AI meeting recorder that turns calls into searchable notes and clips
Claap is an AI-powered meeting recorder and async video tool for sales and product teams.
AI Panel Score
6 AI reviews
Reviewed
Claap is an AI-powered meeting recorder and async video tool for sales and product teams. It records, transcribes, and summarizes video meetings, generating structured notes and action items automatically, and pairs synchronous meeting recording with async video messaging so teams can share short clips alongside meeting content in one workspace. Pricing starts at $29 per month on the Starter plan, with a Pro tier at $79 per month; a free plan and a free trial are available. Key capabilities include CRM auto-sync with HubSpot and Salesforce, autopilot follow-up sequences, a unified deal view, Slack integration, and pipeline tracking with sequence performance analytics. TopReviewed's six-seat AI review panel scored it 6.8/10, praising CRM auto-sync that removes the manual data entry undermining pipeline hygiene while noting roadmap uncertainty following the October 2025 lemlist acquisition. It best fits small B2B sales teams that want CRM automation and meeting records without Gong-level pricing.
In practice, users connect Claap to their calendar and it automatically joins and records meetings on platforms like Zoom, Google Meet, and Microsoft Teams. After each call, Claap produces a transcript, an AI-generated summary, and tagged action items. Users can navigate recordings by topic or speaker using the searchable transcript, and clip specific moments to share with teammates or external stakeholders.
Claap highlights several specific capabilities on its website: AI-generated sales scorecards that evaluate rep performance against a defined playbook, CRM auto-fill that pushes call notes directly into Salesforce or HubSpot, and a video wiki where recorded clips and async video messages are organized by topic rather than stored as a flat list of recordings. The async video feature lets users record their screen or webcam to send video messages as an alternative to meetings.
Claap is aimed primarily at sales teams, customer success managers, and product teams that need to review calls at scale or reduce meeting load. It competes with Gong, Chorus (by ZoomInfo), Loom (for async video), and Fireflies.ai. Claap offers a free plan with limited recording storage and paid plans starting at around $24 per user per month when billed annually.
Claap runs as a web application and uses a bot-based integration to join meetings. Integrations include Salesforce, HubSpot, Slack, Notion, and major video conferencing platforms. No dedicated desktop or mobile apps are listed as primary interfaces; access is browser-based.
Identifies winning sequences and top-performing reps to surface what is working across the sales team.
Tracks reply rates and engagement metrics across sequences to help teams optimize outreach.
Runs follow-up sequences automatically without manual intervention from sales reps.
Automatically pushes updates to connected CRMs, eliminating manual data entry for reps.
Creates custom outreach sequences that automatically adjust based on each lead's behavior.
Automates the overall sales workflow so reps can configure follow-ups and let the system handle execution.
Tracks every conversation and deal stage to keep the entire pipeline visible and current.
Consolidates every deal touchpoint — emails, calls, and notes — into a single organized view.
Syncs with HubSpot and Salesforce to keep pipeline data updated without manual entry.
Connects with Slack to deliver updates and notifications directly within team communication channels.
For solo reps starting out
For growing teams
For large orgs with complex needs — custom pricing via sales
Claap post-acquisition is a different bet than the meeting recorder you researched.
“Founded in 2021, Claap was acquired by lemlist in October 2025. The product pitched in the evidence is part meeting recorder, part sales automation — and those two identities don't fully align yet.”
The website evidence and the feature list tell two different stories. The long description pitches async video and AI meeting summaries. The actual features are sequence automation, pipeline tracking, and CRM auto-sync — closer to a Outreach.io lite than a Gong competitor. That gap matters when you're setting stakeholder expectations.
The lemlist acquisition changes the vendor viability math. Claap no longer stands alone, which cuts both ways. Runway pressure drops, but roadmap control shifts to lemlist's priorities. At $29/month for 500 contacts, the Starter tier is priced to land, not to retain. Pro at $79/month is where the real automation lives — that's the number your team will actually hit.
