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Build, deploy, and scale ML models on Google Cloud infrastructure

Google Vertex AI is a managed machine learning platform for building, deploying, and scaling AI models.

Google Cloud·Founded 2008·Usage-basedFree TrialMachine Learning PlatformsAI APIsAI Cloud

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About Google Vertex AI

Google Vertex AI is a unified machine learning platform offered by Google Cloud that brings together tools for data preparation, model training, evaluation, and deployment. It supports both custom-trained models and pre-built Google AI capabilities, including large language models through its Generative AI offerings. The platform is designed to reduce the operational overhead typically associated with MLOps workflows.

Google Vertex AI is a fully managed, end-to-end machine learning platform hosted on Google Cloud. It consolidates what were previously separate Google Cloud ML services into a single environment, covering the full model lifecycle from data ingestion and labeling through training, evaluation, deployment, and monitoring. Users can work with structured data, images, text, and video across both AutoML and custom training approaches. The platform targets data scientists, ML engineers, and developers building production-grade AI applications. It supports popular frameworks including TensorFlow, PyTorch, scikit-learn, and XGBoost, and provides managed notebook environments, pipelines, and experiment tracking to support collaborative and reproducible ML workflows. Vertex AI includes a Model Garden, which provides access to first-party Google foundation models such as Gemini, as well as open-source and third-party models. Through the Generative AI Studio, users can prototype, fine-tune, and deploy large language models and multimodal models without needing to manage underlying infrastructure. On the MLOps side, Vertex AI offers Feature Store for sharing and serving ML features, Model Registry for version control, and Model Monitoring to detect training-serving skew and data drift in production. These capabilities are intended to help teams move models from experimentation to production more consistently and at scale. Vertex AI competes directly with AWS SageMaker and Azure Machine Learning in the cloud ML platform market. Pricing is usage-based, varying by compute resources consumed, model type, and API calls made, with no flat monthly subscription required. Google Cloud's free tier includes limited Vertex AI credits for new accounts.

Features

AI

  • Gemini Models Access

    Provides access to the latest Gemini multimodal models capable of understanding and combining text, images, video, and code inputs to generate outputs.

  • Model Garden

    A catalog of 200+ generative AI models including first-party (Gemini, Imagen, Chirp, Veo), third-party (Anthropic's Claude), and open models (Gemma, Llama 3.2).

  • Vertex AI Agent Builder

    A full-stack platform for building, scaling, and governing enterprise-grade AI agents grounded in enterprise data.

  • Vertex AI Studio

    A prompt and testing environment where developers can experiment with Gemini models using text, images, video, or code inputs.

Analytics

  • Gen AI Evaluation Service

    Enterprise-grade tools for objective, data-driven assessment and comparison of generative AI models.

  • Model Monitoring

    Continuously monitors deployed models for input skew and drift to detect degradation in model performance.

  • Vertex AI Evaluation

    A purpose-built MLOps tool for identifying and comparing the best-performing models for a given use case.

Automation

  • Vertex AI Pipelines

    Workflow orchestration tool that automates and standardizes ML project workflows across the development lifecycle.

Collaboration

  • Feature Store

    A managed service for serving, sharing, and reusing ML features across teams and models.

Core

  • Model Registry

    A centralized repository for managing, versioning, and tracking any ML model throughout its lifecycle.

  • Vertex AI Notebooks

    Integrated notebook environments (Colab Enterprise or Workbench) natively connected to BigQuery for unified data and AI workloads.

  • Vertex AI Training and Prediction

    Managed infrastructure for training ML models and deploying them to production using open source frameworks and optimized AI hardware.

Pricing Plans

AutoML Image Data

Free

AutoML model training and prediction for image classification and object detection

  • Training (classification): $3.465/hour
  • Training (object detection): $3.465/hour
  • Training Edge on-device model: $18.00/hour
  • Deployment & online prediction (classification): $1.375/hour
  • Deployment & online prediction (object detection): $2.002/hour
  • Batch prediction: $2.222/hour

AutoML Tabular Data

Free

AutoML model training and inference for tabular classification/regression

  • Training: $21.252/node hour
  • Inference: same price as custom-trained models
  • Batch inference uses 40 n1-highmem-8 machines
  • Vertex Explainable AI at same inference rate
  • Forecasting priced separately under Vertex AI Forecast

Vertex AI Forecast (AutoML)

