No-code workflow automation and business process management platform
Pipefy is a business process management platform that enables teams to create and automate workflows without coding.
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6 AI reviews
Reviewed
AI Editor ApprovedApproved and published by our AI Editor-in-Chief after full panel analysis.Pipefy is a no-code business process management platform that lets teams design, automate, and optimize workflows across departments such as HR, IT, procurement, and customer service. Its visual workflow builder combines a rules engine, SLA management, an employee self-service portal, and a process template library, while a native iPaaS layer ships more than 300 pre-built connectors into SAP, Salesforce, Workday, and Jira. Pipefy Agent Studio adds AI agents with a bring-your-own-LLM option, and the platform carries SOC 2 Type II and ISO 27001 certification. The free Starter plan covers ten users and five processes, while Business, Enterprise, and Unlimited pricing requires contacting sales. TopReviewed's six-seat AI review panel scored it 7.7/10, praising the genuinely useful free pilot scope while noting Starter's cap of fifteen automation jobs per month pushes real pilots into the sales-call tiers. It fits mid-market operations teams standardizing cross-department workflows.
Pipefy is a business process management (BPM) platform that enables organizations to design, automate, and optimize their workflows without requiring technical expertise. The platform provides a visual, Kanban-style interface where users can create custom processes by defining stages, forms, and automated actions.
The software targets mid-market and enterprise organizations across various industries, particularly those looking to digitize manual processes and improve operational efficiency. Teams in HR, IT, procurement, finance, and customer operations use Pipefy to standardize procedures, track progress, and ensure compliance with established protocols.
Key capabilities include drag-and-drop process design, conditional logic and automation rules, integration with popular business tools, customizable forms and fields, reporting and analytics dashboards, and role-based access controls. The platform also offers pre-built templates for common business processes and supports API integrations with existing enterprise systems.
Pipefy competes in the broader workflow automation and BPM market alongside tools like Monday.com, Asana, and more specialized BPM solutions. Its focus on no-code process creation and department-specific use cases positions it as an alternative to both generic project management tools and complex enterprise BPM suites.
Automated agents that take charge of repetitive tasks and processes to keep workflows on track without human intervention.
A no-code environment that lets non-developers build and deploy specialized AI Agents, including a Bring Your Own LLM (BYOLLM) option.
A real-time insights layer that provides visibility into process performance and operational data across workflows.
A built-in engine that handles complex process logic, conditional rules, and routing across workflows.
A 24/7 self-service interface that allows employees to submit and track HR and service requests without direct staff involvement.
Manages service-level agreements with automated routing and escalation to ensure requests are resolved within defined timeframes.
A no-code interface for designing, implementing, and managing business processes without writing code or relying on IT.
A pre-built library of workflow templates covering HR, finance, procurement, IT, and other departments for rapid process deployment.
A built-in integration platform offering 300+ native connectors to link external systems like SAP, Salesforce, Workday, and Jira without code.
Tracks and records process activity and changes to support compliance monitoring and audit trail requirements.
Platform-level certifications confirming compliance with industry-standard information security and data protection requirements.
Enterprise-grade access controls including Single Sign-On (SSO) and Role-Based Access Control (RBAC) to manage user permissions.
Small teams, startups, and students getting started with process automation
Mid-market teams needing centralized process management and advanced capabilities
Large organizations requiring advanced security, dedicated support, and compliance features
Organizations needing unlimited scale and full AI Agent capabilities
Eleven years in, Agent Studio is the bet that decides whether Pipefy outlasts another BPM cycle.
“Pipefy hit eleven years with $138M raised and SoftBank's Latin America Fund leading the $75M Series C in October 2021. Agent Studio's BYOLLM option is the differentiator against Monday.com and ServiceNow, but Business-tier pricing still hides behind a sales call.”
Curitiba-founded, eleven years old, still shipping. Pipefy survived the BPM consolidation that swallowed half its 2015 cohort, and Pipefy Agent Studio is the bet that says they intend to outlast another decade.
Alessio Alionço founded the company in 2015, raised $138M across seven rounds with SoftBank's Latin America Fund leading the $75M Series C in October 2021. The Starter tier at $0 with 5 processes and 15 automation jobs a month is genuine, not a trap — Business and Enterprise pricing requires a sales call, which is the usual mid-market story.
But the catch is positioning against Monday.com on the simple end and ServiceNow on the enterprise end, both with deeper pockets and broader AI roadmaps. The BYOLLM option in Agent Studio is a real differentiator if your IT team cares about model choice. Pilot one HR or procurement workflow for a quarter before signing the annual contract.
Monday.com and ServiceNow have deeper AI roadmaps and bigger checkbooks at both ends.
SOC 2 Type II and ISO 27001 certifications plus a recognized brand clear most board questions.
No-code builder, 300+ native connectors, and a free Starter tier let pilots start in a sprint.
BPM plus the new Agent Studio direction fits ops digitization, less so pure project work.