Two things give me pause. One: no public changelog, no API docs, no blog — hard to assess execution velocity. Two: if you wanted pure call intelligence, Gong has the category locked. Claap's differentiation is the async-plus-recording bundle, but post-acquisition that story is blurring.
Against Gong for call intelligence or Fireflies.ai on price, Claap's combined async-video-plus-automation angle is differentiated but increasingly hard to articulate after the acquisition.
Gong and Chorus are the board-recognizable names here; explaining a Paris-based post-acquisition tool requires more prep than most buyers want.
CRM auto-fill and automated follow-up sequences can show rep time savings within weeks — that's a fast, measurable payback.
CRM Auto-Sync and Autopilot Follow-Ups address real rep time-sinks, but the product identity is shifting away from meeting intelligence toward outreach automation.
Acquired by lemlist in October 2025 — not a shutdown risk, but roadmap independence is gone and long-term product direction is unclear.
Small B2B sales teams already in the lemlist ecosystem who want CRM automation and meeting records without paying Gong prices.
You need category-credible call intelligence with a stable, independent vendor that your board will recognize.
Solid pipeline automation play, but the identity crisis between meeting recorder and sales sequencer is real.
“Claap started as an AI meeting recorder and, post-lemlist acquisition in October 2025, has pivoted hard into sales flow automation. The product now spans call intelligence, CRM auto-sync, and outbound sequencing — a broader surface than most VPs expect from a $29/month starter tool.”
The CRM auto-sync and AI-generated sales scorecards are the features I'd actually defend in a QBR. Pushing structured call notes directly into Salesforce or HubSpot without rep intervention closes a real gap — reps don't update CRM, that's not a training problem, it's a workflow problem. If this works reliably at scale, that alone justifies the Pro tier at $79/seat.
The acquisition by lemlist scrambles the roadmap story though. What Claap ships next depends on lemlist's priorities, not sales team feedback. That's a three-year constraint worth naming: if the sequencing vision diverges from call intelligence, you'll own two half-products instead of one complete one.
Against Gong at enterprise price points, Claap isn't competing on analytics depth. It's competing on price and workflow simplicity for teams that don't need Gong's full revenue intelligence layer. That's a real segment — just be honest about the ceiling.
Sits between Fireflies.ai on price and Gong on depth — a real position, but the post-acquisition identity shift makes it harder to pitch as a category specialist.
Unified deal view plus CRM auto-sync maps directly to how reps actually lose time — this is the right problem to solve.
Salesforce, HubSpot, and Slack coverage handles most B2B sales stacks at the Pro tier, though API access is gated to Enterprise.
The lemlist acquisition creates roadmap dependency; if async video and outbound sequencing get merged aggressively, the call intelligence core could get deprioritized.
Sales scorecards and autopilot follow-ups show genuine craft, but no public changelog or API docs makes the roadmap depth hard to verify.
Growing B2B sales teams under 50 reps who need CRM hygiene automation and basic call intelligence without Gong's price tag.
You need enterprise-grade revenue intelligence with deep analytics and a stable, independent vendor roadmap.
$29/seat starter, but the product description and pricing page tell two different stories
“Claap's public pricing shows 3 tiers without a sales call — that's a procurement win. But the product evidence is inconsistent: the description says meeting recorder, the pricing page says sales automation platform.”
Starter at $29/seat/month. Pro at $79. Those are real numbers, visible without talking to anyone. 10-user Pro team: $79 × 10 × 12 = $9,480/year. Add 30% seat creep by year 3 — call it $14K. Not alarming. The Starter cap at 500 contacts limits solo reps quickly; most will hit Pro within a quarter.
The product identity problem is a real procurement risk. The description promises AI meeting recording, transcription, and async video — competing with Gong and Fireflies.ai. The scraped pricing page describes sequence automation and pipeline tracking — Outreach and Apollo territory. Acquired by lemlist in October 2025. The roadmap is anyone's guess.
