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Grain Review

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Record, transcribe, and share insights from your meetings

Grain is a meeting recording and AI notetaking tool that captures, transcribes, and summarizes video calls.

Grain·Founded 2018·From $15/moFree PlanFree TrialAI Meeting AssistantsAI Sales ToolsCollaboration Tools

AI Panel Score

7.8/10

6 AI reviews

Reviewed

AI Editor Approved

What is Grain?

Grain is a meeting recording and AI notetaking tool that captures, transcribes, and summarizes video calls on Zoom, Google Meet, and Microsoft Teams. Teams use it to record decisions, action items, and context from conversations without manual note-taking, and to clip and share key moments. Starter costs $15 per seat per month billed annually ($19 monthly), Business $29 ($39 monthly), and a free plan covers unlimited 45-minute meetings. Notable capabilities include bot-less transcription that records without a visible bot joining the call, CRM sync into HubSpot and Salesforce, an MCP server and API, and an ask-anything search across the meeting library. TopReviewed's six-seat AI review panel scored it 7.8/10, praising the bot-less capture approach while noting that AI coaching and team interaction insights are locked to the Business tier. It best fits sales teams that want meeting capture and automatic CRM notes without a bot in every call.

About Grain

Grain is a meeting intelligence platform that automatically records, transcribes, and summarizes video meetings. It connects with Zoom, Google Meet, and Microsoft Teams to join calls as a bot recorder, producing searchable transcripts and AI-generated notes shortly after each meeting ends.

The platform is designed for sales teams, customer success managers, recruiters, and general business teams who need an accurate record of conversations. It helps reduce the manual effort of note-taking and makes it easier to review what was discussed, decided, or committed to during a call.

Key capabilities include automated meeting summaries, speaker-labeled transcripts, AI-generated action items, and the ability to create short video clips from recorded meetings. Users can highlight specific moments and share them with colleagues or stakeholders who did not attend the original call.

Grain also offers integrations with CRM tools such as HubSpot and Salesforce, enabling sales teams to log call notes and activity directly from the platform. This positions it alongside competitors like Gong, Chorus, and Fireflies.ai in the broader conversation intelligence and revenue intelligence market.

The product offers a free plan with limited recording capacity, making it accessible for individuals or small teams before committing to a paid subscription. Paid tiers unlock higher storage limits, additional AI features, and team collaboration capabilities.

Features

AI

  • Action items & AI notes

    Automatically generates action items and meeting summaries that can be shared or sent to the user's inbox.

  • Ask anything inside Grain

    Enables users to ask questions across their entire meeting library and get answers with precise citations.

  • Enriched transcripts

    Generates transcripts with participant and cross-meeting context, available in 100+ languages in clean Markdown.

  • One-click AI export

    Bulk downloads enriched Markdown transcripts or opens them directly in Claude or ChatGPT.

Automation

  • Capture rules

    Lets users set rules for which meetings get automatically recorded without manual intervention.

Collaboration

  • Sharing

    Allows users to share clips, projects, and full meeting recordings with teammates and clients.

  • Teams

    Creates teams for automatic group sharing so only the right people get access to meeting content.

Core

  • Bot-less transcription

    Transcribes meeting audio directly from the user's computer without requiring a meeting bot to join the call.

  • In-meeting notes and clips

    Allows users to add notes, flags, clips, and action items during meetings that sync to the transcript.

  • Video recording with bots

    Sends a Grain bot into meetings to capture video recordings even when the user can't attend.

Integration

  • CRM sync

    Syncs notes and properties to HubSpot or Salesforce contacts and deals so reps can skip manual data entry.

  • MCP Server & API

    Lets AI agents query transcripts, search across meetings, and access the user's full meeting history.

Preview

Grain mobile preview

Pricing Plans

Free

Free

Quick and easy way to use Grain: unlimited meetings up to 45 minutes each

  • Unlimited meetings, 45-min limit
  • AI notes and action items
  • Basic MCP access
  • 30-day meeting history
  • AI Notepad with live notes, transcript, and clip creation
  • Collaborative workspace
  • Desktop Capture (bot-free)
  • Unlimited free viewer seats

Starter

$15/monthly

For product, design, and research teams. $15/seat/month billed annually, or $19 billed monthly

  • Everything in Free
  • Unlimited meeting duration
  • Unlimited meeting history
  • Advanced AI notes
  • Custom AI prompts
  • Admin controls
  • Teams
  • Slack integration
  • Personal Zapier integration
  • Personal API
  • Import audio & video files (10 uploads/month)
Popular

