SALESmanago

SALESmanago was founded in 2012 in Kraków, Poland by entrepreneur Grzegorz Błażewicz under the legal entity Benhauer sp. z o.o. The company offers an AI-powered Customer Data Platform and marketing automation suite designed for mid-market and enterprise eCommerce operators, with its platform marketed under the SALESmanago brand and, more recently, Manago AI.

The platform integrates customer data ingestion, real-time segmentation, and omnichannel campaign orchestration across email, SMS, push notifications, and on-site channels. SALESmanago serves approximately 2,000 eCommerce businesses globally and applies a proprietary Growth Framework to guide clients through progressive stages of marketing maturity and personalization adoption.

In November 2021, private equity firms SilverTree Equity and Perwyn acquired SALESmanago from early backer 3TS Capital Partners in a nine-digit euro transaction. In April 2024, the company appointed Brian Plackis Cheng as CEO, with founder Grzegorz Błażewicz transitioning to an advisory board role focused on mergers and acquisitions. The company employs between 201 and 500 people.