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AI-native master data management for unified, trusted enterprise data

Tamr is an AI-native master data management (MDM) platform for enterprises that need to unify and master data across complex systems.

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What is Tamr?

Tamr is an AI-native master data management platform that unifies and masters data across complex enterprise systems. Using AI-driven entity resolution, it identifies, matches, and consolidates records from CRM, ERP, and other sources into authoritative golden records. Its agentic data curation approach pairs AI agents with human oversight, while Tamr RealTime delivers mastered data back into operational systems as changes occur. The platform serves enterprises dealing with duplicate, inconsistent, or fragmented records spread across many business systems. Pricing is quote-based across Starter, Advanced, and Enterprise tiers, with no free plan or trial. Key capabilities include an enterprise knowledge graph, LLM connectivity through MCP, data quality monitoring, data enrichment, governance controls, and prebuilt integrations and connectors, with security and compliance features supporting enterprise deployment. It fits organizations that need trusted, deduplicated master data feeding analytics, AI initiatives, and operational workflows at enterprise scale.

About Tamr

In practice, users connect Tamr to existing data sources—CRM systems, ERPs, healthcare databases, or other enterprise applications—and the platform ingests records from those systems. Tamr's entity resolution engine identifies duplicate or related records across sources and merges them into a single, authoritative master record. Stewards can review, approve, or override AI-suggested curation decisions through a human-in-the-loop workflow before publishing clean data downstream.

Tamr offers several distinct platform capabilities beyond basic record matching. Its Enterprise Knowledge Graph connects people and organization data to surface relationships and hierarchies. Tamr RealTime pushes mastered data back into operational systems immediately after curation. The platform also supports LLM connectivity via the Model Context Protocol (MCP), allowing AI agents and large language models to query trusted master data directly. Data enrichment capabilities let users standardize and augment records using third-party data sources.

Tamr targets large enterprises in industries such as financial services, life sciences, and healthcare, with packaged data products for B2B customers, B2C customers, contacts, suppliers, healthcare providers, and healthcare organizations. It competes with traditional MDM vendors such as Informatica MDM, IBM MDM, and Semarchy, as well as newer platforms like Reltio and Ataccama. Pricing is not publicly listed and appears to be quote-based, suggesting enterprise contract pricing.

Tamr is deployed as a cloud-based platform with integration connectors for operational systems and data pipelines. It supports data governance workflows and maintains documented security, compliance, and privacy practices for enterprise deployments.

Features

AI

  • Agentic Data Curation

    Combines AI agents with human oversight to streamline and accelerate the process of curating and managing master data.

  • Entity Resolution

    Uses AI and built-in external data to identify, match, and link records across enterprise systems for more reliable mastering results.

Analytics

  • Enterprise Knowledge Graph

    Connects people and organization data to reveal relationships and insights across the enterprise data landscape.

Core

  • Data Enrichment

    Standardizes, matches, and enriches records by incorporating data from reputable third-party sources.

  • Data Governance

    Strengthens data governance and stewardship practices by ensuring master data is clean and trustworthy.

  • Data Quality

    Improves the accuracy and completeness of records through Tamr's mastering platform.

  • Golden Records

    Consolidates and unifies records from multiple source systems into a single authoritative master record per entity.

  • Tamr RealTime

    Delivers unified and mastered data immediately back into operational systems to ensure teams always have access to the most current trusted records.

Integration

  • CRM/ERP Data Unification

    Unifies and synchronizes data across CRM, ERP, and other critical enterprise systems to provide teams with fresh, trustworthy data.

  • Integration & Connectors

    Connects Tamr with operational systems, data pipelines, and enterprise applications such as CRM and ERP platforms.

  • LLM Connectivity with MCP

    Connects AI applications and agents to trusted master data using the Model Context Protocol (MCP).

Security

  • Security & Compliance

    Provides security, compliance, privacy, and trust controls governing the Tamr platform.

Preview

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Pricing Plans

Starter

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Get started quickly with analytical use cases

  • One data product and up to 50k records
  • Native connectivity to 50+ data sources
  • Data validation and standardization
  • Enrichment with open data sources

Advanced

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Supports operational and analytical use cases

  • Everything in Starter plus volume-based discounts for golden records
  • Real-time search APIs
  • APIs for job orchestration
  • Enrichment with commercial data sources

Enterprise

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Scales to the size and needs of any business; custom pricing for 10M+ IDs

  • Everything in Advanced plus multiple data products
  • Custom pricing for 10M+ IDs
  • Real-time update APIs
  • Additional capacity for development

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Buyer Questions

Common questions answered by our AI research team

Pricing

How much does Tamr cost?

Tamr uses quote-based, usage-based pricing charged per golden record — mastered output records, not input volume. Tiers are Starter (up to 50k records), Advanced, and Enterprise, with custom pricing for 10M+ IDs and no public dollar prices.

Features

What are Tamr's main data mastering features?

Tamr is an AI-native master data management platform for entity resolution, data quality, governance, and enrichment. Named capabilities include Entity Resolution, Tamr RealTime, Enterprise Knowledge Graph, Agentic Data Curation, and LLM Connectivity with MCP.

Integration

What data sources does Tamr integrate with?

Tamr offers native connectivity to 50+ sources in all tiers and runs on major cloud platforms including AWS, Azure, Google Cloud, Databricks, and Snowflake. The Advanced tier adds real-time search APIs and job orchestration APIs.

Setup

How long does Tamr take to set up?

Tamr is a multi-tenant SaaS platform, and all packages include same-day access, onboarding, and support. One customer mastered 3.2M provider records in weeks, and another cut manual data preparation by 90%.

Security

Is Tamr SOC 2 compliant?

Yes — Tamr is SOC 2 Type II certified with yearly audits, CE+ certified, and follows the NIST 800-171 framework. Data is encrypted in transit (TLS 1.2+) and at rest (AES-256), with isolated regional storage in the US, Canada, EU, UK, and APAC.

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