Business

$29/monthly

For sales and customer success teams. $29/seat/month billed annually, or $39 billed monthly

  • Everything in Starter
  • HubSpot integration
  • Salesforce integration
  • Workspace Zapier integration
  • Custom AI follow-up email
  • AI coaching
  • Trackers
  • Team interaction metrics
  • Unlimited uploads
  • Workspace API
  • Advanced MCP access

Enterprise

Contact sales

Advanced support and security for larger organizations. Pricing is by quote from sales

  • Everything in Business
  • SAML-based SSO
  • Priority API support
  • Custom invoices
  • Dedicated CS manager
  • Audit event logs
  • Auto-retention policies

AI Panel Reviews

The Decision Maker

The Decision Maker

Strategic bet, vendor viability, timing, adoption approval
8.0/10

Zoom and Slack both invested in Grain's Series A — that's the integration moat sales tools rarely get.

“Grain closed a $16M Series A in April 2022 with Tiger Global leading and both Zoom and Slack Fund on the cap table, taking total raised to $20M. The tradeoff is segment fit — Starter at $19 per seat makes it the SMB conversation intelligence pick, not the Gong replacement.”

Zoom led the integration. Then Zoom invested. That's the kind of vendor signal that survives a board-level procurement review.

Mike Adams and team have been at this since 2018. Tiger Global led the $16M Series A in April 2022 with Zoom and Slack Fund both on the cap table, taking total funding to $20M. Starter starts at $19 per seat, Free covers unlimited 45-minute meetings — the cheapest serious option in conversation intelligence.

But the tradeoff is segment fit. Gong owns the enterprise revenue-intelligence story with hundreds of millions in funding, and Bot-less Transcription plus MCP Server land best with AI-forward teams, not 5,000-seat call centers. Pilot ten reps on Business for one quarter before standardizing the revenue org.

Competitive Positioning7.6

Priced well below Gong and Chorus but the conversation intelligence depth is mid-market, not enterprise.

Reputation Risk8.0

SOC 2 Type II, AWS dedicated VPC, and Zoom-as-investor make this an easy board-room defense.

Speed to Value8.2

Free tier with unlimited meetings plus $19 Starter gets a pilot live inside a quarter without procurement friction.

Strategic Fit8.0

CRM Sync to HubSpot and Salesforce plus MCP Server make Grain a credible AI-agent substrate for revenue teams.

Vendor Viability7.8

Eight years in market with $20M raised and Zoom plus Slack Fund on the cap table signals durability.

Pros

  • Zoom and Slack Fund participating in the Series A signals deep integration durability.
  • Free tier plus $19 Starter makes pilot rollouts board-defensible inside a quarter.
  • Bot-less Transcription and MCP Server position Grain ahead on AI-agent workflows.
  • SOC 2 Type II and AWS dedicated VPC clear procurement without escalation.

Cons

  • Total raise of $20M is light against Gong's war chest for enterprise rollouts.
  • Conversation intelligence depth trails Gong for 1,000-plus seat call analytics.
  • HubSpot and Salesforce sync needs the Business tier at nearly double the Starter seat.

Right for

Sales and CS leaders who need conversation intelligence without enterprise pricing.

Avoid if

Enterprise revenue teams who require Gong-scale coaching analytics.

The Domain Strategist

The Domain Strategist

Craft and strategy in the product's domain — adapts identity per category, same lens
7.9/10

Grain bets revenue teams want quiet capture, not another bot — but coaching depth still belongs to Gong.

“Grain ships bot-less transcription, CRM sync to HubSpot and Salesforce, and Ask Anything queries on $15-per-seat unlimited recording. For a VP of Sales standardizing 40 AEs through 2029, the call is whether quiet capture beats Gong's coaching depth.”

Grain's wager: revenue teams don't want another bot in the call. Bot-less Transcription captures audio from your machine — no Otter or Fireflies avatar in the gallery view, no IT ticket to whitelist a recorder.

Paid seats start at $15 monthly for unlimited recording, CRM Sync writes to HubSpot and Salesforce deal records without manual logging, and Ask Anything Inside Grain queries the full meeting library with citations. Founded 2018 under Mike Adams, Grain hit roughly $10M ARR in 2024 — small against Gong-scale incumbents.

But the catch is the coaching ceiling. AI Coaching sits on the Business tier and trails Gong's deal-execution layer and Granola's $1.5B enterprise push in March 2026. Fine for an SMB or mid-market sales org wanting CRM hygiene plus searchable transcripts; thinner for a 200-rep org grading rep performance.