No published overage rates, no API on lower tiers, no contract terms visible. Enterprise is listed as 'Free' in the tier data — that's a scraping artifact, but it signals thin documentation. CRM auto-sync into Salesforce and HubSpot is listed on Starter, which is honest. Contract flexibility: unknown. That's the real number missing here.
Freemium entry and monthly billing on lower tiers reduce procurement friction; no invoicing terms or PO process documented publicly.
No public auto-renewal terms, cancellation policy, or term length — category norm is 30-60 day auto-renewal windows, and silence here is a yellow flag.
Three tiers with dollar figures visible publicly — Starter $29, Pro $79, Enterprise custom — no sales call required, but no annual vs monthly delta shown.
CRM Auto-Sync and Autopilot Follow-Ups are measurable features, but the lemlist acquisition muddies which product surface actually drives rep efficiency.
Pro at $79/seat × 10 seats × 36 months = $28,440 before seat growth; no published overage or add-on rates to stress-test the model.
SMB sales teams under 20 reps who want CRM-synced call recording and can tolerate a product in mid-pivot.
Your procurement team needs documented contract terms and SLA commitments before signing.
Claap automates the pipeline busywork — but the product identity is blurry post-acquisition
“Claap packs CRM auto-sync, AI follow-up sequences, and meeting intelligence into one platform at $29/month entry. The lemlist acquisition in October 2025 means the roadmap is mid-shift, and it's worth watching what survives the merge.”
The Unified Deal View and CRM Auto-Sync features are the daily value props here. No more copy-pasting call notes into HubSpot at 6pm. Autopilot Follow-Ups running sequences without manual intervention is the kind of thing that pays for itself on the first week. At $79/month for Pro — unlimited contacts, unlimited sequences — this undercuts Gong significantly on pure price. For a mid-market rep carrying 80+ accounts, that math works.
Day-three reality: the browser-only setup will create friction. No mobile app means post-call logging on the road is dead. The scrape shows no changelog and no public API docs outside Enterprise tier, which signals limited composability. Gong lets ops teams build on top of it; based on the evidence here, Claap doesn't offer that yet below enterprise contracts.
The acquisition by lemlist is the real wildcard. Claap started as a meeting recorder competing with Fireflies.ai and Loom, and the feature list now reads like a full outbound stack. That pivot might be additive — or it might mean the meeting intelligence layer gets deprioritized. Right now, the Starter plan's 500-contact cap is a hard ceiling for any rep with a real territory.
CRM Auto-Sync and Autopilot Follow-Ups reduce the daily grind, but browser-only access and no mobile app will frustrate reps who prospect between meetings.
The scraped evidence shows no blog, no changelog, and no API docs — what's available reads like marketing copy, not practitioner guidance.
No changelog, no public docs, and a 500-contact cap on Starter create accumulating friction points; the post-lemlist acquisition also introduces product uncertainty that affects daily trust in the tool.
Sequence Performance Tracking and the Insights Dashboard suggest real analytics depth at Pro tier, but API access is gated to Enterprise, limiting how far ops-savvy reps can push automation.
HubSpot/Salesforce sync plus Slack notifications fits how most B2B sales teams already operate — the Unified Deal View consolidates touchpoints reps currently juggle across three tabs.
A B2B sales rep or small team that wants CRM-synced call intelligence and automated follow-ups without paying Gong pricing.
You need mobile access, API integrations at non-enterprise tiers, or a stable standalone meeting recorder with a clear long-term roadmap.
Solid async-plus-recording combo, but the identity crisis is real
“Claap does meeting recording, async video, and now sales automation — and that's starting to feel like three products in one skin. The $29 Starter tier is reasonable for solo reps, but the pivot toward full sales workflow automation since the lemlist acquisition changes what you're actually buying.”
The original pitch — meeting recorder plus async video clips in one workspace — made sense. That combo was Loom plus Gong Lite, and for product and sales teams tired of tab-switching, it filled a real gap. CRM auto-sync into Salesforce or HubSpot, AI scorecards, searchable transcripts by speaker or topic — that's genuinely useful daily stuff.
