Face-to-face video AI SDR that qualifies website visitors and books meetings
Clara AI SDR is a video AI sales development rep that turns inbound website visitors into qualified leads and booked sales meetings.
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Clara AI SDR is a face-to-face video AI sales development rep that talks with website visitors, qualifies them and books meetings. It is built for sales and marketing teams that want inbound website traffic qualified and booked without adding SDR headcount; it does not send cold outreach. A free Starter plan includes 10 buyer conversations a month, Pay as you Go starts at $299 per month for 300 conversations plus $1 per additional buyer, and Enterprise is quote-based. Capabilities include product walkthroughs that open a live browser mid-conversation, lead scoring against BANT, MEDDIC or custom criteria, and CRM sync with HubSpot, Salesforce, Zoho CRM and Pipedrive. TopReviewed's six-seat AI review panel scored it 8.0/10, praising how qualification answers and conversation summaries land in the CRM while noting that meeting booking and product demos start at $299 a month. It fits inbound teams whose product benefits from a live demo. The vendor publishes comparisons with 1Mind, Qualified and Drift.
Setting Clara up takes three steps: create the avatar by uploading a face or generating one from a text prompt, train it on uploaded pitch decks, sales scripts, product documentation and FAQs, then launch it on a website or landing page, which the vendor says can be done within 24 hours. From then on Clara opens face-to-face video conversations with visitors, adapts the walkthrough to their industry, role and needs, and handles objections as they come up. Along the way it collects budget, timeline, authority, use case, company size and purchase intent, scores the lead against BANT, MEDDIC or custom criteria, updates the CRM, and either routes high-intent prospects to the sales team or books the meeting itself.
Clara runs on two models the vendor built in-house: Huma-1, a real-time avatar model, and Hawkeye-1, a vision model that lets Clara open a live browser mid-conversation and navigate to any URL, such as the product itself, a pricing page or integration docs. It can also present slides, images and videos. CRM sync covers HubSpot, Salesforce, Zoho CRM and Pipedrive, and inbound leads can be enriched with Apollo, Clay, Clearbit or ZoomInfo data; in HubSpot, Clara creates or updates the contact, maps qualification answers to contact properties, logs a conversation summary on the activity timeline, books into HubSpot Meetings and can create a Deal. Slack, Calendly, Zoho and Brevo connections are also listed, and Clara events such as qualified leads, booked meetings and completed conversations can trigger Zapier, n8n or Make workflows. Conversations run in all major languages, with adjustable accent, dialect, tone and communication style.
Clara is aimed at sales and marketing teams that want inbound website traffic qualified and booked without adding SDR headcount, and its plans are sized by monthly website visitors. The free Starter plan includes 10 buyer conversations a month and one concurrent session. Pay as you Go costs $299 a month for 300 conversations plus $1 per additional buyer, with 10 concurrent sessions, meeting booking, product demos, custom CRM integrations and Slack-based support. Enterprise is custom-priced and adds unlimited conversations, custom avatars and voices, a white-labelled experience and the AI SDR joining Zoom or Teams calls alongside human reps. The vendor publishes comparison pages against 1Mind, Qualified (Piper) and Drift.
Clara is inbound-only: the vendor's documentation states that it engages visitors who arrive at the site and does not send cold outreach. It lists SOC 2 Type II, GDPR, HIPAA and ISO 27001 compliance, and Enterprise customers can choose self-hosted or dedicated deployments.
Opens a live browser mid-conversation and navigates to any URL, such as the product, a pricing page or integration docs, using the in-house Hawkeye-1 vision model.
Greets website visitors as a talking video avatar that answers their questions and holds a real-time sales conversation without a form to fill in first.
Builds the AI SDR's on-screen persona from an uploaded face or one generated from a text prompt, with custom avatars and voices on the Enterprise plan.
Adapts each demo to the visitor's industry, role and needs, explains features, handles objections and presents slides, images and videos.
Enterprise customers can run a white-labelled Clara experience and choose self-hosting or dedicated deployments.
Syncs contacts, conversation records, qualification status and meetings to Salesforce, HubSpot, Zoho CRM and Pipedrive.
Connects over OAuth to create or update HubSpot contacts, map qualification answers to contact properties, log a conversation summary on the activity timeline, book into HubSpot Meetings and create Deals.
Carries conversation data into Slack, Calendly, Zoho and Brevo alongside the CRM integrations.
Emits structured events for qualified leads, booked meetings and completed conversations that trigger Zapier, n8n or Make workflows.
Holds conversations in all major languages, with configurable accents, dialects, tone and communication style.
