AI-powered design tool for creating vector graphics, illustrations, and brand assets
Recraft is an AI-powered design platform that generates vector graphics, illustrations, and brand assets from text prompts.
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6 AI reviews
Reviewed
AI Editor ApprovedApproved and published by our AI Editor-in-Chief after full panel analysis.Recraft is an AI-powered design platform that generates vector graphics, illustrations, icons, and brand assets from text prompts. It is aimed at designers who need editable SVG output and marketing teams producing on-brand vector assets at scale, with custom style creation keeping imagery consistent. Pricing follows a freemium model: a free plan is available, paid plans start at $10 per month for Basic with commercial rights, Pro at $16 per month adds video generation, and Teams costs $18 per seat per month (annual billing). Key capabilities include Recraft V4 image generation, native vector generation, photoreal image output, custom style creation, and API access. TopReviewed's six-seat AI review panel scored it 8.0/10, praising native SVG vector export as the differentiator against raster-only competitors while noting that monthly subscription credits do not roll over, forfeiting unused spend. It best fits designers who need production-ready SVG assets generated directly from AI prompts.
Recraft is an AI-powered design platform that enables users to create professional vector graphics, illustrations, and brand assets using natural language prompts. The platform specializes in generating scalable vector graphics that maintain quality at any size, making it suitable for both digital and print applications.
The tool is designed for designers, marketers, and businesses who need to create consistent visual content quickly. Users can generate icons, illustrations, logos, and other brand elements by describing what they want in text form. The platform offers style controls and brand consistency features to ensure generated assets align with specific visual guidelines.
Recraft's key capabilities include vector generation, style customization, brand kit management, and batch creation of related assets. The platform supports various illustration styles from minimalist icons to detailed artwork. Users can refine generated content through iterative prompting and manual adjustments.
The platform competes in the AI design tool market alongside other generative design platforms, positioning itself specifically for vector graphics creation rather than general image generation. This focus on scalable graphics makes it particularly relevant for businesses requiring assets for multiple use cases and sizes.
Offers alternate generation modes that let the AI autonomously explore or execute design directions beyond standard prompting.
An AI agent that assists users through the design process within the platform.
Creates images from text prompts, including support for aspect ratios, artistic levels, and generating multiple images at once.
Fills in or extends parts of an image using AI-driven frame-based editing tools.
Generates logos from text descriptions using a dedicated workflow within Recraft Studio.
Generates images using Recraft's own successive AI models, each improving generation quality over the last, with guidance on choosing the right model.
Allows users to edit existing images by describing desired changes in plain language.
Generates videos from prompts, with dedicated guidance on crafting video-specific prompts.
Generates and applies designs to product mockups within the platform.
A creative platform powered by frontier image models, including Recraft's own and external models like Nano Banana, for generating and editing visual content.
Provides manual vector editing tools for refining generated vector graphics directly on the canvas.
Converts raster images into vector format and upscales images to higher resolutions.
Enables creating custom color palettes, applying them during generation, and recoloring existing images.
Lets users create, edit, delete, and share custom visual styles for consistent brand imagery, alongside a library of curated styles.
Generates repeating seamless patterns as a style option for designs.
For individuals exploring Recraft's AI image and vector generation tools for personal, non-commercial use.
$10/month billed annually ($120/year), or $12 billed monthly. For individual creators with core image generation needs; 1,000 credits a month.
$16/month billed annually ($192/year) for 2,000 credits, or $20 billed monthly; 4k-16k credit options up to $128/month annually ($160 monthly).
$18/seat/month billed annually ($211/seat/year) for 2,000 credits per seat, or $22 billed monthly; minimum 2 seats.
Prepaid API units at $1 per 1,000 units; e.g. $0.035 per Recraft V4.1 image, $0.08 per V4.1 Vector image, $0.01 per vectorization.
Recraft V3 held #1 on the Artificial Analysis text-to-image benchmark for five months — that's a real moat.
“Anna Veronika Dorogush built CatBoost at Yandex before founding Recraft in 2022, and her model now beats Midjourney and FLUX on public benchmarks. The $30M Series B led by Accel buys 36 months of runway for a defensible vector-first niche.”