Category Positioning7.9

Sits between Fathom's free tier and Gong's enterprise ceiling — a credible mid-market pick in a hot category.

Domain Fit8.1

CRM Sync to HubSpot and Salesforce plus action-item generation matches how AE managers actually work.

Integration Surface8.2

MCP Server, One-click AI Export to Claude or ChatGPT, and HubSpot plus Salesforce sync covers the modern revenue stack cleanly.

Long-term Implications7.6

At ~$10M ARR in 2024 under Mike Adams, vendor durability is real but smaller than Gong or the Granola unicorn track.

Strategic Depth7.7

Bot-less capture and Ask Anything show real product thinking, but AI Coaching is newer than Gong's deal-execution layer.

Pros

  • Bot-less Transcription removes the awkward avatar-in-the-gallery problem and the IT whitelist ticket.
  • CRM Sync writes meeting summaries to HubSpot and Salesforce deal records without manual rep logging.
  • Ask Anything Inside Grain and the MCP Server make the meeting library queryable from agent stacks.
  • Paid seats at $15 monthly for unlimited recording beat Gong-tier enterprise pricing for SMB and mid-market.

Cons

  • AI Coaching trails Gong's deal-execution analytics and is gated to the Business tier.
  • Advanced MCP access is a Business-tier feature; the free plan gets basic MCP only.
  • Granola's $1.5B Series C in March 2026 reshapes the funding gap with a younger, faster-moving rival.

Right for

SMB and mid-market sales orgs who need quiet CRM-synced meeting capture.

Avoid if

Enterprise revenue teams who need Gong-grade coaching analytics.

The Finance Lead

The Finance Lead

Money, total cost of ownership, contracts, procurement math
7.9/10

Starter at $15/seat undercuts Gong, but Business jumps 1.9x for coaching that Fireflies.ai bundles cheaper.

“Grain's Starter runs $15/seat/month with unlimited recordings — below Gong's enterprise floor by a wide margin. Business nearly doubles to $29/seat for AI coaching and team insights, where Fireflies.ai Business at $19/seat undercuts the same workflow.”

Pricing is two flat tiers, both visible on the page. Starter is $15/seat/month annual, unlimited recordings, Slack integration, Clip and Share. Business jumps to $29 — 1.9x — for AI coaching, custom AI follow-up emails, team interaction insights. No SSO tax disclosed at Starter; SAML lives in Enterprise, custom-quoted.

A 20-seat revenue team on Starter lands at $3,600/year. Move them to Business for coaching and it's $6,960. Compare Fireflies.ai Business at $19/seat — $4,560/year for the same 20 seats with coaching included. Grain wins on the Starter floor, loses on the coaching ladder.

The catch is the all-or-nothing rule. Every paid seat on a workspace must sit on the same tier. Free viewer seats stay free — non-recording teammates don't count. Founded 2018, $16M Series A led by Tiger Global April 2022. MCP Server ships an AI-agent path Gong hasn't matched.

Billing & Procurement7.8

SOC 2 Type II with AWS dedicated VPC and A+ Qualys/SSL Labs rating keep procurement review short.

Contract Flexibility8.2

No hidden fees or long-term contracts per Grain's pricing FAQ; free viewer seats remove forced seat inflation.

Pricing Transparency7.8

Starter at $15/seat is public; Business at $29 surfaces on the pricing page but Enterprise SAML is custom-quoted.

ROI Clarity7.5

AI coaching and CRM sync to HubSpot and Salesforce are measurable, but no published team productivity benchmark.

Total Cost of Ownership8.0

Flat per-seat with no add-on invoices at Starter — predictable year-3 modeling for a 20-seat team at $3,600/year.

Pros

  • Starter at $15/seat undercuts Gong and Chorus on entry pricing for unlimited recordings.
  • Flat per-seat pricing with no SSO or feature add-on invoices at the Starter tier.
  • Free viewer seats let non-recording teammates collaborate without paid seats.
  • SOC 2 Type II with AWS dedicated VPC and A+ Qualys/SSL Labs rating shortens security review.

Cons

  • Business at $29/seat is 1.9x Starter, and Fireflies.ai bundles coaching cheaper at $19/seat.
  • All paid seats on a workspace must sit on the same tier — no mixing Starter and Business.
  • SAML SSO sits in custom-quoted Enterprise, not Business — adds a sales call for security teams.

Right for

Revenue teams who want flat per-seat meeting recording without add-on creep.

Avoid if

Solo operators who need only occasional recording beyond the free plan's 45-minute cap.