Joins Zoom, Microsoft Teams and other meetings alongside human reps to answer technical questions, listed on the Enterprise plan.
Collects budget, timeline, authority, use case, company size and purchase intent during the conversation, scores the lead against BANT, MEDDIC or custom criteria and routes high-intent prospects to the sales team.
Books a meeting with a sales rep during the conversation and places it on the assigned rep's calendar with the conversation context attached.
Learns the company's messaging from uploaded pitch decks, sales scripts, product documentation and FAQs.
Free plan for companies with under 10K monthly website visitors, including 10 buyer conversations a month.
Most popular plan at $299/month for companies with 10K-100K monthly visitors, including 300 buyer conversations with overages billed at $1 per additional buyer.
Custom-priced plan for companies with 100K+ monthly visitors, quoted by the sales team.
Clara's signed webhooks export every transcript, so a video AI SDR pilot won't strand your pipeline data.
“Clara is a face-to-face video AI SDR whose webhooks push full transcripts and qualification answers to your own systems. Hawkeye-1 adds live browser demos, but the changelog has only one entry so far.”
Every Clara conversation ends as a signed JSON payload on your own endpoint. The conversation.completed webhook carries the full transcript, and lead.qualified carries each qualification answer. If buyers don't warm to a talking avatar, the pipeline data still stays with you.
That makes this a new selling channel I can defend, not just a cheaper SDR. Hawkeye-1 opens a live browser mid-conversation to show the product or pricing page, and Clara's own 1Mind comparison leans on that browser. SOC 2 Type II, HIPAA and ISO 27001 are listed, and the vendor says it goes live within 24 hours.
The catch is the release record. The changelog holds a single entry, the May 2026 initial release, so shipping pace is still unproven. Run a quarter on the $299 Pay as you Go plan, then check that changelog again before renewal.
Hawkeye-1 live browser demos are the difference Clara's own 1Mind comparison page leans on.
Webhooks export full transcripts, the pricing page promises no long-term contracts, and SOC 2 Type II, GDPR, HIPAA and ISO 27001 are listed.
Setup is three steps with a stated go-live within 24 hours, and the free Starter plan covers 10 conversations a month.
It turns inbound visitors into qualified, booked meetings around the clock, which adds a selling channel rather than only cutting SDR cost.
The docs cover a quickstart, BANT, MEDDIC and CHAMP presets and signed webhooks, though the changelog holds a single May 2026 entry.
Sales leaders who want a video AI SDR pilot without data lock-in.
Buyers who need a documented release cadence before committing.
Clara can carry one AI SDR from website greeting into the AE's Zoom call, on Enterprise terms.
“Clara's in-house Hawkeye-1 vision model runs live browser demos inside a face-to-face video SDR that, on Enterprise, also joins live Zoom or Teams calls. The $299 Pay as you Go plan covers the website motion but caps at 10 concurrent sessions.”
Which part of the SDR motion does Clara own by year three? More than the site widget: on Enterprise, the same AI SDR joins Zoom or Teams calls beside your reps, carrying the qualification it already did. One configured agent, first touch to AE call.
Hawkeye-1 is the capability I'd build the business case on. The in-house vision model opens a live browser mid-conversation to show your product, pricing page or docs, which the vendor pitches as its edge over Qualified's Piper. The demo stays pinned to what shipped, not last quarter's deck.
The catch: the full path sits behind a quote. Pay as you Go is $299 a month for 300 buyers, but it caps at 10 concurrent sessions, and call participation and self-hosting are Enterprise-only. If the plan is an AI front line across the funnel, budget Enterprise from day one.
Face-to-face video with live product navigation goes further than a text chat widget, and the vendor positions it against 1Mind, Qualified's Piper and Drift.
BANT, MEDDIC or custom scoring, routing of high-intent prospects and rep-calendar booking with context match how inbound revenue teams already run.
Signed webhooks for lead.qualified, meeting.booked and crm.sync.completed, plus Zapier, n8n and Make triggers, sit alongside Salesforce, HubSpot, Zoho CRM and Pipedrive sync.
Qualification answers leave through signed webhooks and CRM sync, but call participation, self-hosting and growth past 10 concurrent sessions need a custom Enterprise contract.
Two in-house models, Huma-1 for the avatar and Hawkeye-1 for live browser navigation, lift the craft above a scripted video widget.
Revenue leaders who want one AI SDR covering the site and live sales calls.
Teams who need Zoom or Teams call support without an Enterprise contract.
$299 buys 300 conversations, but 'qualified' in the billing definition is doing a lot of work.
