RL environments, evaluation data, and labeling platform for AI teams
Labelbox is an AI data platform that builds RL environments, evaluation data, and labeled training datasets for AI labs and enterprises, and runs Recursion, a managed-agent platform for enterprise work.
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Labelbox is a data-centric AI platform designed to help organizations create, manage, and iterate on the training datasets needed to build machine learning models. It supports a wide range of data types including images, video, text, audio, geospatial data, and documents, making it applicable across industries such as autonomous vehicles, healthcare, retail, and technology.
The platform provides a suite of annotation tools that allow teams to label data with bounding boxes, polygons, segmentation masks, entity recognition tags, and more. Users can manage annotation workflows internally or route work to external labeling workforces. Quality assurance features, including review queues and consensus scoring, help maintain data accuracy.
Labelbox includes capabilities for model-assisted labeling, where pre-trained models generate initial predictions that human annotators then review and correct. This approach is intended to reduce labeling time and cost. The platform also supports active learning workflows, helping teams prioritize which data samples are most valuable to label next based on model uncertainty.
The platform is built for data science teams, ML engineers, and operations teams at companies developing AI products. It integrates with major cloud storage providers and machine learning frameworks, and offers an API for programmatic access.
The labeling platform is billed in Labelbox Units (LBUs): the Free plan includes 500 LBUs a month for up to 30 users, Starter is self-serve at a fixed $0.10 per LBU, and Enterprise is priced with sales. Labelbox now positions itself as the RL data engine for AI teams: Horizon builds RL environments and evals for frontier labs, and Recursion is its managed-agent platform for enterprises. Founded in 2018, the company has raised $189M and says it is profitable.
RL training gyms and evals for reasoning, tool use, and computer use across agent coding, cybersecurity, voice agents, multimodal knowledge work, and autonomous AI research, with reward signals calibrated to pass@k targets.
Expert-crafted scoring criteria covering domains such as coding, science, finance, and more for structured model evaluation.
Applied research team that publishes benchmarks and evaluation methods for frontier AI data generation, showcased at conferences such as CVPR and NeurIPS.
Head-to-head model comparisons using human preference judgments to rank AI models against each other.
Enables private AGI benchmarks, head-to-head arena evaluations, and rubric-based multimodal scoring across text, vision, and reasoning tasks.
Publishes expert evaluation results that rank and compare leading AI models across diverse topics, revealing model blind spots.
Custom assessments that measure frontier model capabilities before public release.
Automatically ensures and steers broad task and environment coverage across robotics data collection pipelines.
Enterprise agent platform: a coordinator plans a goal, specialist agents work it in parallel across your systems on Claude, GPT, Gemini or open-weight models, and a grader scores every session so graded runs become memory and training signal.
10+ built-in editors for multimodal chat, LLM evaluation, prompt/response generation, computer vision, and NLP, worked by your own team, your own vendor, or Labelbox labeling services.
Provides full-stack video, trajectories, and multimodal annotations alongside purpose-built hardware infrastructure for embodied intelligence data collection.
On-demand access to 2.6M+ contributors across 40+ countries and 200+ domains, including 50K+ PhDs and 85K+ licensed professionals.
Free plan with 500 Labelbox Units (LBUs) each month for up to 30 users; when the LBUs run out you can still access and export data but not add data rows.
Self-serve plan billed at a fixed $0.10 per LBU with no user cap; upgrade from the Billing tab with a payment method on file.
Tailored plan created with Labelbox sales; no LBU limit, with SSO and HIPAA compliance available to Enterprise teams as add-ons.
Labelbox is what serious AI labs actually use to build frontier models.
“Over 90% of leading US AI labs are on this platform — that's not marketing, that's a moat. The pivot from basic annotation to RL data and frontier evals is the right move at the right time.”
2.6 million contributors. 50K+ PhDs. Those aren't vanity numbers — that's the Alignerr Expert Network, and it's what separates Labelbox from Scale AI or CVAT in a head-to-head. When your model needs reward signals and preference pairs from credentialed domain experts, you can't fake that supply chain.
The product has clearly shifted upstream. Reinforcement Learning Data, Private AGI Benchmarks, Arena Evals — this isn't a labeling tool anymore. It's an AI training infrastructure play. That's the right bet right now. The tradeoff: if you just need fast, cheap image annotation for a computer vision team, the marketing site no longer speaks to you — the self-serve Starter plan at $0.10 per LBU is still there, but you'll find it in the docs rather than on a pricing page.
$189M raised, a business the company says is profitable, and research presence at CVPR and NeurIPS all point to a company with staying power. Pilot the free tier up to 30 users before entering a contract conversation.
