SEO and GEO platform for content research, optimization, and AI search tracking
Frase is an SEO and generative engine optimization (GEO) platform for content and marketing teams.
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AI Editor ApprovedApproved and published by our AI Editor-in-Chief after full panel analysis.In practice, users start by entering a topic or URL, and Frase analyzes the SERP in roughly 30 seconds to surface competitor patterns, relevant questions, and content gaps. From there, users generate a research brief, write or edit content inside the built-in editor, and receive a real-time content score based on how well the draft covers topics found in top-ranking competitor pages. The workflow ends with direct publishing to WordPress or export via Google Docs integration.
Beyond standard SEO content scoring, Frase includes a dedicated GEO optimization layer that scores and adjusts content specifically for how generative AI engines select citations. An AI Agent with 80+ specialized skills handles tasks like topic cluster mapping, programmatic page generation from structured data, site auditing against competitors, and content atomization — turning a single blog post into LinkedIn carousels, newsletters, or social threads. AI Search Tracking monitors brand and content citation visibility across up to 8 platforms including ChatGPT, Perplexity, Gemini, and Claude, with alerts for citation changes.
Frase is used by content marketers, SEO teams, agencies, and enterprises. Pricing starts at $39/month (annual) for the Starter plan, with Professional at $103/month, Scale at $239/month, and custom Enterprise pricing that includes SSO/SAML and a white-label portal. All plans include a 7-day free trial with no credit card required. Direct competitors include Surfer SEO, Clearscope, MarketMuse, and Semrush's content tools, though Frase distinguishes itself by covering GEO alongside traditional SEO.
Frase provides a REST API (115 endpoints) and an MCP server with 63 tools available via npm, enabling integration with AI coding assistants and custom content pipelines. Rate limits are plan-dependent, ranging from 20 requests per minute on Starter to 200 on Scale. Additional integrations include a Chrome extension and native Google Docs support.
A conversational interface with 80+ specialized skills that handles research, writing, and optimization tasks across the full content workflow.
Optimizes content specifically for citation visibility in AI search engines including ChatGPT, Perplexity, Claude, and Google AI Overviews.
Monitors brand and content visibility across up to 8 AI platforms and sends alerts when citation mentions change.
Surfaces declining pages and provides prioritized recommendations with estimated traffic impact to guide content updates.
Transforms a single blog post into multiple content formats including LinkedIn carousels, Twitter threads, newsletters, and Instagram posts.
Generates location pages, product comparisons, and directory listings at scale from structured data inputs.
Scores and optimizes content in real-time against SERP competitor analysis to improve Google rankings, targeting a score of 70+ before publishing.
Analyzes SERPs in 30 seconds to surface topics, questions, and competitor patterns, then generates gap-filling content outlines.
Audits site pages against competitors and produces a prioritized list of technical and content fixes.
Uses AI to map topic clusters with pillar pages, supporting content, and internal linking recommendations.
Enforces brand terminology and automatically applies reference documents to all AI-generated content across the platform.
Provides a built-in content management system with direct publishing to WordPress via a native plugin integration.
For a single user running SEO on one site; $39/mo equivalent on annual billing.
For teams collaborating on content with deeper audits; $103/mo equivalent on annual billing. Most Popular.
For agencies managing clients and automating distribution; $239/mo equivalent on annual billing.
Sales-led tier for enterprise infrastructure and compliance; pricing requires contacting the vendor.
GEO tracking across 8 AI platforms is a real differentiator at $103/month.
“Frase covers the full content workflow from SERP research to WordPress publishing, with a GEO layer that Surfer SEO and Clearscope don't match yet. The article limits per tier are the constraint worth stress-testing before you commit.”
$39/month annual gets you one seat, one domain, and 10 articles. That's tight. The Professional tier at $103/month is where the product actually opens up — 40 articles, 3 seats, 5 domains, and AI visibility tracking across 3 platforms. Scale at $239 bumps that to 8 platforms and 100 articles, which is where agencies land.
