Claap Review

Bot-free recording is the real hook here. No participant joining the call, capture across Zoom, Teams, phone and email threads, transcription in 99+ languages. That's a genuine workflow difference for reps who hate an extra tile on screen.

Business tier at $60/seat billed yearly gets you Ask Anything search, CRM auto-complete into HubSpot, Salesforce, Attio or Pipedrive, and deal scoring against SPICED, MEDDIC or BANT. Pro at $32 is transcription and summaries without the CRM automation, so the real sales value sits one tier up.

Two things: the free Basic plan caps at 300 minutes total, fine for a pilot, not a team. And the lemlist acquisition just happened. Good for roadmap funding, unclear for pricing stability once integration settles. SOC 2 Type 2 and GDPR residency check the compliance box for now.

I don't care about transcripts. I care whether Ask Anything can tell me in ten seconds why three reps' MEDDIC deals are stalled at the same stage, and Claap's deal scoring against SPICED, MEDDIC or BANT is built for exactly that pipeline review. Scorecards at scale mean I stop sitting in on calls to coach — I read the review instead. That's hours back in my week, not just a rep's.

Business tier at $60/user/month billed yearly is where the real sales stack lives — CRM auto-complete into Salesforce or HubSpot, AI-drafted follow-ups, Ask Anything. Pro at $32 skips deal scoring and coaching, which are the actual reasons a VP buys this over a plain recorder.

The October 2025 lemlist acquisition changes my three-year math. I'm buying a coaching and forecasting layer now bundled with an outbound tool I may not need — I'd want a written roadmap commitment before signing enterprise seats.

Four tiers, all visible without a sales call. Basic is free — 10 videos per user, 300 minutes total, API included. Pro at $32/seat billed yearly ($40 monthly) adds unlimited recordings but caps at 1,000 minutes and 500 AI credits. Business at $60/seat ($75 monthly) is where CRM auto-complete, deal scoring and AI-generated emails actually unlock.

50 reps on Business: 50 × $60 × 12 = $36K/year. Add Enterprise SSO/SCIM if procurement demands it — custom quote, no published number. That's the real TCO risk: the sticker tier doesn't do the CRM job.

No stated contract term or auto-renewal window on the pricing page — worth asking before signing. Recently acquired by lemlist (Oct 2025), which usually means pricing or packaging changes within 12-18 months. AI credits are metered per plan; no published overage rate if you exceed them.

No-bot recording matters more than it sounds. I've had prospects get spooked by a bot joining the Zoom — Claap skips that fight entirely and still catches phone and in-person calls. First few calls, the structured notes and tagged action items land fine, and the deal scoring against MEDDIC or SPICED gives me a gut-check on pipeline health I'd otherwise skip under quota pressure.

By week two the tier wall shows up. CRM auto-complete into HubSpot or Salesforce, AI-generated follow-up emails, and Ask Anything search are all Business-plan features at $60/user/month billed yearly — Pro at $32 gets you summaries and video editing, not the CRM push. That's the whole reason I'd want this over a plain transcript tool.

Managers get scorecards and call reviews at scale for coaching, which is real leverage once a team's on it. Free tier caps at 300 minutes total, fine for a trial, not for a working pipeline.

The no-bot recording angle is the thing that'll actually matter day to day. Nobody has to watch a robot join the Zoom, and it still covers phone calls and in-person chats, which most call recorders can't touch. Ninety-nine language transcription is generous for a tool this size.

But look at what's gated. Deal scoring against SPICED or MEDDIC, the AI-drafted follow-ups, Claap AI's Ask Anything search — none of that shows up until Business at $60 a month billed yearly. Free tier gets you 10 videos and 300 minutes total, fine for kicking tires, useless for a real pipeline. Pro at $32 is a middle step that mostly buys you unlimited recordings and 500 AI credits, not the sales-specific magic that's the whole pitch.

The October 2025 lemlist acquisition is fresh enough that I'd watch the next two quarters for roadmap drift. SOC 2 Type 2 and GDPR residency are reassuring for procurement. Against Gong's price tag this looks cheap for what it promises, though Gong's coaching depth is more proven at scale.

Gong, Fireflies, Fathom, tl;dv — Claap names all four as competition, which is at least honest about the crowd it's in. No-bot recording plus CRM auto-complete into HubSpot, Salesforce, Attio and Pipedrive is a real differentiator against bot-based recorders. Deal scoring against SPICED, MEDDIC or BANT is specific, not vague AI-speak.

The catch: Claap was acquired by lemlist in October 2025. Product 'continues under its own name' — that's the reassurance you give customers right before a roadmap quietly merges into the parent's priorities. I've watched this exact sequence before, and it doesn't always end with the acquired tool staying independent.

Pricing is genuinely competitive: free tier with API and MCP included, Pro at $32/user/month. Exit portability is fine — transcripts and CRM data already live in your CRM, not locked in Claap. There's a What's New page page I could find, which stings more right after an acquisition than it would otherwise.