“Pay as you Go runs $299 a month for 300 buyer conversations, then $1 per buyer, with no long-term contract. The billed unit is loosely defined, and at 480 conversations a month that gap is worth $6,480 over three years.”
Clara's billing FAQ defines a buyer conversation as "a single qualified interaction." That one word carries the invoice. Pay as you Go is $299 a month for 300 of them. Each extra buyer costs $1.
Their ROI post models 480 conversations and 168 qualified leads on a $299 spend. If all 480 bill: $299 + $180 = $479 a month, $17,244 over three years. If only qualified ones bill: $10,764. Same traffic, $6,480 apart. I couldn't find which reading applies.
The contract side is friendly. No long-term contracts. Cancellation sits in account settings. However, plans auto-renew at then-current pricing, and fees are non-refundable. Liability caps at three months of fees, $897 on the base plan. Hawkeye-1 live-browser demos carry no separate line item I could find. Pricing counts conversations and sessions only.
Pay as you Go is a self-serve card purchase through Stripe, with SOC 2 Type II and ISO 27001 listed for security review.
No long-term contracts and self-serve cancellation, offset by auto-renewal at then-current pricing and non-refundable fees.
Two of three plans are public with a stated $1 overage, though "a single qualified interaction" is the only billed-unit definition I could find.
Booked meetings and HubSpot Deals make cost per meeting countable, but the vendor's ROI examples run on illustrative inputs.
I couldn't find a seat, setup or implementation fee, so 480 conversations a month tops out near $17,244 over three years.
Inbound sales teams who want to buy without a sales call.
Buyers who need a fixed annual price locked in writing.
Clara logs non-bookers in HubSpot too, so the rep's follow-up queue starts warm.
“Clara's HubSpot integration creates or updates the contact and logs a conversation summary whether or not the visitor books, and bookings go into HubSpot Meetings. Chasing non-bookers still takes a HubSpot workflow, and booking starts on the $299 Pay as you Go plan.”
Visitors who don't book still land in HubSpot. For a rep working inbound, that's the line worth underlining. Clara's HubSpot integration creates or updates the contact, maps qualification answers to properties and logs a conversation summary on the activity timeline, booked or not. The visitor who asked real questions and left becomes a warm follow-up, not a ghost.
The ones who do book go straight into HubSpot Meetings on the assigned rep's calendar, summary attached. Clara's own comparison says HubSpot Conversations books through a Meetings link only; vendor framing, but it names the right gap. Scoring follows BANT, MEDDIC or custom criteria.
The catch is that follow-up doesn't write itself. Clara lands standard contact and activity data, so the task that chases a non-booker is a workflow your team builds. And booking only starts on the $299 Pay as you Go plan.
Booked or not, each conversation leaves a HubSpot contact with a summary on the activity timeline, so follow-up starts with context.
I couldn't find a dedicated docs site, but the HubSpot walkthrough spells out the OAuth connection, field mapping and meeting routing step by step.
Non-booker follow-up runs through workflows your team builds, and meeting booking starts on the $299 plan.
Custom qualification criteria, custom HubSpot properties and workflow triggers add depth, while custom avatars, voices and white-labelling sit on Enterprise.
It writes standard HubSpot contact, activity, Meetings and Deal data over OAuth, and also syncs to Salesforce, Zoho CRM and Pipedrive.
Inbound reps who follow up on visitors who didn't book.
Teams who expect Clara to run follow-up sequences itself.
Clara puts a talking face on your site before anyone scrolls; not every visitor will want one.
“Huma-1's video avatar opens the conversation and tailors the walkthrough, and keeping it current is mostly uploading new decks and FAQs. The free Starter plan gives you 10 conversations a month, but booking and product demos start at $299.”
A face says hello before anyone has scrolled. That's Huma-1, Clara's avatar model, and it's the whole bet: not a chat bubble in the corner but a talking person who bends the walkthrough to your industry and role. Some visitors will lean in. Some will close the tab like it's an autoplay ad.
Month three is about upkeep, and that looks light. Training is uploads: decks, scripts, docs, FAQs, and the vendor says live within 24 hours. Pricing changes, you swap a file. Accent, dialect, tone and style are adjustable in all major languages, which matters for a face that talks.
The catch is the free Starter plan. Ten conversations a month, one session at a time, and no meeting booking or product demos. Those start at $299. So free shows you the face, not the job. I also couldn't find how the video behaves in a phone browser.
Accent, dialect, tone and communication style are adjustable, and HubSpot gets a conversation summary on the activity timeline after each chat.
