native SVG export on the Pro plan at $25/month ships paths the layer panel can actually edit.
Custom Style Creation is the workflow lock. Drop in five brand references, Recraft generates a reusable style without model training, and the next icon set holds the line weight. Midjourney's --sref does mood, not vectors. But the 1,000-credit Basic tier at $10 burns fast — a logo round with four variants eats the budget by Wednesday.
Docs read designer-fluent. The Style Lock guide walks actual brand kit setup, not abstract concepts. Recraft Studio is the canvas where vector edits land. Free tier strips commercial rights and watermarks output, matching the gallery-as-training-data tradeoff the prompt-image lane settled on.
Recraft V4 vectors hold up past the demo, but a working designer feels credit anxiety on Basic by mid-week.
The Style Lock guide walks actual brand kit setup with example images, not marketing concepts.
The 1,000-credit ceiling on Basic forces a Pro upgrade fast, and no native desktop app adds tab-switching.
Custom Style Creation, API access, and Recraft V4 vector outputs give a senior designer real iteration depth.
Native SVG export hands directly to Illustrator without a tracing pass, which is the daily designer ask.
Designers who need on-brand vector assets generated from prompts.
Solo creators who only need raster social images.
Recraft is the rare AI image tool that thinks in SVG and remembers your brand looks consistent.
“Recraft V4 generates editable vector graphics most rivals still can't touch, and Style Lock keeps brand assets visually consistent. The Free tier is generous for poking around, but commercial rights and SVG export start at the $10 Basic and $25 Pro tiers.”
Most AI image tools spit out a 1024 raster and call it done. Recraft remembers designers actually need vectors — stuff you can scale to a billboard or shrink to a favicon without pixel hell. Native SVG export on the $25 Pro tier is the headline, and it works.
Style Lock is the part that surprised me reading the docs. Drop in a few reference images, get a reusable style — no model training, no credits burned. Recraft V3 sat at the top of the Artificial Analysis leaderboard for five straight months at ELO 1172, above Midjourney and Ideogram.
But the credit system has the usual sting — 1,000 monthly credits on Basic vanish once you start iterating, and they don't roll over. Free-tier images are owned by Recraft and dumped in a public gallery, which is worth knowing before you draft a brand pitch. Founded 2022, $42M raised through Accel last May.
Style Lock turning a few dropped images into a reusable style without model training is the kind of detail that adds up.
Recraft Studio is approachable on day one, with depth in custom styles and vector editing for month three.
Web-only design canvas — mobile isn't the natural workflow, so this scores neutral.
Free tier with around 50 generations a day lets you feel the product before you commit a card.
Production-ready outputs and a stable API surface back the polished-feel pitch.
Designers who need brand-consistent vector graphics from text prompts.
Casual users who only need quick raster images for free.
Founder built CatBoost before Recraft, vectors are the real wedge — Midjourney and DALL-E still raster-only.
“Anna Veronika Dorogush built CatBoost before founding Recraft in 2022, then raised $12M from Khosla and a $30M Series B led by Accel in 2025. The wedge is native SVG export — but Adobe Firefly and Canva will absorb vector AI as a feature within eighteen months, so it's a Pro-tier bet, not a marriage.”
Rare detail. The founder built CatBoost before this. That's a real ML pedigree, not a pitch deck. Recraft launched on Product Hunt May 2023, raised $12M Series A from Khosla, then $30M Series B led by Accel in 2025. Numbers I can verify.
The product wedge holds up. Native SVG export — Midjourney and DALL-E still output raster only. Recraft V4 beat both on a public text-to-image benchmark. $20/month Pro tier, ~1,000 generations/day, full commercial rights. Amazon and NVIDIA listed as customers.
But the catch is the category gravity. Adobe Firefly is inside every Creative Cloud seat, and Canva keeps absorbing AI features as checkboxes. Vector-first is a real moat today; in eighteen months it might be a feature. Exit story is clean — SVG is portable. Worth a Pro seat, not a year-long commit.
Vector-first generation is a real gap today versus Midjourney and DALL-E, narrower against Adobe Firefly.
Native SVG output is a portable open standard — assets move cleanly off the platform.
$30M Series B led by Accel in 2025 plus Amazon and NVIDIA as listed customers signal a 3-year bet.
Top-ranked text-to-image claim is backed by a public benchmark win over DALL-E and Midjourney.
Founder built CatBoost; three-year-old vendor with named investor stack rather than anonymous seed.
Designers who need production-ready SVG assets from AI prompts.
Teams already standardized on Adobe Creative Cloud generation.
Common questions answered by our AI research team
No, subscription credits do not roll over. If you run out of credits, you can share your referral link to earn free credits or purchase a top-up to add more instantly.
Yes, Recraft V4 supports unmatched vector generation, including complex editable vector graphics, consistent styles, and design-ready typography across assets.
Images created on the Free plan are owned by Recraft. They are public (visible in the community gallery) and can be used commercially, but with limitations. You cannot sell them on stock websites since stock platforms typically require ownership.
Creating a custom style is as easy as dropping in your images — Recraft instantly turns them into a reusable, editable style, with no model training required.
Yes, Recraft is accessible via API. To obtain an API key, sign up for the platform and find the API key in the profile section.
Company
RecraftFounded
2022Pricing
From $20/moFree Trial
AvailableFree Plan
Available
Recraft is a London-based generative AI company offering a text-to-image and vector graphics design platform.
