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ZoomInfo Review

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B2B contact and company intelligence platform for sales and marketing teams

ZoomInfo is a B2B database and intelligence platform that provides contact information and company insights for sales teams.

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About ZoomInfo

ZoomInfo is a business-to-business contact database and sales intelligence platform that serves sales, marketing, and recruiting teams. The platform maintains a database of millions of professional contacts and company profiles, providing users with detailed information including email addresses, phone numbers, job titles, and company hierarchies.

The platform's core functionality centers around prospecting and lead generation. Users can search for contacts based on various criteria such as company size, industry, location, technology usage, and job function. ZoomInfo also provides company intelligence features that offer insights into organizational structures, recent news, and business signals that may indicate sales opportunities.

ZoomInfo integrates with popular CRM systems and sales tools, allowing teams to import contact data and sync information across platforms. The platform also offers conversation intelligence capabilities through ZoomInfo Chorus, which analyzes sales calls and meetings to provide coaching insights and deal visibility.

The platform primarily targets enterprise sales teams, marketing departments, and talent acquisition professionals who need access to comprehensive B2B contact data. ZoomInfo competes in the sales intelligence and lead generation market alongside platforms like Salesforce Data.com, LinkedIn Sales Navigator, and Apollo.

ZoomInfo operates on a subscription-based model with different tiers based on features and data access levels. The platform emphasizes data accuracy and compliance, regularly updating its database through various data collection methods and verification processes.

Features

AI

  • Predictive Scoring

    AI-driven scoring that evaluates and ranks accounts based on fit and likelihood to convert.

  • ZoomInfo Copilot

    AI agent for sales and marketing that prioritizes accounts, automates research, and personalizes outreach.

Analytics

  • Buying Intent Signals

    Real-time intent detection that identifies which accounts are showing purchase signals to guide outreach prioritization.

  • Website Visitor Identification

    Company-level identification that reveals which organizations have visited a business's website.

Automation

  • ZoomInfo GTM Studio

    Campaign orchestration workspace for building and activating go-to-market campaigns using data and intent signals.

  • ZoomInfo Operations

    Data management, enrichment, and automation solution for revenue operations and CRM teams.

Core

  • GTM Workspace

    Unified workspace blending CRM, contact, and intent data to surface best-fit accounts and guide GTM teams with actionable insights.

  • ZoomInfo Marketing

    Account-based marketing and audience activation platform for demand generation teams.

  • ZoomInfo Sales

    Prospecting and pipeline acceleration tool with verified B2B data and buying intent insights.

  • ZoomInfo Talent

    Talent intelligence platform for sourcing and engaging verified candidates.

Integration

  • ZoomInfo DaaS

    High-quality, continuously refreshed B2B data-as-a-service delivered through flexible integrations.

Security

  • GDPR & CCPA Compliance

    Platform adheres to global privacy standards including GDPR and CCPA with ethically sourced and continuously refreshed data, backed by SOC 2 Type II certification.

Preview

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Product Information

About ZoomInfo

ZoomInfo is a Vancouver, Washington-based B2B go-to-market data platform offering contact and company intelligence for sales, marketing, and recruiting teams.

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