The Domain Practitioner

The Domain Practitioner

Daily hands-on reality in the product's domain — adapts identity per category, same lens
7.8/10

Bot-less Transcription lets Grain capture calls without the 'Notetaker has joined' bubble that derails discovery.

“Grain captures calls without injecting a recorder bot, then syncs summaries and properties to Salesforce and HubSpot deal records automatically. Starter runs $15 per seat annually and Business $29, so revenue ops can model the whole ladder without a sales call.”

Bot-less Transcription is what AEs notice first. It pulls computer audio without injecting a bot, so the prospect's screen stays clean — no 'Grain Notetaker has joined' bubble during a discovery call. Capture Rules then decide which meetings actually save.

CRM Sync pushes summaries to HubSpot and Salesforce contacts and deals automatically. The MCP Server endpoint is the unusual move — Claude or ChatGPT can query a meeting library directly, which Gong and Fireflies.ai don't expose. Free caps each meeting at 45 minutes; paid seats start at $19/month.

But the wall is tier gating, not price opacity — the pricing page lists $15 Starter and $29 Business per seat on annual billing. AI coaching and team interaction insights sit on Business, so a team that wants call grading budgets the upgrade, not the entry seat. The docs read like someone uses the tool.

Day-3 Reality7.8

Bot-less Transcription and Capture Rules remove the manual start-stop ritual most assistants still demand.

Documentation Practitioner-Fit7.7

QA entries cite SOC 2 Type II auditor, AWS VPC hosting, and SSL Labs rating — written by someone close to ops.

Friction Surface7.8

Free tier caps meetings at 45 minutes and CRM sync waits for Business, but seat prices are public, so the buying lap is short.

Power-User Depth7.8

Custom AI prompts, Ask Anything Inside Grain with citations, and the MCP Server scale the tool past basic note-taking.

Workflow Integration8.0

CRM Sync covers HubSpot and Salesforce deal records; MCP Server opens the transcript library to outside AI agents.

Pros

  • Bot-less Transcription captures audio without a visible recorder joining the call.
  • CRM Sync pushes meeting summaries into HubSpot and Salesforce deal records automatically.
  • MCP Server lets Claude or ChatGPT query the meeting library programmatically.
  • Free tier covers unlimited 45-minute meetings with AI notes for honest evaluation before paying.

Cons

  • Starter caps imported uploads at ten monthly and exposes only the personal API.
  • AI coaching and team interaction insights are locked to the Business tier.
  • Crowded market with Gong, Fireflies.ai, and Avoma pressing on overlapping features.

Right for

Sales reps who run discovery calls and want CRM notes synced automatically.

Avoid if

Teams that need SAML SSO, which only arrives in quote-only Enterprise.

The Power User

The Power User

Daily human experience, onboarding, polish, learning curve, reliability
7.8/10

Grain skips the meeting bot and quietly walks past Otter and Fireflies.ai on the way in.

“Grain records, transcribes, and summarizes Zoom, Google Meet, and Microsoft Teams calls with AI notes, action items, and CRM sync. The Free tier gives you unlimited 45-minute meetings with AI notes, paid seats start at $15/month per the docs, and Bot-less Transcription is the feature that actually matters.”

A meeting bot named after a furry mascot joins the call. Otter, Fireflies.ai, the whole crowd. Grain doesn't do that. Bot-less Transcription captures your computer's audio silently — no awkward intro, no robot watching from the gallery.

Free plan is unlimited 45-minute meetings with AI notes; paid seats start at $15/month per user per the docs. CRM Sync into HubSpot and Salesforce is the sales-team hook, and Ask Anything Inside Grain lets you query your meeting library with citations. Founded 2018, $16M Series A from Tiger Global in 2022 — durable enough.

But the catch is the billing toggle. That $15 seat price is the annual rate; month-to-month Starter is $19. For a tool pitching itself as the friendly alternative to Gong, the numbers are all on the page — you just have to read which column you're in. Mobile is web-only too. Day-thirty, that adds up.

Daily Polish7.8

Clean Markdown transcripts, in-meeting Notes and Flags, and one-click AI export show daily-use thinking.

Learning Curve7.7

Twelve named features but Capture Rules and Teams make the meeting-to-CRM flow discoverable.

Mobile Parity7.0

Platforms listed as web only — no iOS or Android app despite meeting capture being mobile-friendly by nature.

Onboarding Experience7.6

Free tier with unlimited 45-minute meetings and AI notes lets you evaluate without a sales call.

Reliability Feel8.0

SOC 2 Type II, dedicated AWS VPC, A+ Qualys rating, and a seven-year operating history read solid.