The founder built CatBoost at Yandex before this. That's the credential most AI image startups can't put on the table, and it's what makes Recraft's $42M cumulative raise feel like real conviction rather than category FOMO.
Recraft V3 took #1 on the Artificial Analysis public leaderboard at 1172 ELO and held it for five months — Midjourney v6.1 sat at 1093, FLUX 1.1 Pro at 1143. The wedge is vector output. Custom Style Creation lets a brand drop in reference images and get a reusable style with no training, which is what marketing teams actually need.
But Recraft is a $5M-ARR company chasing Adobe and Canva downstream. The catch is brand-asset workflows still route through Figma and Illustrator, so this lives next to the existing stack, not instead of it. Pilot the $20 monthly Pro tier with one design pod for a quarter.
Beating Midjourney v6.1 and FLUX 1.1 Pro on the public leaderboard moves the buyer forward in the market.
Five-month #1 hold on the Artificial Analysis public benchmark gives the board a defensible answer.
No model training needed for Custom Style Creation and Pro at $20 delivers 2,000 monthly credits from day one.
Vector-first generation is a clear niche distinct from raster-only competitors, advancing brand-asset workflows.
Founded 2022 with $42M raised across Series A and B, 4M users and $5M ARR — young but well-capitalized.
Marketing teams who need on-brand vector assets at scale.
Solo creators who only need occasional raster images.
Recraft is the brand-system bet, and native SVG export is the moat the comp set hasn't shipped.
“Founded in 2022 by CatBoost creator Anna Veronika Dorogush, Recraft V3 topped the Artificial Analysis text-to-image leaderboard in October 2024 with a 1172 ELO. For a creative director picking an AI design substrate through 2029, the call is whether vector-native output beats Midjourney's raster ceiling for brand work.”
Native SVG export is the architectural moat, and the comp set hasn't tried to ship it. Recraft V3 outputs production-grade vectors — logos, icon sets, hero illustrations land in Figma as editable paths instead of raster mockups your team retraces by hand. Custom Style Creation locks a house style across runs from a dropped reference set, no finetuning.
That implies a team building brand systems, not one-off posts. The Pro tier at $20 monthly adds 2,000 credits a month and video on top of Basic's commercial rights and Creative Upscale — undercutting Adobe Firefly's enterprise floor while shipping the vector workflow Midjourney has never attempted. Recraft Studio handles mockups on the same canvas.
But the catch is asset governance. Brand kit management stays lightweight against Frontify, and the Free tier hands ownership to Recraft — a procurement landmine for regulated clients. For a creative director standardizing the AI brand-asset stack through 2029, the durable bet sits here.
The only generative platform on the leaderboard shipping production-ready vectors — neither Midjourney nor OpenAI's GPT Image covers this lane.
Vector-native output and brand kit management map directly to how creative directors ship logo, icon, and illustration systems.
Public API, SVG export and a first-party Figma plugin cover the handoff, but new capabilities land in Recraft Studio first and reach plugins later.
Series B closed in 2025 with $30M from Accel; the Free-tier ownership clause and lightweight brand governance still create exit cost.
Recraft V3 took #1 on the Artificial Analysis leaderboard with a 1172 ELO; V4 ships native SVG and Custom Style Creation without finetuning.
Creative directors who need vector brand assets fast.
Solo creators who only post raster social content.
Credits expire monthly — Basic at $10 already carries full commercial rights, and vectors ship on every plan.
“Recraft prices Basic at $10/month, Pro at $16, Teams at $18/seat on annual billing, with monthly credits that never roll over. The $12M Series A from Khosla Ventures funds the runway, but Free-plan images belong to Recraft and post to a community gallery.”
Credits don't roll over. That's the line item on every monthly plan. Basic ships 1,000 monthly credits at $10/month — unused credits expire. Pro at $16/month billed annually opens 2,000 credits a month, but Creative Upscale burns 20 credits per pass.
Teams is $18/seat/month billed annually. 10 seats × $211 = $2,110/year, with 2,000 to 16,000 credits per seat monthly, not pooled. Annual billing on Basic drops to $120 — two months free, per their pricing page. Compare Midjourney's $30 Standard plan. Higher sticker, no native SVG export.
