Pixlr
Headquarters
Los Angeles, CAFounded
2008Employees
11-50Funding
AcquiredProducts
1 product listedAvg. AI Score
7.8/10Website
pixlr.com/
Profile updated
About Pixlr
Pixlr is a web-based photo editing and graphic design platform originally launched in 2008 by Ola Andersson under the Swedish company Anrichi Software. The product was later acquired by Autodesk in 2011 and subsequently sold to 123RF, a stock photography company based in Malaysia, which now operates Pixlr as part of its portfolio.
The platform provides browser-based and mobile photo editing tools, including Pixlr X for quick edits, Pixlr E for advanced editing, and AI-driven features such as background removal, image generation, and object retouching. It is used by individuals, students, and small businesses for tasks ranging from basic photo touch-ups to more detailed graphic design work, competing with tools like Canva and Adobe Express in the consumer and prosumer editing space.
Pixlr operates under 123RF's ownership, integrating stock photo and design assets into its editing suite. Specific employee counts and financial details are not publicly disclosed, as it functions as a product line within 123RF rather than an independently reported company.
Specialties
Products by Pixlr
All products by Pixlr reviewed by our AI panel of experts.
Free online AI photo editing and image generation in the browser
How Our Review Panel Scores Pixlr
Six independent reviewer personalities assessed Pixlr's product on their own terms. They disagreed by 1.1 points — The Skeptic was the hardest to convince, The Finance Lead the most positive.
Averaged across 1 reviewed product in our catalog. Scores are out of 10.
Competitive Landscape
Who Pixlr competes with, and how they differ.
Canva is an all-in-one design suite (templates, video, presentations) with photo editing bundled in as one feature among many, versus Pixlr's narrower focus on browser-based photo/image editing depth (layers, dual X/E editors).
2 products reviewed on TopReviewed
Adobe Express and Firefly offer comparable browser-based AI editing (generative fill, background removal) but sit inside Adobe's paid Creative Cloud ecosystem, versus Pixlr's free-first, lightweight positioning.
3 products reviewed on TopReviewed
Picsart is mobile-first with a heavier social/collage and short-video feature set layered onto AI photo editing, while Pixlr stays desktop-browser-centric with a two-tier editor split between quick edits and advanced retouching.
1 product reviewed on TopReviewed
Photoroom specializes narrowly in AI background removal and product/e-commerce photography, a subset of the broader general-purpose photo editing and generative toolset Pixlr offers.
1 product reviewed on TopReviewed
Fotor targets a similar free browser photo-editing audience with AI enhancement and batch processing, but leans more into templated design/collage tools versus Pixlr's editor-first approach with deeper manual retouching controls.
1 product reviewed on TopReviewedCompany Timeline
Key milestones in Pixlr's history, with sources.
- Launch
Pixlr 2024 launches AI Generative Fill, Backdrop and Remove Background suite
Pixlr released its biggest update in years, adding AI Generative Fill, AI Generative Expand, AI Backdrop, AI Super Scale, Remove Object and one-click Remove Background to its free desktop and mobile editors.
finance.yahoo.com - Acquisition
123RF (Inmagine Group) acquires Pixlr from Autodesk
Malaysian stock-photo company 123RF, part of Inmagine Group, acquired Pixlr from Autodesk for an undisclosed sum, aiming to reach 50 million monthly active users by combining Pixlr's 130M+ mobile installs with 123RF's content library.
theindependent.sg - Milestone
Founder Ola Sevandersson leaves Autodesk
Pixlr founder Ola Sevandersson, who had joined Autodesk as product owner after the 2011 acquisition, departed the company in 2013.
clubic.com - Acquisition
Autodesk acquires Pixlr
Autodesk, then focused on 3D design software, acquired the Swedish web-based photo-editing startup Pixlr and brought founder Ola Sevandersson on board as product owner.
clubic.com - Founded
Pixlr founded by Ola Sevandersson
Swedish developer Ola Sevandersson introduced Pixlr, a free browser-based photo editor, in August 2008.
finance.yahoo.com
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