The GEO layer is the real bet here. Monitoring citation visibility across ChatGPT, Perplexity, and Google AI Overviews isn't something Surfer SEO or Clearscope offer today. That's not a feature add — that's a different product category emerging in real time. The 80+ AI Agent skills and Content Atomization capability extend the value well past basic SEO scoring.
The tradeoff: article caps mean volume content teams will hit the ceiling fast. No public funding data either, so vendor viability is a board-level question worth asking before standardizing. Pilot it at Professional for 90 days.
Surfer SEO and Clearscope lack dedicated GEO tracking; Frase's 8-platform citation monitoring is a concrete lead right now.
Thousands of teams cited, SOC 2 Type II on Enterprise, and a credible competitor set — peers won't raise eyebrows.
30-second SERP analysis and real-time content scoring mean a team can produce a scored, optimized draft on day one.
GEO optimization and AI Search Tracking across 8 platforms advances teams into the next search channel, not just the existing one.
No public funding data and no changelog visible; they're shipping product and have market presence, but runway is unverifiable.
Content and SEO teams that need to optimize for AI citation visibility alongside Google rankings.
You're running high-volume content operations that will blow past 40 articles per month.
Frase covers the full editorial pipeline from brief to citation tracking with real architecture behind it.
“GEO optimization alongside traditional SEO scoring is a genuine editorial bet, not a marketing add-on. The workflow from SERP analysis through WordPress publishing is coherent enough that a content team can run it without stitching five tools together.”
80+ AI Agent skills and a real Brand Voice layer tell me someone built this for teams, not solo bloggers. The Brand Governance feature enforcing terminology across all AI generation is the kind of thing editorial directors ask for in year two, not year three — it's here on day one. Clearscope and Surfer SEO both stop at content scoring; Frase extends the workflow into AI citation tracking across 8 platforms, which is where the editorial roadmap is actually heading.
The Starter plan's 10 articles per month and single domain cap will hit a small agency team hard within 90 days — you're looking at $103/month minimum for any real editorial operation. The 115-endpoint REST API and MCP server with 63 tools suggest the integration surface was designed for content pipeline work, not just one-off drafts.
If this GEO tracking matures well, in three years Frase becomes the system of record for content performance across both Google and AI search. If GEO optimization turns out to be a temporary category, the SEO content scoring layer is still competitive — but so is Surfer SEO at a lower price point.
Frase is the only named competitor explicitly covering GEO alongside traditional SEO content scoring, which is a defensible position as AI search share grows.
The SERP-to-brief-to-publish loop mirrors how senior content teams actually structure assignments, and Brand Voice enforcement addresses a real editorial governance gap.
115 REST endpoints, an MCP server via npm, native WordPress publishing, and Google Docs export give this a serious integration surface for content pipeline architecture.
Adopting Frase as the content system of record is a reasonable bet if GEO visibility becomes a standard editorial KPI, but plan-level article caps create ceiling friction for growing teams.
Topic cluster mapping, programmatic SEO at 10,000+ pages, and GEO scoring in one workflow represents genuine craft depth beyond what Clearscope or Surfer SEO offer.
Content and SEO teams that need one platform covering research, optimization, AI citation tracking, and brand voice governance.
You only need basic SEO content scoring and have no interest in AI search visibility — Surfer SEO costs less for that narrower workflow.
$39/seat annual gets you GEO tracking Surfer SEO doesn't touch — math works at scale
“Frase publishes 4 tiers with real numbers, no sales call required. The article caps and per-seat add-ons are where the year-3 math moves.”
$39/month on annual. Professional at $103/month, 3 seats included, then $29/seat after that. 50-person content team on Professional: base $103 plus 47 seats × $29 = $1,466/month. $17,592/year. Add 20% seat creep — year 3 lands near $25K annually. That's real budget.
The GEO layer — AI Search Tracking across 8 platforms including ChatGPT and Perplexity — is the differentiator Surfer SEO and Clearscope don't offer. Starter caps at 2 platforms and 10 articles/month. Agencies hitting volume need Scale at $239/month, and article limits still apply. No published overage rate on articles. That's the invoice risk.