Qualification runs on BANT, MEDDIC or custom criteria, so a team can start on a stock framework and tune its own by month three.
I couldn't find anything on how the video avatar behaves in a phone browser, so this stays neutral.
Setup is three self-serve steps (avatar, training uploads, launch) with a vendor-stated go-live within 24 hours and a free plan to start on.
I couldn't find a status page or uptime commitment, so this stays neutral; SOC 2 Type II speaks to security, not day-to-day stability.
Sales teams who want inbound visitors qualified by a face instead of a form.
Teams who need meeting booking on a free plan.
'10X' on Clara's site means conversions, pipeline or conversations, depending on which page you read.
“Clara's product claims are concrete, from Hawkeye-1's live browser to concurrency caps stated per plan. The marketing stats are looser, and the terms delete or anonymize your data at termination with no export clause I could find.”
10X. The homepage says conversions. The testimonial block says pipeline. The Drift comparison page says 10× more conversations than text chatbots, citing the vendor's own deployment data. Same number, three metrics. A stat that flexible tends to age poorly.
Same pattern on the pricing page. The free plan offers limited Buyer Simulations and a Self-Improving Engine. I couldn't find a page explaining either. The concrete claims hold up. Hawkeye-1 opens a live browser mid-conversation. Concurrency is capped in writing: one session free, 10 on the $299 plan.
Exit looks decent. Qualification answers and conversation summaries already land in your CRM. The terms say you own your content, and it won't train core models without consent. But on termination the data is deleted or anonymized, and I couldn't find an export clause. Move what matters before cancelling.
A video avatar that opens a live browser mid-conversation is a real gap versus text chat, though the vendor's own comparisons show video rivals exist.
CRM sync keeps qualification answers and summaries in your own system, but the terms delete data on termination and I couldn't find an export clause.
I couldn't find a changelog or public product docs, so maintenance is hard to judge; Slack support is listed on the paid plan.
The '10X' figure is attached to conversions, pipeline and conversations on different pages, though the pricing page itself is specific.
Named models Huma-1 and Hawkeye-1, BANT and MEDDIC scoring and per-plan concurrency caps back the pitch, while the Self-Improving Engine goes unexplained.
Inbound sales teams who keep every lead record in their own CRM.
Teams who need a written data-export guarantee before signing.
Common questions answered by our AI research team
Clara has a free Starter plan with 10 buyer conversations a month. Pay as you Go costs $299 a month for 300 buyer conversations, with $1 per additional buyer, and Enterprise pricing is custom.
Clara's documentation lists Salesforce, HubSpot, Zoho CRM and Pipedrive. In HubSpot it creates or updates contacts, logs a conversation summary and books meetings into HubSpot Meetings, and inbound leads can be enriched with Apollo, Clay, Clearbit or ZoomInfo data.
Yes. Clara tailors each walkthrough to the visitor's industry and role and can open a live browser to show your product, pricing page or docs. Product demos come with the $299 Pay as you Go plan.
Clara can go live within 24 hours. You create the avatar from an uploaded face or a text prompt, train it on pitch decks, sales scripts, product docs and FAQs, then launch it on your website.
Yes. Clara supports HIPAA alongside SOC 2 Type II, GDPR and ISO 27001 compliance. Enterprise customers can also choose self-hosted or dedicated deployments.
Who Clara AI SDR competes with, and how each one differs
Qualified runs an AI agent (Piper) on B2B websites to identify high-intent visitors and convert them into pipeline via chat — the same website-to-pipeline motion Clara targets, but shipped as a marketing-ops platform feature rather than a standalone video-avatar teammate.
Drift engages website visitors through text-based live chat and chatbots to qualify leads and book meetings; it has no live video-avatar conversation like Clara and is now sold as part of Salesloft's revenue platform rather than standalone.
Tavus sells the same category of real-time conversational AI video agent technology as TruGen's Huma-2/Hawkeye-1 stack, via its Conversational Video Interface API, but as a general-purpose developer platform rather than a packaged sales product like Clara.
11x's AI worker Julian answers inbound leads by phone, chat, and SMS the way Clara engages website visitors, but 11x pairs it with a second worker (Alice) for outbound prospecting rather than TruGen's video-avatar approach to engagement.
Artisan's AI BDR Ava automates outbound prospecting and outreach for sales teams — a different motion from Clara's inbound, website-triggered engagement — though both are pitched as autonomous AI teammates replacing headcount.
TruGen AI is a New York-based company that builds real-time AI video agents, including Clara, an AI sales development representative that engages website visitors.
