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Avoma Review

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AI meeting assistant for notes, insights, and coaching

Avoma is an AI meeting assistant that records, transcribes, and analyzes conversations.

Avoma, Inc.·Founded 2017·From $19/moFree PlanFree TrialAI Meeting AssistantsAI AnalyticsAI Productivity

AI Panel Score

7.8/10

6 AI reviews

Reviewed

AI Editor Approved

About Avoma

Avoma is an AI meeting assistant and conversation intelligence platform that covers the full lifecycle of a meeting — from preparation through follow-up. It automatically joins video calls on platforms like Zoom, Google Meet, and Microsoft Teams to record and transcribe conversations in real time, then generates AI-powered summaries, action items, and topic breakdowns.

The platform is primarily aimed at revenue-facing teams, including sales, customer success, and account management professionals. It helps these users reduce manual note-taking, ensure consistent follow-through on action items, and capture institutional knowledge from customer interactions without relying on memory or manual documentation.

Beyond basic transcription, Avoma includes conversation intelligence features such as talk-time analysis, keyword tracking, and coaching tools. Managers can use these capabilities to review calls, identify coaching opportunities, and track trends across their team's conversations over time.

Avoma also integrates with CRM platforms like Salesforce and HubSpot, automatically syncing notes and call data to reduce duplicate data entry. This positions it as a productivity and process tool as much as a meeting recorder, fitting into existing sales and customer success workflows rather than requiring teams to adopt a separate system.

In the broader market, Avoma competes with tools like Gong, Chorus, and Fireflies.ai. It differentiates itself by offering a broader feature set at a relatively accessible price point, targeting mid-market and SMB teams that may find enterprise-focused alternatives cost-prohibitive.

Features

AI

  • AI Win-Loss Analysis

    Automatically produces objective win-loss analysis for every deal using AI-generated insights.

  • AI-generated Note-taking

    Automates meeting notes using custom templates for different meeting types.

  • AI-generated Smart Chapters

    Segments meeting recordings into topic-based chapters so users can quickly review specific areas of interest.

  • Ask Avoma AI Copilot

    An AI chatbot that answers questions based on meeting content and conversation data.

  • Live Answer Assistant

    Provides real-time AI-generated answers to help reps handle objections during live calls.

  • Real-time Transcription

    Automatically transcribes meetings live in 40+ languages (75+ listed elsewhere on the page).

Analytics

  • AI Call Scoring

    Automatically scores and coaches calls for 100% of conversations using AI without manual review.

  • Deal & Churn Risk Alerts

    Generates proactive risk alerts for deals and churn based on conversation data and CRM engagement signals.

Automation

  • AI-generated Follow-up Emails

    Automatically drafts follow-up emails after meetings to speed up post-meeting communication.

  • Automatic CRM Data Entry

    Automates custom CRM field updates for sales methodologies such as MEDDIC and SPICED.

  • Scheduler & Lead Router

    Automates 1:1, group, and round-robin scheduling while routing and qualifying inbound leads using complex rules and web form data.

Customization

  • Custom Smart Trackers

    Tracks user-defined keywords and topics across conversations using semantic matching for accurate detection.

Preview

Avoma desktop previewAvoma mobile preview

Pricing Plans

Startup

$19/monthly

Per recorder seat/month annual ($29 monthly). Up to 25 paid seats, unlimited 1:1 scheduler, AI assistant.

  • Up to 25 paid seats
  • Unlimited free view-only seats
  • Unlimited 1:1 scheduling
  • Automatic video recording
  • Unlimited real-time transcription
  • Unlimited AI summary notes
Popular

Organization

$29/monthly

Per recorder seat/month annual ($39 monthly). Custom AI topics, group scheduling, conversation intelligence, API.

  • Up to 100 paid seats
  • Custom AI topics & templates
  • Group and round-robin scheduling
  • Conversation intelligence (limited)
  • Smart playlist & AI automations
  • API integration & webhooks

Enterprise

$39/monthly

Per recorder seat/month. Minimum 10 seats. SSO, HIPAA, designated success manager.

  • Minimum 10 paid seats
  • Designated success manager
  • Unlimited usage intelligence
  • SSO (SAML/OIDC)
  • HIPAA compliance
  • Mutually signed DPAs

AI Panel Reviews

The Decision Maker

The Decision Maker

Strategic bet, vendor viability, timing, adoption approval
8.0/10

Avoma raised $15M against Gong's $600M and is still independent eight years in — that's the bet.

Avoma closed a $12M Series A led by Headline in December 2021 and prices the AI meeting assistant at $19 per recorder seat — about half what Gong charges. The catch is the funding gap, so this is a mid-market call, not an enterprise standard.

