SALESmanago

About SALESmanago

Financials

Dated, source-cited figures. Estimates are marked.

Products by SALESmanago

All products by SALESmanago reviewed by our AI panel of experts.

SALESmanagoAI Marketing Tools

eCommerce marketing automation with CDP and 1:1 personalization at scale

Free7.0/10

How Our Review Panel Scores SALESmanago

Six independent reviewer personalities assessed SALESmanago's product on their own terms. They disagreed by 1.8 points — The Finance Lead was the hardest to convince, The Domain Strategist the most positive.

Averaged across 1 reviewed product in our catalog. Scores are out of 10.

Competitive Landscape

Who SALESmanago competes with, and how they differ.

Insider7.5/10

Insider pairs an omnichannel CDP with AI-driven product recommendations and ad retargeting across web, app, and messaging for large e-commerce/retail brands, the closest positioning match to SALESmanago but skewed toward bigger enterprise budgets.

1 product reviewed on TopReviewed

Klaviyo7.7/10

Klaviyo focuses narrowly on email and SMS marketing automation for e-commerce with deep Shopify integration and per-contact pricing, versus SALESmanago's broader CDP-plus-omnichannel-automation platform.

1 product reviewed on TopReviewed

Bloomreach7.8/10

Bloomreach combines a customer data platform with AI-powered site search and merchandising for retailers, a heavier commerce-search focus than SALESmanago's marketing-automation-centric CDP.

1 product reviewed on TopReviewed

Braze8.0/10

Braze centers on mobile push, in-app, and cross-channel messaging for consumer apps and targets larger enterprise, engineering-led marketing teams, versus SALESmanago's e-commerce-website-first automation.

1 product reviewed on TopReviewed

Customer.io8.0/10

Customer.io serves product-led SaaS and tech companies with event-triggered messaging workflows, a narrower, more developer-oriented use case than SALESmanago's e-commerce-focused marketing automation and CDP.

1 product reviewed on TopReviewed

Company Timeline

Key milestones in SALESmanago's history, with sources.

1. June 2026Milestone

   Rebranded as Manago AI, launched agentic AI capabilities

   The company dropped the SALESmanago name it had carried since its founding and relaunched as Manago AI, introducing agentic AI features (natural-language campaign creation, segmentation, automation) under CEO Phil Draper; salesmanago.com now 301-redirects to manago.ai. Leadoo and Thulium, previously acquired, now operate under the Manago AI brand.

   brandsit.pl
2. Nov 13, 2025Milestone

   Phil Draper appointed CEO, succeeding Brian Plackis Cheng

   Former Dotdigital EMEA leader Phil Draper was named CEO of SALESmanago to drive international expansion and AI development, succeeding Brian Plackis Cheng (CEO since April 2024), who had led the Leadoo and Thulium acquisitions and departed after a transition period.

   retailtechinnovationhub.com
3. Jul 24, 2025Acquisition

   Acquired Thulium, a Kraków-founded omnichannel customer-service platform

   SALESmanago acquired Thulium (founded 2006 in Kraków; phone/email/chat/social customer support software, 1,800+ companies) from prior majority owner Spire Capital Partners, its second acquisition in a year after Leadoo. Deal terms were not disclosed.

   retailtechinnovationhub.com
4. Nov 26, 2024Acquisition

   Acquired Leadoo, a Finnish website-visitor-conversion platform

   SALESmanago acquired Helsinki-based Leadoo (1,000+ customers, lead-conversion/chat tooling) to add visitor-identification and conversion capability to its Customer Engagement Platform. Deal terms were not disclosed.

   retailtechinnovationhub.com
5. Nov 30, 2021Acquisition

   Acquired by Perwyn and SilverTree Equity in nine-digit euro deal

   Private equity firms Perwyn and SilverTree Equity acquired SALESmanago from prior investor 3TS Capital Partners (3TS's third exit of 2021, after >400% revenue growth over 5.5 years) in a combined acquisition-and-growth-investment transaction described only as a "nine-digit" sum in euros; no party disclosed an exact figure. Announced simultaneously in London and Kraków.

   mamstartup.pl
6. Feb 24, 2016Funding

   Raised $6M from 3TS Capital Partners

   Austria-based private equity firm 3TS Capital Partners invested $6 million in SALESmanago to fund European expansion, following ~200% revenue growth in 2015.

   venturebeat.com
7. Mar 4, 2014Funding

   Raised $1.7M seed round led by Rafał Brzoska

   InPost founder Rafał Brzoska led a $1.7 million seed investment in SALESmanago (then ~500 paying customers) for R&D, sales/marketing expansion, and international growth.

   techcrunch.com
8. 2011Founded

   Founded in Kraków by Grzegorz Błażewicz and Konrad Pawlus

   SALESmanago (legal entity Benhauer) was founded in Kraków, Poland by Grzegorz Błażewicz (CEO) and Konrad Pawlus (Vice-President/CTO) as a cloud-based marketing automation platform. Note: TopReviewed's businesses.founded_year currently records 2012 — flagged for company_writer, not corrected here.

   techcrunch.com