SSO/SAML sits behind Enterprise, no published price. Category norm is $5-10/seat/month SSO tax. Pricing page is honest on tiers. Enterprise is a wall. 7-day trial with no credit card is procurement-friendly. Contract flexibility terms aren't public — auto-renewal window unknown.
No credit card trial reduces procurement friction; invoicing model is straightforward subscription with no reported setup fees.
Annual vs. monthly pricing is visible, but auto-renewal window and cancellation terms aren't published — unknown hostage risk.
All 3 paid tiers fully visible with annual and monthly rates; Enterprise requires a sales call, which is category-standard.
Content Opportunities feature surfaces estimated traffic impact per page, and AI Search Tracking provides citation share-of-voice — measurable outputs.
Per-seat add-on at $29 and article caps create predictable cost drivers, but no published overage rate on articles is a gap.
Content or SEO teams of 3-10 needing both Google ranking and AI citation tracking under one contract.
You need SSO without a sales negotiation or run more than 100 articles per month without overage clarity.
Frase does the brief-to-publish grind better than Surfer, but 10 articles/month stings
“Frase covers the full content workflow — research, writing, optimization, publishing, GEO tracking — in one editor without constant tab-switching. The Starter plan's 10-article monthly cap will frustrate any writer with real volume.”
SERP analysis in 30 seconds, a real-time content score as you draft, direct WordPress publish. That's the loop, and it's tight. No jumping to Surfer SEO for scoring, back to Docs for writing, over to Ahrefs for gaps. The editor holds the workflow. Brand Voice enforcing terminology across all AI generation matters more than it sounds — rewriting AI slop back into brand tone is where writers lose 40 minutes a day.
The GEO layer is the genuine differentiator. Tracking citation visibility across ChatGPT, Perplexity, and Claude in one dashboard, with change alerts, isn't something Clearscope or MarketMuse offer yet. Content Atomization turning one post into LinkedIn carousels and newsletters is convenient, though the output quality of that atomization is impossible to verify from public evidence.
The Starter plan at $39/month (annual) caps you at 10 AI-optimized articles monthly. For any working content writer, that ceiling arrives fast. Professional at $103/month buys 40 articles and 3 seats — that's the realistic entry point for daily use.
The brief-to-score-to-publish loop is genuinely contained in one tool, reducing the tab-switching that kills flow state in most content workflows.
Docs exist but no changelog is publicly visible, which makes it hard to track how the 80+ AI Agent skills evolve over time.
Article caps on Starter (10/month) create a recurring interruption; hitting the ceiling mid-sprint means upgrading or stopping.
115 REST API endpoints, an MCP server with 63 tools via npm, programmatic SEO at scale, and topic cluster mapping give advanced users real leverage.
Google Docs integration, native WordPress publishing, and a Chrome extension cover the surfaces where writers already live.
Content marketers and SEO writers who need a single tool from brief through publish and want early GEO tracking before competitors catch up.
You're a high-volume writer producing more than 10 optimized pieces monthly and aren't ready to commit to the $103/month Professional tier.
Frase does SEO and GEO in one place — and mostly keeps up with both
“At $39/month annually, it covers more ground than Surfer SEO ever thought to. The GEO tracking layer is genuinely new territory, and the 80+ AI Agent skills aren't just marketing fluff.”
The pitch is real: enter a topic, get a SERP breakdown in 30 seconds, build a brief, write, score, publish to WordPress. That's a complete workflow, not a patchwork. The Content Opportunities feature pointing at declining pages with traffic estimates is exactly the kind of thing that makes a tool feel like it's working for you instead of waiting on you. And tracking citation visibility across 8 AI platforms — ChatGPT, Perplexity, Gemini, Claude — isn't a checkbox feature in 2025. That's the actual frontier.
The Starter plan's 10 articles/month ceiling will frustrate anyone with real content volume. Agencies especially — Scale at $239/month buys you 100 articles and 1,000 audit pages, which is workable, but the jump from Professional feels steep. Clearscope still wins on pure scoring simplicity for teams who just want that one thing.