Gong raised over $600M. Chorus got acquired by ZoomInfo. Avoma raised $15M and is still independent eight years in.

Aditya Kothadiya and two co-founders launched out of Palo Alto in 2017 and closed a $12M Series A led by Headline in December 2021. The Startup tier at $19 per recorder seat and Ask Avoma AI Copilot included from day one keep mid-market CFOs in the conversation. AI Call Scoring claims 100% coverage without manual review — that's the line that gets a sales VP off the fence.

But the catch is the funding gap. Gong owns the enterprise distribution and Chorus has Salesforce's blessing through ZoomInfo, so Avoma wins on price and breadth for a 50-rep revenue org, not a 5,000-seat enterprise rollout. Pilot ten reps on the Organization tier for one quarter before signing the annual.

Competitive Positioning7.5

Solid third behind Gong and Chorus, ahead of Fireflies.ai on conversation-intelligence breadth.

Reputation Risk7.5

Recognized in the category but not the default name a board will ask about.

Speed to Value8.5

Startup tier at $19 per seat and unrestricted 14-day trial without a credit card make rollout cheap to test.

Strategic Fit8.0

Clear use case for mid-market revenue teams with CRM sync to Salesforce and HubSpot.

Vendor Viability7.5

Eight years in, $15M raised across two rounds, still independent — durable but capital-light versus Gong.

Pros

  • Startup tier at $19 per recorder seat undercuts Gong and Chorus on entry pricing for mid-market teams.
  • Ask Avoma AI Copilot and AI Call Scoring claim 100% call coverage without manual review.
  • Unrestricted 14-day trial with all add-ons enabled and no credit card lowers procurement friction.
  • Eight years in market with $15M raised and still independent — no acquisition-overhang risk.

Cons

  • Funding gap versus Gong and ZoomInfo-owned Chorus limits enterprise distribution and partner depth.
  • Brand recognition trails Gong with executive buyers, so it carries more explanation overhead in board reviews.

Right for

Revenue leaders who run mid-market sales teams under 100 seats.

Avoid if

Enterprise buyers who need Gong's deal-intelligence depth.

The Domain Strategist

The Domain Strategist

Craft and strategy in the product's domain — adapts identity per category, same lens
8.0/10

Avoma packages the full meeting lifecycle for $19, where Gong still gates conversation intelligence at enterprise pricing.

Avoma, founded 2017 in Palo Alto by Aditya Kothadiya, Devendra Laulkar, and Albert Lai, bundles scheduling, AI notes, CRM sync, and coaching on $18.2M total funding. For a COO picking the revenue-meeting substrate through 2029, the call is whether all-in-one breadth beats Gong's depth or Fathom's free tier.

Meeting-AI vendors pick a slice — Fathom owns notes, Gong owns coaching, Chorus owns CRM-side enrichment. Avoma ships the whole loop: Scheduler & Lead Router, AI summary notes, Ask Avoma AI Copilot, and AI Call Scoring across 100% of conversations. For a COO running a 30-rep revenue org through 2029, that consolidation is the strategic call.

Startup opens at $19 per recorder seat monthly on annual billing, capped at 25 seats. Organization at $29 unlocks Custom Smart Trackers and API access. Headline led a $12M Series A in 2021 on $18.2M total. The schema choice favors one vendor over a Gong-plus-Calendly-plus-Outreach stack.

But the catch is depth ceiling. AI Call Scoring covers MEDDIC and SPICED, but Gong's deal-execution analytics and Chorus's ZoomInfo enrichment still set the enterprise bar. Fine for a mid-market COO consolidating spend; thinner for a 200-rep org defending forecast accuracy.

Category Positioning8.0

Clear all-in-one challenger to Gong and Chorus at a $19 entry point with HIPAA on Enterprise.

Domain Fit8.2

Scheduler, notes, CRM sync, and coaching are shaped exactly how a mid-market revenue COO actually runs ops.

Integration Surface7.8

Calendar, conferencing, dialer, CRM, and collaboration tools are confirmed; specific named integrations are undisclosed.

Long-term Implications8.0

Consolidating 3-4 point tools onto one $19 substrate reduces vendor sprawl through 2029.

Strategic Depth7.8

Broad lifecycle coverage with AI Call Scoring on 100% of calls, but Gong still owns deal-execution depth.

Pros

  • All-in-one platform spans scheduling, notes, coaching, and CRM sync — replaces three or four point tools.
  • Transparent $19 Startup tier on annual billing undercuts Gong and Chorus on accessibility.
  • AI Call Scoring covers 100% of conversations with MEDDIC and SPICED methodology templates baked in.
  • 14-day unrestricted trial includes all add-ons without requiring a credit card.