Pros

  • Bot-less Transcription lets you record without a bot crashing the call.
  • Free plan with unlimited 45-minute AI-noted meetings makes evaluation low-friction.
  • SOC 2 Type II plus dedicated AWS VPC reads serious for sales teams.
  • CRM Sync covers HubSpot and Salesforce deal records without manual logging.

Cons

  • The $15 seat price requires annual billing; month-to-month Starter runs $19.
  • Platforms listed as web only; no iOS or Android app.
  • Sits in a crowded lane alongside Gong, Chorus, and Fireflies.ai.

Right for

Sales teams who want meeting capture without a bot in every call.

Avoid if

Solo users who won't record enough to justify a $19 month-to-month seat.

The Skeptic

The Skeptic

Contrarian. Watch-outs, deal-breakers, broken promises, category patterns
7.5/10

Zoom-backed, $16M Series A, but commoditized by ChatGPT — Grain's lane is narrow and prosumer-shaped.

“Grain raised a $16M Series A led by Tiger Global in April 2022, with Zoom and Slack Fund participating. The catch is that ChatGPT and Otter commoditized AI notetaking faster than expected, leaving Grain a narrow prosumer lane against Gong and Fireflies.ai.”

Zoom invested. Then OpenAI made notetakers a commodity. Zoom backed Grain in 2020 and again at the $16M Series A led by Tiger Global in April 2022. That's the lineage. Now ChatGPT handles meeting summaries natively, and the category got commoditized faster than anyone expected.

The pivot tells: MCP Server & API, One-click AI Export to Claude or ChatGPT. They're conceding the wrapper layer and selling the data layer. Starter sits at $15/seat, Business at $29, free tier caps each meeting at 45 minutes. Honest pricing.

But Gong owns enterprise revenue intelligence, Fireflies.ai owns the cheap lane, and Otter has been there since 2016 too. Grain's narrow lane is the prosumer who wants clip-sharing. Exit is clean — transcripts download as Markdown. Hedged buy.

Competitive Differentiation6.8

Sits between Gong's enterprise depth and Fireflies.ai's cheaper entry — a narrow lane against Otter too.

Exit Portability8.0

Enriched Markdown transcripts and CRM syncs export cleanly, so reverting to another notetaker is mostly file moves.

Long-term Viability7.0

Series A was April 2022 and no public Series B yet; MCP Server pivot signals adaptation but not safety.

Marketing Honesty7.8

Pricing tiers and feature lists read plainly; no aspirational claims about replacing humans.

Track Record Match7.5

Zoom, Slack Fund, and Tiger Global backing in 2022 is real, but the commoditization curve is steep.

Pros

  • Tiger Global-led $16M Series A in April 2022 with Zoom and Slack Fund participating.
  • MCP Server & API and One-click AI Export to Claude or ChatGPT show clean AI-layer integration.
  • Transparent freemium with Starter at $15/seat and a free tier of unlimited 45-minute meetings.
  • Bot-less Transcription captures audio without a meeting bot joining the call.

Cons

  • Narrow lane between Gong's enterprise depth and Fireflies.ai's cheaper entry pricing.
  • ChatGPT and Otter commoditized AI meeting summaries; differentiation is thinning.
  • No public Series B since the April 2022 raise — long gap for a category this hot.

Right for

Prosumer sellers who share meeting clips with stakeholders.

Avoid if

Enterprise revenue teams who need Gong-grade call coaching.

Buyer Questions

Common questions answered by our AI research team

Pricing

How much does Grain cost per user?

Grain has a free forever plan, and paid plans start at $15/month per user for unlimited meetings, advanced AI, and conversational intelligence. The pricing page also lists a Starter tier at $19/seat/month billed annually, with no required annual contracts.

Pricing

What's included in Grain's free plan?

The free plan includes unlimited recordings, transcripts, basic AI notes, a collaborative workspace, and desktop capture, with a 45-minute meeting limit and 90-day meeting history.

Features

Does Grain need a bot in every meeting?

No. Grain offers bot-less transcription that captures your computer's audio without a meeting bot joining the call, though you can also use a bot for video recording when you can't attend.

Security

Is Grain SOC 2 compliant?

Yes. Grain holds SOC 2 Type II certification, hosts data on AWS in a dedicated VPC in the USA, and undergoes annual third-party penetration testing.

Integration

Does Grain integrate with Salesforce or HubSpot?

Yes. Grain syncs notes and properties to HubSpot or Salesforce contacts and deals, and also integrates with Pipedrive and other CRM platforms.

Alternatives to Grain

Who Grain competes with, and how each one differs

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