Web-only is a real limitation. The docs don't suggest a mobile-native experience at all, which for a tool billing itself as agentic and always-on is a quiet apology. Day three, you'll notice. Month three, you'll have worked around it.
Real-time content scoring and 30-second SERP analysis suggest a team that cared about feel, though web-only delivery limits how polished the daily experience can actually be.
The 80+ AI Agent skills are powerful but potentially overwhelming; the linear research-to-publish workflow helps anchor first-time users before they explore deeper features.
Web-only platform with no mobile app mentioned anywhere in the evidence — for a tool tracking real-time AI citations, that's a noticeable gap.
No credit card for the 7-day trial plus a topic-to-brief workflow that starts in seconds — that's a low-friction first ten minutes.
The 30-second SERP claim and plan-dependent rate limits (20 req/min on Starter) suggest solid infrastructure, but Starter users will hit ceilings fast.
Content and SEO teams who need to optimize for both Google rankings and AI engine citations in a single workflow.
You're a solo blogger publishing fewer than 10 pieces a month and don't care about AI search visibility yet.
GEO angle is real differentiation — three things still need watching
“Frase has a credible feature set and a genuine hook in GEO optimization that Clearscope and MarketMuse don't match yet. But no changelog, no visible funding history, and article caps that feel tight on a $39 Starter plan give me pause.”
The GEO positioning isn't marketing fluff. Tracking citation visibility across 8 platforms — ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews — is a real capability gap in this category right now. Surfer SEO doesn't have it. Clearscope doesn't have it. First-mover windows close fast, but based on the feature descriptions, this looks like a real product layer, not a landing-page checkbox.
Three tells that make me hedge. One: no changelog visible. I can't see shipping cadence, which matters for a category moving this fast. Two: Starter caps at 10 AI-optimized articles per month for $39 — that's a hard ceiling for any real content operation. Three: 'trusted by thousands of teams' is exactly the kind of superlative that ages poorly if growth stalls. No named customers or case study numbers visible.
Exit portability is acceptable. Google Docs export and WordPress publishing mean content doesn't die inside Frase. The 115-endpoint REST API gives pipelines a clean escape hatch. Tradeoff: the GEO tracking data — citation history, platform visibility scores — is proprietary. You'd lose that context on exit.
GEO optimization and AI search tracking across 8 platforms is a genuine gap vs Surfer SEO and Clearscope; the 80+ AI Agent skills and programmatic SEO at scale extend that lead if they hold up.
Google Docs export, WordPress plugin, and a 115-endpoint REST API make content migration manageable; proprietary GEO tracking history stays behind.
No public funding round, no changelog cadence visible, and no SOC 2 confirmation below Enterprise tier — category moves fast enough that this warrants a 12-month watch, not a 3-year bet.
'Trusted by thousands' with no customer logos or case study evidence is a soft claim; GEO capabilities appear substantive, but the headline promises are broader than what's clearly demonstrated.
No changelog visible and no public funding data — matches the pattern of bootstrapped SEO tools that plateau, though the feature depth suggests a real team; MarketMuse survived on similar signals.
Content teams or agencies already doing SEO who need to start tracking AI citation visibility before competitors do.
You need a high-volume content operation on a tight budget — 10 articles per month on Starter won't cover it.
Common questions answered by our AI research team
Frase tracks brand visibility across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews — 8 AI platforms total, with real-time alerts for appearance rate changes and competitive share of voice.
Yes. Content Atomization turns one blog post into LinkedIn carousels, Twitter threads, newsletters, and Instagram posts automatically — covering five distribution channels and saving 4+ hours per piece.
No credit card is required. Frase offers a 7-day free trial with no credit card needed.
Yes. Programmatic SEO lets you generate location pages, product comparisons, or directory listings at scale — teams have built 10,000+ pages in a single workflow from structured data.
Yes. Brand Governance enforces your brand voice, terminology, and reference docs across all AI generation automatically, ensuring every article stays on-brand without manual review.