Cons

  • Deal-execution analytics still trail Gong's depth for enterprise revenue orgs over 200 reps.
  • Conversation Intelligence sits as a $29 add-on, eroding the all-in-one pricing pitch at scale.
  • Specific named CRM and dialer integrations are not disclosed on the public marketing surface.

Right for

Mid-market COOs who want one platform for the full meeting lifecycle.

Avoid if

Enterprise revenue orgs who need Gong-grade deal-execution analytics.

The Finance Lead

The Finance Lead

Money, total cost of ownership, contracts, procurement math
7.8/10

$19 sticker but Conversation Intelligence at $29 doubles the bill for teams that want coaching.

Avoma's Startup tier is $19/seat annual — below Gong and Chorus — but Conversation Intelligence and Revenue Intelligence each add $29/seat. A 20-seat team running both add-ons lands at $18,480/year, before SSO at the Enterprise tier.

The sticker is honest. The bundle isn't. Avoma's Startup tier runs $19/seat annual — under Gong and Chorus by a wide margin. But Conversation Intelligence is a $29/seat add-on. Revenue Intelligence another $29. Want both? You're at $77/seat before SSO.

A 20-seat team on Startup plus Conversation Intelligence runs $11,520/year. Add Revenue Intelligence and it's $18,480. Compare Fireflies.ai Business at $19/seat with coaching included. Avoma wins on depth — Ask Avoma copilot, AI Call Scoring, Custom Smart Trackers — but modular pricing makes year-3 modeling harder.

SSO sits in Enterprise at $39/seat, 10-seat minimum — $4,680/year floor. Founded 2017, $15M raised, Series A led by Headline in 2021. The 14-day trial unlocks all add-ons, no card. The catch: bundle discounts cap at 15%, so procurement can't negotiate the meter.

Billing & Procurement7.8

Self-serve checkout and per-recorder-seat clarity, but the 15% bundle discount cap limits negotiation room.

Contract Flexibility7.5

14-day no-card trial and annual discount up to 33%, but no public auto-renewal or termination terms.

Pricing Transparency8.0

All three tiers and three add-ons published with annual vs monthly rates; modular stacking adds mental math.

ROI Clarity7.8

AI Call Scoring claims 100% coverage and AI Win-Loss Analysis ships measurable signals to CRM.

Total Cost of Ownership7.2

Cheap $19 sticker but Conversation Intelligence and Revenue Intelligence add $29 each, and SSO gates to Enterprise.

Pros

  • Startup tier at $19/seat annual undercuts Gong and Chorus on sticker.
  • 14-day trial unlocks all add-ons with no credit card required.
  • AI Call Scoring automates coaching across 100% of calls without manual review.
  • Ask Avoma copilot answers questions across the meeting corpus.

Cons

  • Conversation Intelligence and Revenue Intelligence each add $29/seat to the base price.
  • SSO and HIPAA gated to Enterprise tier with a 10-seat minimum.
  • Bundle discount caps at 15% — limited procurement leverage on the meter.

Right for

Mid-market revenue teams who need conversation intelligence at SMB pricing.

Avoid if

Buyers who want one bundled price without modular add-ons.

The Domain Practitioner

The Domain Practitioner

Daily hands-on reality in the product's domain — adapts identity per category, same lens
7.8/10

Avoma's Automatic CRM Data Entry kills the post-demo Salesforce grind sales reps actually do every day.

Avoma packs CRM auto-entry, Smart Chapters, and Ask Avoma into a $19 Startup tier that undercuts Gong on paper. But Conversation Intelligence — the part most revenue teams actually want — is a separate $29/seat add-on.

AEs lose thirty minutes after every demo updating Salesforce. Avoma's Automatic CRM Data Entry maps custom fields to MEDDIC and SPICED stages, so the post-call ritual collapses into review-and-confirm. Smart Chapters segment the recording by topic — finding the pricing objection means clicking "Pricing," not scrubbing the timeline.

Ask Avoma answers "what did they say about Salesforce Einstein" without rewatching. AI Call Scoring runs against 100% of calls; Gong gates depth behind license tier, and Chorus still leans on manager review. Startup at $19/seat annual ($29 monthly) covers 25 seats, and the 14-day trial unlocks add-ons with no credit card.