Arena Evals and the Alignerr network give Labelbox ground Scale AI and Roboflow haven't publicly matched for frontier model evaluation.
Showing up to a board meeting with the vendor that 90% of leading US AI labs already use is a defensible position.
Starter is self-serve at $0.10 per LBU, so a pilot starts without a sales call; Enterprise and the frontier products are contact-only, and the free tier caps at 30 users and 50 projects.
Reinforcement Learning Data and Private AGI Benchmarks advance model-building programs — this isn't cost reduction, it's capability.
$189M raised, a stated profitable business, partnering with 90%+ of leading US AI labs and publishing at CVPR/NeurIPS indicates durable institutional traction.
AI labs and ML teams building or fine-tuning foundation models who need expert annotation, RL data, and private benchmarking in one place.
You need quick, low-cost image labeling and want a vendor whose roadmap still centers on that work.
Labelbox has quietly become the data infrastructure layer for frontier AI labs.
“90%+ of leading US AI labs on the platform is a pipeline signal, not a marketing claim. If your org is building foundation models or post-training pipelines, this is where the category is converging.”
The Alignerr Expert Network — 2.6M+ contributors, 50K+ PhDs, 85K+ licensed professionals across 200+ domains — is the kind of labor supply that takes years to assemble. Scale AI has comparable depth, but Labelbox's pivot toward knowledge work rubrics and RLHF preference pairs shows they're tracking where model training is actually headed, not where it was in 2021. That's a meaningful architectural bet.
The free tier caps at 30 users and 50 projects, which is generous for evaluation, and Starter lifts the user cap at a fixed $0.10 per LBU without a sales call. Enterprise pricing is contact-only, and so is the frontier work — Horizon, Terra and Recursion publish no price — which means budget visibility for the strategic bets arrives only in a sales cycle — that's the operational friction point every Head of Data needs to plan around.
If we adopt this, in 3 years we've either built a durable data factory on top of a platform that's becoming the category standard, or we've handed a vendor significant leverage over our training pipeline. CVAT stays open-source and portable. Labelbox does not. That's the constraint you're accepting.
Partnering with 90%+ of leading US AI labs positions Labelbox ahead of Roboflow for enterprise and closer to Scale AI than public pricing suggests.
Active learning, model-assisted labeling, and consensus scoring map directly to how ML data teams actually iterate on dataset quality.
API access plus major cloud storage integrations cover the standard MLOps stack, and the developer docs and Python SDK reference give implementers real support.
Deep workflow integration creates real switching costs; the release notes show what shipped, not what's coming, so roadmap visibility stays low for a 3-year planning horizon.
Knowledge Work Rubrics, Private AGI Benchmarks, and Arena Evals signal genuine investment in post-training methodology, not just annotation tooling.
ML and data teams at enterprises or AI labs building post-training pipelines who need managed labeling, evaluation infrastructure, and domain-expert workforce in one platform.
Your team needs cost transparency upfront or wants to retain full pipeline portability without vendor dependency.
$0.10 per LBU makes Labelbox platform spend forecastable, but SSO, HIPAA and Horizon still need quotes.
“Starter's fixed $0.10 per LBU makes platform spend forecastable, though the bill moves with every row stored or labeled. Enterprise, the SSO and HIPAA add-ons and the Horizon, Terra and Recursion services are quoted by sales.”
Hit 500 LBUs on Free and you can't add rows, labels or predictions until next month. Data stays exportable. Starter bills instead: card in the Billing tab, fixed $0.10 per LBU, no user limit.
Annotate charges 1 LBU per labeled row, once. Model charges 1 per 5 rows. Catalog charges 1 per 60 stored rows, monthly. Price the docs' own case: 60,000 images with Foundry predictions, 10,000 labeled. The docs bill 23,000 LBU in the first period, $2,300 including a month of storage, then $100 a month to keep the rows. Three years: $5,800, if the dataset stops growing. Rows move this bill. Seats don't.
The catch is everything off the meter. Foundry inference bills on top, by volume, model and task. SSO and HIPAA are Enterprise add-ons, requested through sales. I couldn't find prices for Horizon, Terra or Recursion. Enterprise is quote-only; its downgrades go through sales too.
Starter upgrades by card, active once payment clears, or by US ACH; add-ons bill separately, and Enterprise terms run through a technical account manager.
Starter cancels from the Billing tab with downgrades at the next cycle, but Enterprise downgrades and billing changes go through sales, and I couldn't find term lengths.
Starter's $0.10 per LBU and the per-product consumption table are public, but Enterprise, SSO, HIPAA and the Horizon, Terra and Recursion services are sales quotes.