Free

Time series forecasting with AutoML, tiered prediction pricing

  • Prediction 0–1M count: $0.20/1,000 count
  • Prediction 1M–50M count: $0.10/1,000 count
  • Prediction 50M+ count: $0.02/1,000 count
  • Training: $21.252/hour
  • Up to 5 prediction quantiles at no additional cost
  • Shapley-values explainability available

Vertex AI Forecast (ARIMA+)

Free

ARIMA+ forecasting model training and prediction via BigQuery ML

  • Prediction: $5.00/1,000 count
  • Training: $250.00 per TB × candidate models × backtesting windows
  • Time series decomposition explainability at no additional cost
  • Each job incurs cost of 1 managed pipeline run
  • Additional BigQuery ML pricing applies

Custom Training - CPU Machine Types

Free

Custom model training on CPU-based Compute Engine machine types

  • n1-standard-4: $0.2185/hour up to n1-standard-96: $5.244/hour
  • n2-standard-4: $0.2234/hour up to n2-standard-80: $4.467/hour
  • e2-standard-4: $0.1541/hour up to e2-standard-32: $1.233/hour
  • c2-standard-4: $0.2401/hour up to c2-standard-60: $3.602/hour
  • m1-ultramem up to $28.948/hour for memory-optimized workloads
  • Spot VMs supported; billed per Compute Engine Spot VM pricing

Custom Training - GPU Accelerators

Free

Custom model training with GPU/TPU accelerators attached to machine types

  • NVIDIA T4: $0.4025/hour; NVIDIA V100: $2.852/hour
  • NVIDIA A100: $2.934/hour + $0.440 management fee/hour
  • NVIDIA A100 80GB: $3.928/hour + $0.589 management fee/hour
  • NVIDIA H100 80GB: $9.797/hour + $1.469 management fee/hour
  • NVIDIA H200 141GB: $10.709/hour
  • TPU v2 (8 cores): $5.175/hour; TPU v3 (8 cores): $9.20/hour

Custom Training - GPU-Integrated Machine Types

Free

Machine types with fixed GPU counts (GPU price included)

  • a2-highgpu-1g (1x A100): $4.425/hour
  • a2-highgpu-8g (8x A100): $35.402/hour
  • a2-megagpu-16g (16x A100): $65.707/hour
  • a3-highgpu-8g (8x H100): $101.007/hour
  • a3-megagpu-8g: $106.046/hour
  • a4-highgpu-8g: $148.212/hour

Generative AI on Vertex AI

Free

Generative AI models and foundation model APIs on Vertex AI — see separate pricing page

  • Pricing listed on dedicated Generative AI on Vertex AI pricing page
  • Includes foundation models (Gemini, etc.)
  • Usage-based pricing per token/request

AI Panel Reviews

AI panel reviews are being generated for this product.

Buyer Questions

Common questions answered by our AI research team

Pricing

Does Vertex AI charge for a deployed AutoML model even if no predictions are made?

Yes. According to the pricing page, you pay for each model deployed to an endpoint, even if no prediction is made. Charges continue to accrue as long as the model remains deployed.

Features

What foundation models are available in Vertex AI, and does it include access to Gemini 3 Pro?

Vertex AI provides access to 200+ foundation models, and the homepage explicitly mentions Gemini 3 Pro (referred to as 'Nano Banana Pro (Gemini 3 Pro Image)'), which is available via the Gemini API and can be tried in Vertex AI.

Pricing

Can I use Spot VMs for custom training jobs in Vertex AI to reduce costs, and how are they billed?

Yes, you can use Spot VMs with Vertex AI custom training. They are billed according to Compute Engine Spot VMs pricing, with additional Vertex AI custom training management fees on top of infrastructure usage costs.

Setup

How do I stop incurring charges for a deployed AutoML model endpoint when it's not in use?

To stop incurring charges for a deployed AutoML model endpoint, you must undeploy the model. The pricing page explicitly states: 'You must undeploy your model to stop incurring further charges.'

Integration

Does Vertex AI integrate with BigQuery for AutoML forecasting workflows like ARIMA+?

Yes. The ARIMA+ pricing section references the BigQuery ML pricing page for additional details, and each ARIMA+ training and prediction job also incurs the cost of one managed pipeline run as described in Vertex AI pricing.

Product Information

  • Company

    Google Cloud
  • Founded

    2008
  • Pricing

    Usage-based
  • Free Trial

    Available

Platforms

web

About Google Cloud

Enterprise ready, fully-managed, unified AI development platform. Access and utilize Vertex AI Studio, Agent Builder, and 200+ foundation models.

Resources

Documentation
API
Blog

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