But the headline $19 is the AI Meeting Assistant standalone. Conversation Intelligence — Deal Risk Alerts, Custom Smart Trackers, Live Answer Assistant — is a separate $29/seat add-on. Fireflies.ai Business sits at $19 annual but pools AskFred credits. The pay-only-for-what-you-need pitch nudges revenue teams toward the bundle anyway.

Day-3 Reality7.8

Automatic CRM Data Entry and Smart Chapters genuinely reduce the post-call grind AEs do every day.

Documentation Practitioner-Fit7.6

The pricing and help pages read sales-fluent, with explicit MEDDIC and SPICED examples rather than generic marketing copy.

Friction Surface7.4

The Meeting Assistant vs Conversation Intelligence split forces tier-math friction once a team scales past basic notes.

Power-User Depth7.7

Custom Smart Trackers, AI Sales Methodology Scoring, and Live Answer Assistant give senior reps real depth beyond transcription.

Workflow Integration8.2

Native Salesforce and HubSpot sync with custom-field mapping for MEDDIC and SPICED fits revenue workflows directly.

Pros

  • Automatic CRM Data Entry maps custom fields to MEDDIC and SPICED, killing the post-call Salesforce ritual.
  • AI Call Scoring runs against 100% of calls without waiting on manager review.
  • Startup tier at $19/seat annual is genuinely accessible for SMB and mid-market sales teams.
  • Smart Chapters and Ask Avoma make recording review searchable instead of scrub-based.

Cons

  • Conversation Intelligence is a separate $29/seat add-on on top of the headline price.
  • Live Answer Assistant and Deal Risk Alerts live behind the upsell, not the base plan.
  • Enterprise tier has a 10-seat minimum, pricing out small teams that need SSO or HIPAA.

Right for

Mid-market sales teams who need conversation intelligence without Gong's price floor.

Avoid if

Solo founders who only need a transcript and a summary.

The Power User

The Power User

Daily human experience, onboarding, polish, learning curve, reliability
7.8/10

Avoma stacks $19, $29, and $39 against Gong's call-sales tactic — and ships an actual meeting assistant.

Avoma is an all-in-one meeting assistant with Ask Avoma AI Copilot, Smart Chapters, and AI Call Scoring stacked onto scheduling and revenue intelligence. Pricing runs $19/$29/$39 per recorder seat annual, which undercuts Gong and reads transparent next to Chorus or Fireflies.ai.

Three pricing tiers at $19, $29, and $39 a recorder seat. That's the story Avoma wants you to read first — and after looking at Gong's call-sales page, you get why. Fireflies.ai sits cheaper, but the $19 floor here buys a meeting assistant, not just a transcription bot.

The feature list is wide. Ask Avoma AI Copilot chats with your meetings, Smart Chapters carve transcripts into topic chunks so you're not scrubbing a timeline, and AI Call Scoring rates 100% of calls without a manager touching it. Founded 2017 in Fremont — the docs indicate a mid-market sales pitch with MEDDIC and SPICED scoring built in.

But the catch is that 'all-in-one' is also six products in a trench coat. Scheduler, dialer hooks, revenue intelligence — surface area's huge for a team of five. Mobile is listed on iOS and Android, which is more than most call-coaching tools bother with.

Daily Polish7.8

Smart Chapters and topic breakdowns show attention to the recurring meeting-review workflow.

Learning Curve7.2

All-in-one surface area — scheduler, copilot, scoring, revenue intelligence — is a lot to absorb past month one.

Mobile Parity7.8

Ships actual iOS and Android apps, not the web-only norm for call-coaching tools.

Onboarding Experience8.0

The 14-day trial is unrestricted with add-ons and skips the credit-card gate.

Reliability Feel7.7

Eight years in market and a 4.6/1,338 aggregate rating in the schema data suggest a stable product.

Pros

  • Transparent $19/$29/$39 tiering undercuts Gong without hiding behind a sales call.
  • Ask Avoma AI Copilot and Smart Chapters make recordings genuinely re-watchable instead of timeline scrubbing.
  • AI Call Scoring covers 100% of calls without manager spot-checks.
  • 14-day trial is unrestricted with add-ons and skips the credit card.
  • Mobile apps on iOS and Android beat the web-only norm in this category.

Cons

  • Six products in a trench coat — scheduler, dialer, revenue intelligence — is wide surface area for small teams.
  • Enterprise tier has a 10-seat minimum that prices out smaller buyers it otherwise courts.
  • Pricing mixes per-seat with add-on math, making true monthly cost harder to ballpark.

Right for

Mid-market sales teams who need conversation intelligence without Gong's price tag.

Avoid if

Solo founders who only need basic meeting transcription.

