Wati Review

Wati centers on a shared team inbox where multiple agents can view, assign, and respond to WhatsApp conversations from one interface. Teams set up automated chatbot flows using a no-code builder to handle common queries, route conversations to the right agent, and collect customer information outside business hours. Businesses also use Wati to send broadcast campaigns and template-based notifications, such as order updates or appointment reminders, to customer lists at scale.

The platform includes contact management with segmentation for targeted broadcasts, analytics on message delivery and agent performance, and API access for building custom workflows. Wati connects with tools like Shopify, HubSpot, Zoho, and Google Sheets, allowing customer data from WhatsApp interactions to sync with existing CRM and e-commerce systems. It also supports multi-agent access controls and predefined message templates required for WhatsApp Business API compliance.

Wati is aimed at small and mid-sized businesses in customer support, sales, and marketing that use WhatsApp as a primary customer communication channel, including retail, e-commerce, healthcare, and education sectors. It competes with other WhatsApp Business API providers and conversational messaging platforms such as Twilio, Zoko, Interakt, and Gallabox. Pricing is subscription-based with tiered plans depending on team size and messaging volume, plus per-conversation charges set by WhatsApp/Meta.

Wati is delivered as a web-based platform with a mobile app for agents, and it operates on top of the official WhatsApp Business API, requiring Meta approval for business account setup and message template review.