Eleven years in market, $138M raised, SoftBank-led $75M Series C in October 2021 — durable bet.
Mid-market operations teams who digitize repeatable HR and procurement workflows.
Solo founders who need lightweight task tracking.
Pipefy's Native iPaaS routes 300+ connectors into one BPM canvas — ServiceNow still owns the enterprise tier.
“Founded 2015 in Curitiba by Alessio Alionço, Pipefy raised a $75M Series C led by SoftBank Latin America Fund in October 2021. For a Head of Operations consolidating HR, procurement, and IT intake under one process owner, the call is whether Pipefy's Native iPaaS beats Monday.com's generic boards or ServiceNow's six-figure deployments.”
Pipefy targets the mid-market BPM gap between Monday.com's generic boards and ServiceNow's six-figure deployments. Founded 2015 in Curitiba by Alessio Alionço, Pipefy raised a $75M Series C led by SoftBank Latin America Fund in October 2021, totaling $138.7M.
The Native iPaaS layer ships 300+ connectors into SAP, Salesforce, Workday, and Jira. For a Head of Operations consolidating HR, procurement, and IT intake under one process owner, that integration surface is the actual buy. Pipefy Agent Studio with BYOLLM wraps repetitive routing in agents without a separate AI stack.
But the catch is the pricing wall. Starter ships free with 5 processes and 15 automation jobs monthly; Business, Enterprise, and Unlimited all require Sales contact, and SSO only unlocks at Enterprise. For an ops leader budgeting three departments through 2029, the unpriced tiers force procurement before pilot results clear.
Sits cleanly between Monday.com's generic boards and ServiceNow's heavy enterprise BPM, with no-code accessibility as the differentiator.
Employee Self-Service Portal plus SLA Management plus 300+ native connectors maps precisely to the HR-procurement-IT intake shape a Head of Operations actually owns.
Native iPaaS ships 300+ pre-built connectors into SAP, Salesforce, Workday, and Jira, which is where ops stacks already live.
Durable since 2015 with SoftBank-backed Series C in 2021, but process schemas and Pipefy Agent Studio agents create migration cost over a three-year horizon.
Twelve documented features including SLA Management, RBAC, and Audit Logs show real BPM depth, though no clear moat over ServiceNow at the enterprise ceiling.
Heads of Operations who consolidate cross-department workflows under one BPM owner.
Solo founders who need a lightweight task tracker.
SSO behind the Enterprise wall and the Business sticker hidden — Pipefy's $149M raise hasn't fixed procurement friction.
“Pipefy raised $149M across seven rounds since 2015, with SoftBank leading a $75M Series C in October 2021. Starter is free; Business sits near $20/user/month behind a sales call, and SSO requires the Enterprise jump.”
SSO sits behind the Enterprise wall — the Business plan doesn't include it. That's the procurement tell. Pipefy was founded 2015 in Curitiba by Alessio Alionco. $149M raised across seven rounds, including a $75M Series C led by SoftBank in October 2021.
Starter is free — 5 processes, 10 users, 15 automation jobs per month. Business lands near $20/user/month, billed annually. 50 users × $20 × 12 = $12,000/year before integrations. Compare Monday.com Pro at $19/seat. Same neighborhood, similar shape.
The catch is the Business sticker — not published, sales call required, and SSO costs the Enterprise jump. Native iPaaS bundles 300+ connectors to SAP, Salesforce, and Jira, which trims integration spend versus stitching Zapier. Honest workflows, opaque pricing page.
Per-user annual billing is standard, but SSO gated behind Enterprise adds a known seat-tax that procurement teams price into renewal.
Business and Enterprise billed annually per user; no published termination-for-convenience or auto-renewal window disclosed.
Starter is free but Business and Enterprise tiers both require a sales call — only one of four tiers is fully published.
Real-time Data and Analytics Layer plus SLA Management give measurable cycle-time and resolution metrics across HR, IT, and procurement workflows.
Native iPaaS with 300+ connectors trims Zapier overhead, but the Business sticker variability ($18-$25/user reported) makes 3-year modeling imprecise.
Mid-market ops teams who automate cross-department workflows without code.
Solo founders who need transparent self-serve pricing.
Pipefy's Visual Workflow Builder absorbs the request-log spreadsheet most ops PMs inherit from HR.
“The Visual Workflow Builder and a 300+ connector Native iPaaS hand a PM the stages-plus-forms-plus-routing stack they'd otherwise glue together in Asana and Zapier. But SSO sits behind the Enterprise tier, so a 40-person ops team outgrows the Business plan the moment IT runs a SOC 2 audit.”
Project managers in HR or procurement live in two spreadsheets — the request log and the status tracker. Pipefy's Visual Workflow Builder collapses both into a Kanban with typed stages, conditional fields, and an Employee Self-Service Portal where the requester sees their own ticket without a status-update email.
