Attentive Mobile Inc.
Headquarters
New York, NYFounded
2016CEO / Founder
Amit JhawarEmployees
1001-5000Funding
Series D+ — $864MProducts
1 product listedAvg. AI Score
7.9/10Website
attentive.com/
Profile updated
About Attentive Mobile Inc.
Attentive Mobile Inc. runs a marketing platform that lets brands build subscriber lists and send personalized text-message (SMS), email, RCS, and push campaigns. The company was founded in 2016 by Brian Long and Andrew Jones, who had previously sold their mobile ad-attribution startup TapCommerce to Twitter, and is headquartered in New York.
The platform is built around a two-tap opt-in system for capturing mobile subscribers and a set of AI tools branded Attentive AI, including AI Journeys and AI Pro, alongside its Concierge conversational-SMS service and the Attentive Signal identity product. The company says it serves more than 8,000 brands, among them Urban Outfitters, Steve Madden, Crate & Barrel, Kendra Scott, and The Vitamin Shoppe, and competes with Klaviyo and Braze in the retail marketing software market. Attentive reported that annual recurring revenue passed $500 million in 2024.
Attentive has raised roughly $864 million from investors including Sequoia Capital, Bain Capital Ventures, Coatue, IVP, Tiger Global, and Eniac Ventures, capped by a $470 million Series E round in March 2021, led by Tiger Global and Coatue, that valued the company at about $7 billion. It employs more than 1,000 people across offices in New York, San Francisco, London, and Sydney. In June 2023, co-founder Brian Long handed the CEO role to Amit Jhawar, the former Venmo chief executive who had joined as president in 2021, and became executive chairman.
Specialties
Financials
Dated, source-cited figures. Estimates are marked.
Products by Attentive Mobile Inc.
All products by Attentive Mobile Inc. reviewed by our AI panel of experts.
How Our Review Panel Scores Attentive Mobile Inc.
Six independent reviewer personalities assessed Attentive Mobile Inc.'s product on their own terms. They disagreed by 1.0 points — The Skeptic was the hardest to convince, The Decision Maker the most positive.
Averaged across 1 reviewed product in our catalog. Scores are out of 10.
Competitive Landscape
Who Attentive Mobile Inc. competes with, and how they differ.
Email-first marketing automation platform for e-commerce that added SMS later, versus Attentive's SMS/mobile-first product; Klaviyo went public in 2023 giving it a broader public-company profile, while Attentive leans harder into AI-driven conversational commerce (Concierge) and RCS.
1 product reviewed on TopReviewedSMS-only marketing platform built specifically for Shopify merchants, competing on lower price and deep Shopify-native integration in exchange for a narrower channel scope (no email or RCS) and a much smaller enterprise footprint than Attentive.
Bundles SMS marketing (via its SMSBump acquisition) with product reviews, loyalty, and subscriptions in one retention suite, competing on breadth of the customer-lifecycle stack rather than Attentive's deeper channel-orchestration and AI-send-time optimization.
1 product reviewed on TopReviewed
Positions as a full commerce experience platform combining product discovery/search with email and SMS engagement, targeting larger enterprise catalogs, where Attentive competes more narrowly on AI-personalized messaging orchestration.
1 product reviewed on TopReviewed
Omnichannel engagement platform spanning web, app, WhatsApp, SMS and email with a strong footprint in EMEA/APAC emerging markets, competing with Attentive's US-centric SMS/email focus on breadth of channels rather than message-volume scale.
1 product reviewed on TopReviewed
Enterprise customer engagement platform built for mobile-app-first brands (push, in-app, email, SMS) across industries beyond retail, competing at a higher price point and a more developer/technical integration bar than Attentive's retail-focused, faster-to-deploy SMS platform.
1 product reviewed on TopReviewedCompany Timeline
Key milestones in Attentive Mobile Inc.'s history, with sources.
- Launch
Launched AI Grow
Launched AI Grow, an agentic AI product aimed at growing SMS and email subscriber lists and revenue at the start of the customer journey.
attentive.com - Milestone
Surpassed $500M in Annual Recurring Revenue
Announced it surpassed $500 million in Annual Recurring Revenue during 2024, a threshold the company said fewer than 1% of venture-backed companies reach.
businesswire.com - Milestone
Amit Jhawar named CEO; Brian Long becomes Executive Chairman
Promoted President Amit Jhawar, who joined in January 2021 after roles as COO/CFO of Braintree, to CEO; co-founder Brian Long moved to Executive Chairman as the company positioned for a future public offering.
en.wikipedia.org - Launch
Launched Attentive Concierge with AI
Introduced the next generation of Concierge, its two-way conversational commerce product, now powered by Attentive AI to deliver automated, contextual responses to customer texts.
attentive.com - Acquisition
Acquired Tone, an AI-enhanced conversational texting startup
Acquired Boston-based Tone, which combined human agents with AI to power two-way conversational SMS commerce for e-commerce brands, days after closing its $470M Series E.
pymnts.com - Funding
Series E — $470M, bringing total raised to ~$864M
Closed a $470 million Series E round, its largest to date, bringing total funding raised since founding to roughly $864 million.
en.wikipedia.org - Funding
Series D — $230M led by Coatue at $2.2B valuation
Raised $230 million in Series D funding led by Coatue Management, valuing the company at $2.2 billion; new investors included Tiger Global, D1 Capital Partners and Atomico.
forbes.com - Funding
Series C Extension — $40M
Closed a $40 million extension to its Series C round just five months after the initial close, bringing total Series C funding to $110 million as e-commerce demand surged during the pandemic.
forbes.com - Funding
Series C — $70M led by Sequoia Capital and IVP
Raised a $70 million Series C round led by Sequoia Capital and IVP to expand its mobile messaging platform for e-commerce brands.
techcrunch.com - Funding
Series B — $40M led by Sequoia Capital
Raised a $40 million Series B investment led by Sequoia Capital, with existing investors Bain Capital Ventures, Eniac Ventures and NextView Ventures, and new investors IVP and High Alpha.
prweb.com - Funding
Series A — $13M led by Bain Capital Ventures
Raised $13 million in Series A funding led by Bain Capital Ventures, with participation from Eniac Ventures and NextView Ventures.
finance.yahoo.com - Founded
Attentive founded by Brian Long and Andrew Jones
Founded in New York by Brian Long and Andrew Jones, veterans of TapCommerce (acquired by Twitter in 2014), to build a mobile text-message marketing platform for brands.
en.wikipedia.org
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