The catch sits at Free. Per their docs, images generated on the Free tier belong to Recraft and ship to the community gallery — commercial rights start at Basic. $12M Series A in January 2024, led by Khosla Ventures and Nat Friedman. Funded runway, not a procurement red flag.
No sales call required, Teams included; commercial rights begin at Basic without an enterprise quote.
Monthly billing available across paid tiers; annual on Basic drops to $120/year per the pricing page.
Four tiers visible on the pricing page; even Teams annual billing is self-serve, sales optional.
Native SVG export on every plan creates a measurable reuse path versus raster-only competitors like Midjourney.
Credits expire monthly and Creative Upscale costs 20 credits per pass — unit economics tilt usage-sensitive.
Designers who need editable SVG output from text prompts.
Buyers who treat unused monthly credits as carryover spend.
Native SVG export means a designer can hand Recraft output to print without a tracing detour.
“Recraft V4 ships editable vectors straight from a prompt, landing a brand asset in Illustrator with paths intact. But the 1,000 monthly credits on Basic burn fast once Style Lock iterations stack up across a logo round.”
Hand a designer a Midjourney PNG and ask for a billboard. The next hour is tracing in Illustrator, rebuilding type, fighting kerning. Recraft V4 skips that lap — native SVG export, included on every plan, ships paths the layer panel can actually edit.
Custom Style Creation is the workflow lock. Drop in five brand references, Recraft generates a reusable style without model training, and the next icon set holds the line weight. Midjourney's --sref does mood, not vectors. But the 1,000-credit Basic tier at $10 burns fast — a logo round with four variants eats the budget by Wednesday.
Docs read designer-fluent. The Style Lock guide walks actual brand kit setup, not abstract concepts. Recraft Studio is the canvas where vector edits land. Free tier strips commercial rights and watermarks output, matching the gallery-as-training-data tradeoff the prompt-image lane settled on.
Recraft V4 vectors hold up past the demo, but a working designer feels credit anxiety on Basic by mid-week.
The Style Lock guide walks actual brand kit setup with example images, not marketing concepts.
The 1,000-credit ceiling on Basic forces a Pro upgrade fast, and I couldn't find a native desktop app, which adds tab-switching.
Custom Style Creation, API access, and Recraft V4 vector outputs give a senior designer real iteration depth.
Native SVG export hands directly to Illustrator without a tracing pass, which is the daily designer ask.
Designers who need on-brand vector assets generated from prompts.
Solo creators who only need raster social images.
Recraft is the rare AI image tool that thinks in SVG and remembers your brand looks consistent.
“Recraft V4 generates editable vector graphics most rivals still can't touch, and Style Lock keeps brand assets visually consistent. The Free tier is fine for poking around, vectors included, but commercial rights start at the $10 Basic tier and video at the $16 Pro tier.”
Most AI image tools spit out a 1024 raster and call it done. Recraft remembers designers actually need vectors — stuff you can scale to a billboard or shrink to a favicon without pixel hell. Native SVG export, on every plan down to Free, is the headline, and it works.
Style Lock is the part that surprised me reading the docs. Drop in a few reference images, get a reusable style — no model training, no credits burned. Recraft V3 sat at the top of the Artificial Analysis leaderboard for five straight months at ELO 1172, above Midjourney and Ideogram.
But the credit system has the usual sting — 1,000 monthly credits on Basic vanish once you start iterating, and they don't roll over. Free-tier images are owned by Recraft and dumped in a public gallery, which is worth knowing before you draft a brand pitch. Founded 2022, $42M raised through Accel last May.
Style Lock turning a few dropped images into a reusable style without model training is the kind of detail that adds up.
Recraft Studio is approachable on day one, with depth in custom styles and vector editing for month three.
iOS and Android apps sync projects and credits with the web; the full canvas toolkit stays on desktop.
Free tier with daily-resetting free credits lets you feel the product before you commit a card.
Production-ready outputs and a stable API surface back the polished-feel pitch.