The Skeptic

The Skeptic

Contrarian. Watch-outs, deal-breakers, broken promises, category patterns
7.5/10

Twelve features at $19/seat — Avoma's mid-market squeeze is real but narrow against Gong and Fireflies.

Avoma raised a $12M Series A led by Headline in late 2021 and prices Startup at $19/seat annual, undercutting Gong's sales-call pricing. The catch is that 'all-in-one' competes with Fireflies.ai on price and Gong on enterprise depth — narrow lane to hold.

Twelve named features for a meeting-notes tool. That's a yellow flag for me — usually scope creep or churn-prevention. But Avoma launched in 2017, raised a $12M Series A led by Headline in late 2021. Real funding, not vapor.

Pricing is the honest part. $19/seat for Startup, $29 for Organization, $39 Enterprise — annual. Gong and Chorus don't publish numbers; you call sales and find out it's five figures. Ask Avoma AI Copilot and AI Call Scoring at 100% coverage are real features, not slide-deck promises.

But the category math worries me. Fireflies.ai is cheaper at the entry tier. Gong owns enterprise mindshare. Avoma's mid-market lane is real but narrow — and 'all-in-one' usually means good-enough everywhere, deep nowhere. Exit is clean: transcripts export, CRM syncs reverse. Worth a 14-day trial, hedged on the moat.

Competitive Differentiation6.8

Squeezed between Fireflies.ai at lower price and Gong at enterprise depth.

Exit Portability8.0

Transcripts export cleanly and CRM syncs to Salesforce and HubSpot are reversible.

Long-term Viability7.4

Total $18.2M raised plus HubSpot Ventures on the cap table — real but small runway.

Marketing Honesty7.5

Pricing is published with three clear tiers; 'all-in-one' is the one buzzword tell.

Track Record Match7.6

Nine years in market with named investors and a $12M Series A from Headline in 2021.

Pros

  • Published pricing at $19/$29/$39 per seat is rare in conversation intelligence where Gong and Chorus hide behind sales calls.
  • Ask Avoma AI Copilot and AI Call Scoring at 100% coverage cover real revenue-team workflow.
  • $12M Series A led by Headline in 2021 with HubSpot Ventures on the cap table signals partner alignment.
  • 14-day trial includes all add-ons with no credit card required.

Cons

  • Fireflies.ai is cheaper at the entry tier and stronger as a brand in the meeting-notes lane.
  • Mid-market squeeze between Gong's enterprise depth and Fireflies' SMB price is a narrow lane to defend.
  • 'All-in-one' positioning often signals good-enough at everything and deep at nothing.

Right for

Mid-market sales teams who want one tool for recording scheduling and CRM sync.

Avoid if

Enterprise buyers who need deep conversation intelligence at Gong scale.

Buyer Questions

Common questions answered by our AI research team

Pricing

Can I buy only the AI Meeting Assistant at $19/user/month without paying for Conversation Intelligence or Revenue Intelligence features?

Yes. Avoma explicitly states 'All-in-one doesn't mean you have to buy all at once. Start with what you need, and then scale with confidence.' The AI Meeting Assistant is available at $19/user/month (annual billing) as a standalone plan, separate from the Conversation Intelligence add-on at $29/user/month.

Features

Does Avoma's AI Call Scoring cover 100% of calls automatically, and can I customize the scoring criteria for sales methodologies like MEDDIC or SPICED?

Yes, Avoma's AI Call Scoring automates call coaching and scoring for 100% coverage using AI. The platform also supports automatic tracking and scoring of sales methodologies including MEDDIC and SPICED through its AI Sales Methodology Scoring feature.

Features

How does Avoma's inbound lead routing work with website forms — can it qualify prospects and route them to the right rep based on form field data?

Yes. Avoma's Scheduler & Lead Router includes 'Inbound Routing for Website Forms' that automates the qualification of prospects with complex rules and web form data. It can assign leads based on weighted distribution or availability and route them to the right rep automatically.

Pricing

Does the 14-day free trial include all add-ons like Conversation Intelligence and Revenue Intelligence without requiring a credit card?

Yes. The 14-day free trial covers all features of Avoma including all add-ons, and the content explicitly states 'Credit card is not required.' The pricing page also confirms it is an 'Unrestricted trial with all Add-ons enabled.'

Integration

Which CRM and conferencing tools does Avoma integrate with, and does it automatically update custom CRM fields after meetings?

The content confirms Avoma integrates with Calendar, Conferencing, Dialer, CRM, and Collaboration tools, but specific named tools are not listed in the provided content. It does confirm that Avoma automates custom CRM field updates for methodologies like MEDDIC and SPICED as part of the AI Meeting Assistant feature.

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