Unit cost per row is calculable, $0.10 per labeled image and $0.02 per row for Model pre-labels, but I couldn't find throughput benchmarks to set against it.
The platform line models exactly, with 60,000 stored rows at $100 a month on Starter, but Foundry inference, labeling services and Enterprise add-ons sit outside it.
ML teams who budget labeling by the data row.
Buyers who need SSO priced before a sales call.
Labelbox's labeling app reads your own buckets, but even skipped rows land on the LBU meter.
“Catalog reads assets in place from S3, Google Cloud Storage or Azure Blob through IAM delegated access, and Annotate ships 10+ editors plus model-assisted labeling through the SDK. Starter is self-serve with no user or project cap, so the number to watch day to day is LBU consumption.”
Assets can stay in your own bucket. IAM delegated access lets Labelbox read straight from S3, Google Cloud Storage or Azure Blob, and Catalog layers vector and traditional search over 25+ cloud sources. Annotate carries 10+ editors, computer vision through LLM evaluation, and model-assisted labeling runs from the SDK as well as the app.
The gauge a team lead watches is the LBU meter. A labeled row costs 1 LBU once, every 60 stored rows cost 1 a month, and skipped rows count as labeled, so a messy queue shows up in usage. Starter unlocks from the Billing tab with no user or project cap and 5,000 API requests a minute against Free's 1,500. The catch is Free's hard stop: past 500 monthly LBUs you can export, not add rows or labels.
One oddity: labelbox.com's product menu lists Recursion, Horizon and Terra, while the labeling app is documented at docs.labelbox.com. Those docs read like operators wrote them. Model runs cap at 20 below Enterprise, though.
Catalog, 10+ Annotate editors and model-assisted labeling cover the daily loop, and moving past Free is a Billing-tab upgrade, but Free halts new rows and labels once 500 monthly LBUs are spent.
The Limits page tabulates every cap per plan and the LBU guide walks through worked consumption examples, which reads like it was written for the people running the queues.
Metering is the recurring chore: labeled rows, stored rows and model rows each draw LBUs, and skipped rows count as labeled, so someone has to watch usage every week.
Custom embeddings, 100 custom metadata fields on Starter, Foundry pre-labels and model error analysis give real depth, though model runs cap at 20 below Enterprise.
IAM delegated access reads assets in place from S3, Google Cloud Storage or Azure Blob, and the SDK handles imports, exports and model-assisted labeling without living in the UI.
ML engineering teams who keep training data in their own cloud buckets.
Your team needs directly uploaded data stored in the EU.
Labelbox went from labeling tool to AI lab backbone, and it shows
“This isn't the Labelbox you remember. It's now a full data factory for frontier AI teams, with 2.6M+ expert contributors and private benchmark tools that Scale AI has to take seriously.”
The product has clearly pivoted hard toward the serious AI lab buyer. The Alignerr Expert Network — 2.6M+ contributors, 50K+ PhDs, 40+ countries — isn't a freelancer pool, it's infrastructure. The reinforcement learning data features, Arena Evals, and Private AGI Benchmarks tell you exactly who this is built for: teams post-training foundation models, not someone labeling product photos. That's a real identity. Focused beats broad most days.
The free tier caps at 30 users and 50 projects, which is generous for evaluation. Past that, Starter is self-serve at a fixed $0.10 per LBU with no user limit. The catch for daily users is metering: labeled rows, stored rows and model runs all burn LBUs, so turning that rate into a monthly bill means working through the docs' consumption tables.
The web-only platform and zero mobile parity makes sense for annotation-heavy workflows, but it's worth naming. This is a desktop job, full stop. Onboarding a new ML engineer will take more than ten minutes — the feature surface is wide and the enterprise framing doesn't hold your hand much. Month three, though? Probably feels like home.
The live multimodal chat editor and AI critic tools suggest real design investment, and the public release notes show rough edges getting filed down, from consensus-scoring fixes to saved column layouts.
The feature set spans robotics data, custom evals, and RL pipelines — discoverable for ML engineers over time, but steep for anyone new to data-centric AI workflows.
Web-only platform — annotation workflows don't translate to mobile and there's no evidence of any mobile experience at all.
Free tier entry is genuinely accessible at $0 with model-assisted labeling included, but the enterprise framing and wide feature surface means first-timers are doing homework before they're doing work.
Partnering with over 90% of leading US AI labs suggests the infrastructure holds under serious load, and public release notes document fixes as they ship.
AI labs and enterprise ML teams building or fine-tuning foundation models who need managed annotation, evaluation, and RL data pipelines at scale.
