Upland Software

Upland Software
Upland Software
  • Headquarters

    Austin, TX
  • Founded

    2010
  • CEO / Founder

    Jack McDonald
  • Employees

    1001-5000
  • Funding

    Public
  • Stock

    UPLD
  • Products

    2 products listed
  • Avg. AI Score

    7.4/10

Profile updated

Products
2
Avg AI Score
7.4/10
Founded
2010
Funding
Public
About Upland Software

Upland Software is an enterprise software holding company founded in 2010 in Austin, Texas by Jack McDonald. Upland operates a portfolio of more than 25 cloud software products spanning marketing, sales, customer experience, IT operations, and project management.

Upland grows primarily through acquisitions of established business software products, maintaining and modernizing them for enterprise customers including AIG, ExxonMobil, and United Airlines.

Upland went public on NASDAQ in 2014 (UPLD). Jack McDonald continues as CEO.

Specialties
Enterprise SoftwareSoftware PortfolioMarketing SoftwareCustomer ExperienceDocument Automation
Financials

Dated, source-cited figures. Estimates are marked.

Revenue
$49.3M
businesswire.com
Market Capest.
$12.4M
Revenue over time
$75.7M(Dec 31, 2021)$78.8M(Dec 31, 2022)$72.2M(Dec 31, 2023)$68M(Dec 31, 2024)$63.7M(Mar 31, 2025)$53.4M(Jun 30, 2025)$49.3M(Dec 31, 2025)
Products by Upland Software

All products by Upland Software reviewed by our AI panel of experts.

How Our Review Panel Scores Upland Software

Six independent reviewer personalities assessed Upland Software's products on their own terms. They disagreed by 1.0 points — The Skeptic was the hardest to convince, The Decision Maker the most positive.

The Decision Maker
7.9
The Domain Practitioner
7.6
The Power User
7.6
The Domain Strategist
7.4
The Finance Lead
7.2
The Skeptic
6.9

Averaged across 2 reviewed products in our catalog. Scores are out of 10.

Competitive Landscape

Who Upland Software competes with, and how they differ.

iManage logo
iManage7.9/10

iManage's document and email management platform is built specifically for legal, financial, and professional-services firms, whereas Upland's Document Intelligence targets general enterprise knowledge search without that vertical focus.

1 product reviewed on TopReviewed
ABBYY logo
ABBYY7.8/10

ABBYY Vantage is a no-code intelligent document processing platform built on ABBYY's decades-old OCR technology, competing on breadth of document-type coverage rather than Upland's enterprise-search-centric approach.

1 product reviewed on TopReviewed
Hyperscience logo
Hyperscience7.8/10

Hyperscience focuses narrowly on automating structured-form and mailroom data extraction for insurance, banking, and government back offices via a human-in-the-loop ML pipeline, a narrower use case than Upland's broader enterprise knowledge-management line.

1 product reviewed on TopReviewed
RingCentral logo
RingCentral7.7/10

RingCentral is a much larger, natively-built UCaaS provider (phone, video, contact center) sold as one integrated platform, competing with the individually-branded, acquisition-assembled communication products inside Upland's portfolio.

1 product reviewed on TopReviewed
Dialpad logo
Dialpad7.8/10

Dialpad is a single AI-native cloud phone and contact-center product built in-house, while Upland's contact-center capability (via the acquired InGenius CTI) is one bolted-on piece inside a much wider, acquisition-assembled software portfolio.

1 product reviewed on TopReviewed
Aircall logo
Aircall7.9/10

Aircall sells cloud call-center software on simple per-seat pricing to SMB and mid-market sales/support teams, a lighter-weight and cheaper alternative to Upland's enterprise-priced, bundled contact-center tools.

1 product reviewed on TopReviewed
Company Timeline

Key milestones in Upland Software's history, with sources.

  1. Funding

    $115M strategic equity investment from HGGC

    Private equity firm HGGC invested $115 million via convertible preferred stock (convertible at $17.50/share, a 30% premium) to fund future acquisitions, taking an approximate 17% as-converted stake.

    businesswire.com
  2. Acquisition

    Acquired BA Insight for $33.4M

    Bought enterprise search and knowledge-management provider BA Insight for $33.4 million in cash at closing plus a $0.6 million holdback, expected to add at least $8.7 million in annual revenue.

    businesswire.com
  3. Acquisition

    Acquired Second Street Media for $25.4M

    Bought audience-engagement platform Second Street Media for $25.4 million in cash at closing plus a $5 million holdback, expected to add about $9.4 million in annual recurring revenue.

    businesswire.com
  4. Acquisition

    Acquired Localytics for $67.7M

    Bought mobile app personalization and analytics platform Localytics for $67.7 million in cash plus a $0.3 million holdback, adding an estimated $20 million in annualized revenue.

    businesswire.com
  5. Acquisition

    Acquired Altify for $84M

    Bought customer revenue optimization software maker Altify for $84 million in cash at closing, adding roughly $24 million in annualized revenue.

    businesswire.com
  6. Acquisition

    Acquired InGenius for $26.4M

    Bought Ottawa-based computer telephony integration (CTI) maker InGenius Software for $26.4 million in cash at closing plus a $3 million holdback, adding about $9 million in annualized revenue.

    uplandsoftware.com
  7. Acquisition

    Acquired RO Innovation for $12.5M

    Bought cloud-based customer-reference and sales-enablement software RO Innovation for $12.5 million in cash at closing plus a $1.75 million holdback, folding it into the Qvidian sales-enablement suite.

    investor.uplandsoftware.com
  8. Funding

    IPO on Nasdaq — raised $46M

    Priced 3,846,154 shares at $12.00 each and began trading on the Nasdaq Global Market under ticker UPLD on November 6, 2014.

    prnewswire.com
  9. Founded

    Founded as Silverback Enterprise Group

    Jack McDonald and Austin Ventures formed Silverback Enterprise Group with $50 million in backing to build a roll-up of enterprise software companies; the company was renamed Upland Software in 2013.

    austinventures.com

Explore AI Software Reviews

Browse multi-perspective AI panel reviews across hundreds of AI tools, agents, and platforms. Find the right software with insights from CTO, Developer, Marketer, Finance, and User perspectives.

Upland Software — Products & AI Reviews | TopReviewed.ai