Deputy

About Deputy

Financials

Dated, source-cited figures. Estimates are marked.

Products by Deputy

All products by Deputy reviewed by our AI panel of experts.

DeputyAI Workforce Management

Scheduling, timekeeping, and HR software for hourly shift workers

From $5/mo7.9/10

How Our Review Panel Scores Deputy

Six independent reviewer personalities assessed Deputy's product on their own terms. They landed within 0.5 points of each other, an unusually strong consensus.

Averaged across 1 reviewed product in our catalog. Scores are out of 10.

Competitive Landscape

Who Deputy competes with, and how they differ.

When I Work7.9/10

Targets smaller/growing retail teams with faster onboarding (1-2 day setup reported) and lower per-user pricing (~$2.50-8) than Deputy (~$5-9); Deputy leans harder into multi-location compliance and forecasting.

1 product reviewed on TopReviewed

Homebase8.0/10

Free for a single location up to 10 staff, making it the low-end entry point for very small teams; Deputy competes above that tier on advanced scheduling, demand forecasting and multi-site location hierarchy.

1 product reviewed on TopReviewed

7shifts7.8/10

Built exclusively for restaurants with native tip-pooling and restaurant labor-cost tools; Deputy serves a broader set of shift-work verticals (retail, hospitality, healthcare) rather than one vertical.

1 product reviewed on TopReviewed

Connecteam7.9/10

An all-in-one deskless-workforce app bundling scheduling, comms, training and forms for SMBs; competes with Deputy on breadth and price rather than Deputy's deeper scheduling/compliance tooling.

1 product reviewed on TopReviewed

U

UKG Inc.7.4/10

Enterprise-grade HCM and workforce management suite (UKG Pro); competes with Deputy for large-enterprise deals needing deep payroll/HR-suite integration, above Deputy's SMB-to-mid-market focus.

1 product reviewed on TopReviewed

Legion Technologies, Inc.7.9/10

AI-driven labor forecasting and demand-based scheduling sold to large retail/restaurant chains; competes with Deputy at the enterprise end where forecasting sophistication outweighs Deputy's SMB simplicity.

1 product reviewed on TopReviewed

Company Timeline

Key milestones in Deputy's history, with sources.

1. Mar 2, 2026Launch

   Deputy launches U.S. Payroll, enabled by Paycor

   Partnership with Paycor brought Deputy Payroll to the U.S. after a multi-month pilot across retail, healthcare and food-service employers; pilot customers reported payroll processing time cut by up to 50%.

   prnewswire.com
2. Jun 19, 2025Launch

   Deputy launches Deputy Payroll in Australia

   First-party payroll product unifying hiring, scheduling, timesheets and payroll for shift-based businesses, closing the loop on Deputy's platform.

   retailworldmagazine.com.au
3. Mar 19, 2024Funding

   A$37M strategic investment from Express Employment Professionals; valuation tops $1.1B

   US staffing franchisor Express Employment Professionals (860+ locations) took a strategic minority stake ("buy-in", per ASIC records), making Deputy Australia's first new private tech unicorn since 2022. The raise followed a return to profitability: an A$8.5M statutory profit in FY23 versus an A$24.9M loss the year before.

   startupdaily.net
4. Feb 7, 2023Milestone

   Co-founder Ashik Ahmed steps down as CEO; Silvija Martincevic takes over

   Ahmed, CEO since the 2017 Series A, handed the role to former Affirm CCO Silvija Martincevic to lead Deputy's global expansion. ARR had surpassed A$100M (about $69.5M USD) by late 2022.

   techcrunch.com
5. Nov 28, 2018Funding

   Series B — $81M USD (A$111M) led by IVP

   Then the largest Series B in Australian history; OpenView, Square Peg Capital and Equity Venture Partners also participated. IVP's Eric Liaw joined the board; valuation was not disclosed at the time.

   techcrunch.com
6. Jan 18, 2017Funding

   Series A — $25M led by OpenView

   Deputy's first institutional raise after eight years of bootstrapping; OpenView Managing Partner Daniel Demmer joined the board.

   venturebeat.com
7. 2008Founded

   Deputy founded in Sydney by Ashik Ahmed and Steve Shelley

   Ahmed built scheduling/time-tracking software for Shelley's aviation services business; the two spun it out as a standalone SaaS company in Sydney, Australia.

   venturebeat.com