You're a small team or solo practitioner who wants flat, predictable pricing and a tool you can learn in an afternoon.
2.6M contributors and 90% of US AI labs — that's not marketing fluff, that's a moat
“Labelbox has quietly pivoted from 'data labeling tool' to 'AI data factory for frontier model builders.' The positioning shift is real, and the customer signal backs it up.”
Three tells worth naming. One: the only published price — a fixed $0.10 per LBU on the Starter plan — sits in the docs rather than on a pricing page, and Horizon, Terra and Recursion are quoted through sales. Two: the Alignerr headcounts — 2.6M contributors, 50K PhDs — are vendor-stated, with nothing independent behind them. Three: the homepage now leads with RL environments and Recursion, a managed-agent platform, while the labeling app underneath still ships regular release notes. The old identity and new reality are out of sync.
The differentiation is real, though. Alignerr's 50K+ PhDs and 85K+ licensed professionals isn't something Scale AI or CVAT can replicate overnight. Private AGI benchmarks and Arena Evals put Labelbox inside the model development loop — not just upstream of it. That's a stickier position than annotation-only competitors.
Exit portability is the honest concern. Deep workflow integration, managed labeling services, and custom evals create lock-in by design. API access exists, but the Alignerr expert network isn't portable anywhere. If direction shifts, migration is painful.
RLHF data pipelines plus 2.6M on-demand contributors plus private AGI benchmarks is a bundled offering Scale AI competes on but CVAT and Roboflow can't touch.
API exists, but Alignerr's expert network, managed evals, and custom benchmarks are deeply proprietary — you can't migrate the workforce or the rubrics.
Strong customer signal, $189M raised, a stated profitable business and public release notes show a real team shipping real work.
Vendor-stated headcounts carry the pitch and the one published price sits in the docs rather than on a pricing page, while the frontier products are quote-only — claims you can't check until you're in a sales cycle.
Partnering with 90%+ of leading US AI labs and presenting at CVPR and NeurIPS matches the pattern of durable infrastructure vendors, not flash-in-pan annotation tools.
AI labs and ML teams building or fine-tuning foundation models who need managed annotation, RLHF data, and private model evals under one roof.
You're an SMB or indie team — Starter covers the labeling app self-serve, but the frontier products are an enterprise sales conversation you're not ready for.
Common questions answered by our AI research team
Labelbox bills in Labelbox Units (LBUs). The Free plan includes 500 LBUs a month for up to 30 users, Starter charges a fixed $0.10 per LBU with no user cap, and Enterprise removes the LBU limit.
Horizon builds RL environments and evals for reasoning, tool use, and computer use across agent coding, cybersecurity, voice agents, and autonomous AI research. Its WorldSim simulator recreates GitLab, Jira, CRM, email, and chat with realistic business data.
Yes. Terra, the Labelbox robotics data engine, records egocentric and teleoperated demonstrations on seven purpose-built capture rigs with up to four synced cameras, then annotates and validates them for pre-training, post-training, and evals.
Yes. IAM delegated access lets Labelbox read assets that stay in your own AWS S3, Google Cloud Storage, or Azure Blob Storage. You can also import a JSON file of pre-signed URLs or upload files directly to Labelbox.
Yes. The Labelbox compliance program covers SOC 2 Type II, GDPR, CCPA, and HIPAA, and all hosted data is encrypted at rest with AES-256. Hosted data lives on Google Cloud in the US, and Labelbox does not offer EU data storage.
Who Labelbox competes with, and how each one differs
Scale AI is the category leader in the same pivot toward frontier-lab data work, pairing labeling infrastructure with RLHF/evaluation services for the largest AI labs at greater scale and a higher valuation than Labelbox.
Snorkel AI competes on the tooling end with programmatic, weak-supervision labeling that reduces manual annotation volume, versus Labelbox's heavier reliance on a paid human expert workforce (Alignerr).
Mercor is a talent marketplace that recruits and vets domain experts to train and evaluate frontier models for labs like OpenAI and Anthropic -- the same expert-workforce niche as Labelbox's Alignerr network, without Labelbox's software/annotation tooling layer.
Turing builds training environments and AGI research data for foundation-model developers alongside its original developer-staffing marketplace, putting it in direct overlap with Labelbox's frontier-lab data-factory pivot, though Turing still derives revenue from software-engineering placement too.
V7 Labs focuses on computer-vision and document annotation tooling (auto-labeling, workflow automation) rather than Labelbox's broader push into RL environments and expert-driven evaluation for LLMs.
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Labelbox is a San Francisco-based data labeling and AI training platform used by AI labs and enterprises to build custom datasets and fine-tune foundation models.