Sana Labs

About Sana Labs

Financials

Dated, source-cited figures. Estimates are marked.

Products by Sana Labs

All products by Sana Labs reviewed by our AI panel of experts.

SanaAI Search & Knowledge

AI platform for company knowledge, workflows, and learning

From $30/mo6.7/10

How Our Review Panel Scores Sana Labs

Six independent reviewer personalities assessed Sana Labs's product on their own terms. They landed within 0.5 points of each other, an unusually strong consensus.

Averaged across 1 reviewed product in our catalog. Scores are out of 10.

Competitive Landscape

Who Sana Labs competes with, and how they differ.

Glean7.6/10

The closest head-to-head rival: enterprise search plus an AI assistant and agent builder indexing the same SaaS apps Sana connects to (Slack, Google Drive, Jira, Salesforce). Glean sells standalone to IT and knowledge-management buyers and remains independent, while Sana is now distributed inside Workday's HR and finance suite and bundles an AI-native learning platform Glean does not offer.

1 product reviewed on TopReviewed

Microsoft Copilot7.8/10

Competes by bundling rather than by feature: Microsoft 365 Copilot grounds answers in Graph data already sitting in Outlook, Teams and SharePoint and is sold as a per-seat add-on to existing Microsoft agreements. Sana indexes third-party apps rather than assuming a Microsoft-centric stack, and pairs retrieval with agents and structured learning content.

9 products reviewed on TopReviewed

M

Moveworks8.1/10

Targets the employee service desk — IT and HR ticket deflection, password resets, software provisioning — inside Slack and Teams, rather than Sana's broader knowledge-discovery and learning surface. ServiceNow acquired Moveworks in 2025 for about $2.85 billion, placing it inside a competing workflow suite much as Sana now sits inside Workday.

1 product reviewed on TopReviewed

Docebo7.9/10

The direct rival to Sana Learn: a publicly traded corporate LMS that has layered AI content generation and personalization onto a traditional course, compliance and extended-enterprise catalog. Docebo sells learning as the whole product, whereas Sana Learn ships alongside enterprise search and agents and was built AI-native from the start.

1 product reviewed on TopReviewed

Dust7.4/10

A Paris-based rival on the same no-code agent-builder ground — agents grounded in company data across Notion, Slack and Google Drive, with an emphasis on shared team use. Dust is developer- and workspace-led and independent; Sana couples its agents to a learning platform and, since the acquisition, to Workday's HR and finance records.

1 product reviewed on TopReviewed

Coveo7.6/10

Sells AI relevance and search as a platform, but its centre of gravity is customer-facing service, support and commerce experiences with a behaviour-trained relevance layer. Sana points the same retrieval technology inward at employee knowledge, agentic task execution and training.

1 product reviewed on TopReviewed

Company Timeline

Key milestones in Sana Labs's history, with sources.

1. May 21, 2026Launch

   Sana for IT Service Management announced

   Workday extended Sana beyond HR and finance with Sana for IT Service Management, an agent that automates onboarding, offboarding, access changes, password resets and software installs and routes complex requests to human teams. Early-adopter availability was set for the second half of 2026.

   newsroom.workday.com
2. Mar 17, 2026Launch

   Workday relaunches Sana as a three-part AI platform

   Workday introduced Sana for Workday, a unified AI interface; a Sana Self-Service Agent shipping with 300+ HR and finance skills; and Sana Enterprise, which extends search and agents to 19+ outside applications including Gmail, Salesforce, SharePoint and Slack.

   newsroom.workday.com
3. Nov 4, 2025Acquisition

   Workday completes the acquisition of Sana

   The deal closed on November 4, 2025, bringing Sana's no-code agent builder and the Sana Learn AI-native learning platform into Workday under the pitch of a "new front door for work." Founder Joel Hellermark continued to lead the Sana team.

   newsroom.workday.com
4. Sep 16, 2025Acquisition

   Workday signs definitive agreement to acquire Sana for ~$1.1B in cash

   Announced at Workday Rising 2025, Workday agreed to acquire all outstanding shares of Sana for approximately $1.1 billion in cash. Workday cited Sana's more than 1 million users and hundreds of enterprise customers including Merck and Polestar, and said it expected to close in its fiscal Q4 2026 (quarter ending January 31, 2026).

   newsroom.workday.com
5. Oct 30, 2024Acquisition

   Sana acquires AI workflow automation startup CTRL

   Alongside the $55 million round, Sana acquired CTRL, an AI workflow-automation startup backed by LocalGlobe and Earlybird whose customers included Stripe, Airtable and Snowflake. Sana also announced no-code custom AI agents, next-generation enterprise search, and the hire of ex-Google AI researcher Oscar Tackstrom as Chief Scientist.

   techfundingnews.com
6. Oct 30, 2024Funding

   $55M round at a $500M valuation led by NEA

   NEA led a $55 million investment valuing Sana at $500 million, with Menlo Ventures participating. Tech Funding News put total capital raised at $137 million. Proceeds were directed at global go-to-market expansion and AI and experience-design R&D.

   techfundingnews.com
7. April 2024Launch

   Free tier of the Sana AI assistant released

   Sana opened its AI assistant on a free tier in April 2024. The company said the move spurred the creation of 100,000 new workspaces within six months and was followed by a paid Team tier aimed at smaller organizations.

   techfundingnews.com
8. May 2023Funding

   Series B extension — $28M from NEA and Workday Ventures, taking the round to $62M

   Sana announced an additional $28 million from NEA and Workday Ventures, bringing its Series B to $62 million. NEA's Scott Sandell and Philip Chopin joined the board. Workday Ventures' participation here preceded Workday's outright acquisition of the company two years later.

   sanalabs.com
9. Dec 13, 2022Funding

   Series B — $34M led by Menlo Ventures at a $180M valuation

   Menlo Ventures led a $34 million Series B at a $180 million post-money valuation, with EQT Ventures and roughly 25 angel investors participating. TechCrunch reported seven-fold ARR growth over the prior year across about 100 business customers, on a platform combining knowledge management, enterprise search and e-learning.

   techcrunch.com
10. Jan 14, 2021Funding

    Series A — $18M led by EQT Ventures

    Sana Labs raised an $18 million Series A led by EQT Ventures, earmarked for technology R&D, sales-focused marketing and hiring. Its adaptive corporate learning platform was already in use at Novartis, Amgen, Mount Sinai and PepsiCo.

    finsmes.com
11. 2016Founded

    Sana Labs founded in Stockholm by Joel Hellermark

    Joel Hellermark founded Sana Labs in Stockholm in 2016, applying machine learning to how organizations train employees and access internal knowledge. He remained founder and CEO through the company's sale to Workday.

    finsmes.com