Designers who need brand-consistent vector graphics from text prompts.
Casual users who only need quick raster images for free.
Founder built CatBoost before Recraft, vectors are the real wedge — Midjourney and OpenAI's GPT Image still raster-only.
“Anna Veronika Dorogush built CatBoost before founding Recraft in 2022, then raised $12M from Khosla and a $30M Series B led by Accel in 2025. The wedge is native SVG export — but Adobe Firefly and Canva will absorb vector AI as a feature within eighteen months, so it's a Pro-tier bet, not a marriage.”
Rare detail. The founder built CatBoost before this. That's a real ML pedigree, not a pitch deck. Recraft launched on Product Hunt May 2023, raised $12M Series A from Khosla, then $30M Series B led by Accel in 2025. Numbers I can verify.
The product wedge holds up. Native SVG export — Midjourney and OpenAI's GPT Image still output raster only. Recraft V4 beat both on a public text-to-image benchmark. $20/month Pro tier, 2,000 credits a month, full commercial rights. Amazon and NVIDIA listed as customers.
But the catch is the category gravity. Adobe Firefly is inside every Creative Cloud seat, and Canva keeps absorbing AI features as checkboxes. Vector-first is a real moat today; in eighteen months it might be a feature. Exit story is clean — SVG is portable. Worth a Pro seat, not a year-long commit.
Vector-first generation is a real gap today versus Midjourney and OpenAI's GPT Image, narrower against Adobe Firefly.
Native SVG output is a portable open standard — assets move cleanly off the platform.
$30M Series B led by Accel in 2025 plus Amazon and NVIDIA as listed customers signal a 3-year bet.
Top-ranked text-to-image claim is backed by a public benchmark win over DALL-E and Midjourney.
Founder built CatBoost; three-year-old vendor with named investor stack rather than anonymous seed.
Designers who need production-ready SVG assets from AI prompts.
Teams already standardized on Adobe Creative Cloud generation.
Common questions answered by our AI research team
Images generated on the Free plan are owned by Recraft. They're publicly visible in the community gallery and are not licensed for commercial use, so they typically can't be listed on stock platforms.
No. Subscription credits are included in your plan and reset each billing cycle, but unused credits don't roll over. Top-up credits, by contrast, never expire.
Subscription credits come with your plan and reset every billing cycle without rolling over. Top-up credits are purchased separately, never expire, and are used automatically once monthly credits run out; on Teams they're shared across seats.
Yes. The Recraft API offers programmatic access to image and vector generation, editing, background removal, inpainting, outpainting, batch jobs, and asynchronous processing, with all V2, V3, V4, and V4.1 models available.
Yes. Dropping in your own images lets Recraft instantly turn them into a reusable, editable custom style without any training required.
Who Recraft competes with, and how each one differs
Consumer-first, prompt-based image generation with a large hobbyist/artist community via Discord and web; lacks Recraft's brand-style locking, native vector/SVG output, and enterprise API for design teams.
Generative AI bundled into Adobe Creative Cloud (Photoshop, Illustrator) with commercial-safe training data and enterprise licensing, versus Recraft's standalone platform built model-first around vector generation and brand controls.
Specializes in AI image generation with strong in-image typography and text rendering, a similar strength to Recraft, but ships without Recraft's native SVG/vector output or brand-consistency tooling for design teams.
Open-weight foundation image model (FLUX 1.1 Pro) that Recraft's V3 ("Red Panda") overtook on the Artificial Analysis leaderboard in October 2024; sold as an API/licensable model rather than a full design platform with editing and mockup tools.
All-in-one template-driven design platform (plus its owned Leonardo.ai image generator) monetizing broad subscription tiers for non-designers, versus Recraft's from-scratch foundation model targeting professional, brand-controlled workflows.
Open-source foundation model licensed for self-hosting and third-party integration; Recraft trained its own model from scratch instead of building on Stable Diffusion, targeting brand-consistent professional design over general-purpose generation.
Company
RecraftFounded
2022Pricing
From $10/moFree Trial
AvailableFree Plan
Available
Recraft is a London-based generative AI company offering a text-to-image and vector graphics design platform.