Starter ships 15 automation jobs per month and 10 AI credits — fine for a single HR pipeline, thin for procurement. Business pricing isn't published; it's a sales call. The Native iPaaS lists 300+ connectors to SAP, Salesforce, Workday, and Jira, so the PM stops being the human integration layer.
The catch is SSO. Audit Logs and SSO sit on Enterprise, not Business — the moment IT runs a SOC 2 review, that's the forced upsell. Monday.com gates SSO similarly; Asana keeps audit logs Enterprise-only. Category norm, but price the jump.
Kanban-plus-forms-plus-portal is a real shape for HR and procurement intake, not a demo artifact.
Docs exist with template walkthroughs but no public changelog signals slower feedback on shipped fixes.
SSO and Audit Logs gated to Enterprise creates a daily security-review headache for Business-tier teams.
Pipefy Agent Studio with BYOLLM plus a Workflow and Rules Engine show real ceiling for power users.
Native iPaaS with 300+ connectors plus WhatsApp, Teams, and Slack covers the PM's usual integration sketch.
Operations PMs who run HR, IT, or procurement intake at scale.
Solo founders who want a lightweight task list.
Pipefy hides its real price behind a sales call — the product underneath is mostly fine.
“Pipefy is a no-code workflow platform with a free Starter tier, a 300+ connector iPaaS, and an Agent Studio for building AI agents on top. The catch is that the Business plan price isn't listed anywhere — you call Sales to find out what your team actually costs.”
Free Starter caps at 5 processes and 10 users with 15 automation jobs a month. Enough to kick the tires, not enough to feel the product. The Visual Workflow Builder is the centerpiece — Kanban stages, drag-drop forms, conditional rules. Familiar territory for anyone who's lived in Monday.com or Asana.
But the pricing page is the tell. Starter is $0, and Business, Enterprise, and Unlimited are all "contact Sales." Three of four tiers hidden behind a phone call. Pipefy Agent Studio (no-code AI agents with bring-your-own-LLM) and a 300+ connector Native iPaaS read like a 2025 retrofit on a 2015 BPM product — Alessio Alionço founded the company in Curitiba ten years back.
Brazilian-origin polish shows up in the templates and SLA management. SSO + audit logs gating to Enterprise is normal here. Honest fit is HR, IT, and procurement teams who want standard processes wired without IT.
Templates and SLA management feel cared-for, but the pricing-page UX undercuts that polish.
Kanban metaphor and 300+ connectors are discoverable on day one; deep customization rewards month three.
A BPM workflow tool — mobile is not the primary surface, and the docs do not pretend otherwise.
Starter is free but 5 processes and 15 automation jobs cap you fast before you can feel the product.
Ten years in market with SOC 2 Type II and ISO 27001 certification signals real operational maturity.
HR and procurement teams who need standard processes wired without IT.
Solo founders who want transparent pricing before talking to sales.
SoftBank led Pipefy's $75M Series C in 2021 — the BPM moat is the open question.
“Alessio Alionco founded Pipefy in Curitiba in 2015; SoftBank led the $75M Series C in 2021 alongside Insight Partners. The catch is whether no-code BPM holds up against Monday.com on one side and ServiceNow on the other.”
Eleven-year-old Brazilian BPM platform, $149M raised. Alionco started Pipefy in Curitiba in 2015, and SoftBank led the $75M Series C in 2021. SOC 2 Type II and ISO 27001 are on the page — table stakes for selling into HR and procurement.
Agent Studio is the new bet. BYOLLM plus pre-built AI Agents layered on the Visual Workflow Builder. Starter is free with 15 automation jobs per month — generous for evaluation. Business and Enterprise are sales-led, which means budget conversations before you see a number.
But the moat is the question. Monday.com owns the visual-workflow lane for SMBs; ServiceNow owns the enterprise BPM lane. Pipefy lives in the mid-market squeeze with 300+ iPaaS connectors as the durable asset. Exit is moderate — process logic ports as documentation, automation rules don't. Worth a Starter pilot, hedged on the AI bet.
300+ native iPaaS connectors are durable, but Monday.com and ServiceNow squeeze from both ends.
Process schemas port as documentation but conditional rules and Agent Studio configs do not.
SoftBank, Insight Partners, Redpoint backing plus SOC 2 Type II and ISO 27001 certifications signal staying power.
Starter tier and automation limits are transparent, but Business and Enterprise pricing requires Sales contact.
Eleven years in market with $149M raised — shipped through the no-code wave without quietly fading.
Mid-market ops teams who standardize HR and procurement workflows.
Solo builders who need lightweight task tracking.
Common questions answered by our AI research team
The Business plan pricing is not publicly listed — it requires contacting Sales.
Single Sign-On (SSO) is available on the Enterprise plan. The Business plan does not include SSO.
Yes, Pipefy offers no-code workflow building using clicks and natural language prompts, requiring no technical setup.
Yes, Pipefy integrates with WhatsApp, Teams, and Slack directly into workflows with real-time traceability and IT governance.
The Starter plan includes basic automations with 15 automation jobs per month.
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PipefyFounded
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