But the evidence here shows something different now. Founded 2021, acquired by lemlist in October 2025, and the feature list has shifted hard toward sequence automation and pipeline tracking. That's not a meeting recorder anymore. That's a sales engagement platform wearing a recorder's clothes.
Browser-only, no mobile app listed. For a tool positioning around 'always capture everything,' no mobile is a gap that shows up on day three, not day one. Gong and Fireflies.ai both feel more settled in what they are. Claap right now feels like it's still figuring out the new answer.
The Unified Deal View and async clip features suggest thoughtful design, but browser-only access and no changelog listed publicly makes it hard to gauge how actively the team is sweating small details.
Topic-organized video wiki and AI-generated summaries flatten the learning curve considerably — finding a clip from three weeks ago shouldn't require remembering the date.
No dedicated mobile app listed; web-only means async video and call review on your phone is whatever the mobile browser gives you, which is usually not great.
Free plan plus calendar-connect bot joining is a low-friction start, and the 500-contact Starter limit means you're doing real work before hitting a wall.
Bot-based meeting joining is category norm but adds a point of failure — if the bot doesn't show, you lost the recording, and no public status page or changelog was found in the evidence.
Small B2B sales teams that want meeting recording, async clips, and basic CRM sync without paying Gong prices.
You need a polished mobile experience or a product with a clearly stable post-acquisition roadmap.
Acquired in October 2025, pivoted hard — the product you're reading about may not exist
“Claap started as a meeting recorder competing with Gong and Fireflies. The website now pitches sales sequence automation. Those are different products.”
Three tells before I go further. One: the scraped website describes follow-up sequences and outreach automation — nothing about transcription or async video. Two: the feature list has zero meeting-recording capabilities, despite that being the entire original value prop. Three: no docs, no changelog, no blog, no API listed. That's a product mid-pivot, not a mature platform.
The lemlist acquisition in October 2025 explains the identity crisis. Claap's async video and call recording story — the thing that differentiated it from Gong and put it above Fireflies.ai — may be getting absorbed or retired. The $29 Starter plan with 500-contact limits looks like lemlist's pricing DNA, not Claap's.
Exit portability is the real concern. No API on lower tiers, browser-only, and unclear data export story. If the pivot continues, you're migrating again in 12 months. Maybe sooner.
The original async-video-plus-recording combo was a real gap vs. Gong; the current sequence-automation pivot puts Claap directly against lemlist's own core product, which is a confusing place to stand.
No API below Enterprise, browser-only access, and no public data export documentation makes a clean exit harder than it should be.
No changelog, no blog, no public funding history, and a 2025 acquisition mid-pivot are not signals of a stable 3-year platform bet.
The tagline says 'meeting recorder' but the website evidence describes sequence automation — a fundamental mismatch that suggests the public positioning hasn't caught up to the pivot.
Acquired-and-repositioned tools in this category — see Chorus absorbed into ZoomInfo — often lose product focus; the pattern here matches that trajectory more than a Fireflies.ai-style independent compounder.
Teams already inside the lemlist ecosystem who want call data and sequence automation in one dashboard.
You need a stable, documented meeting-intelligence platform — the pivot makes this a moving target.
Common questions answered by our AI research team
Yes, Claap automatically generates action items from meetings as part of its structured output.
Yes, teams can record and send short async video clips inside Claap, alongside meeting content.
Yes, Claap automatically transcribes video meetings.
Yes, meeting recordings and async video clips are stored together in a single shared workspace.
Claap automatically generates structured meeting summaries after recorded meetings, capturing key points and action items.
Company
ClaapFounded
2021Pricing
From $29/moFree Trial
AvailableFree Plan
AvailableClaap is a Paris-based AI meeting intelligence platform for B2B sales teams, automating transcription, CRM updates, and follow-ups. Acquired by lemlist in October 2025.
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